Personal Branding Pt 3:

Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.

You will learn:
Why building your personal brand is a gradual process, not an instant result
How to position yourself as a thought leader and build credibility strategically
Jane’s 9 Steps to Build Your Personal Brand from Scratch

Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience

Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 3:
Social media makes personal brands look instant, but the truth is it&rsquo;s built behind the scenes. In Part 3 of Jane Lu&rsquo;s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.
You will learn:
<ul>
<li aria-level="1">Why building your personal brand is a gradual process, not an instant result</li>
<li aria-level="1">How to position yourself as a thought leader and build credibility strategically</li>
<li aria-level="1">Jane&rsquo;s 9 Steps to Build Your Personal Brand from Scratch</li>
</ul>
Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience
Episodes referenced: <a href="https://omny.fm/shows/the-lazy-ceo/119-the-attention-seeker-stanley-henry-on-making-your-brand-go-viral-the-5-stages-of-attention">#119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral &amp; the 5 Stages of Attention</a>
<a href="https://omny.fm/shows/the-lazy-ceo/115-wtf-are-labubus-is-this-genius-marketing-or-just-a-dopamine-scam">#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?</a>
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

9 Steps to Build Your Personal Brand from Scratch

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/c8067b8a-5349-41f2-a335-b3bd0000f5f9/transcript

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.

With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.

In this episode, they dive into:
• How dropshipping gave them the funds to launch Candy Claws.
• The growth playbook behind dominating Meta ads and breaking through a competitive market.
• Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with: Maddy Jarvis & Dylan Jarvis
Follow Candy Claws: @candyclawsco

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia&rsquo;s fastest-growing beauty brands. With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy&rsquo;s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped. In this episode, they dive into: &bull; How dropshipping gave them the funds to launch Candy Claws. &bull; The growth playbook behind dominating Meta ads and breaking through a competitive market. &bull; Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn&rsquo;t wasted time on along the way. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with: <a href="https://www.linkedin.com/in/madeleine-jarvis/">Maddy Jarvis</a> &amp; <a href="https://www.linkedin.com/in/dylan-jarvis-b29896165/">Dylan Jarvis</a> Follow Candy Claws: <a href="https://www.instagram.com/candyclawsco/">@candyclawsco</a>

#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/781a45f4-1191-48ac-8bb2-b41d00663c70/transcript

In this episode of Help My Small Business, Jane is joined by Jeremy Cabral, co-founder of Finder and a seasoned entrepreneur who has scaled a bootstrapped startup into a globally trusted brand. Jeremy brings his expertise in growth strategy and marketing to review Stacey Jane The Label, a luxury fragrance brand for homes and businesses.

By the end of the episode, you’ll learn:


How to choose between organic growth and paid ads to get the best results
Strategies to increase social media exposure and improve SEO
How to find the funds to scale marketing and launch new collections


Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jeremy:@jeremyjcabral & LI: Jeremy Cabral
Follow Finder: @finder.au

In this episode of Help My Small Business, Jane is joined by Jeremy Cabral, co-founder of Finder and a seasoned entrepreneur who has scaled a bootstrapped startup into a globally trusted brand. Jeremy brings his expertise in growth strategy and marketing to review <a href="https://staceyjanethelabel.com.au/">Stacey Jane The Label</a>, a luxury fragrance brand for homes and businesses. By the end of the episode, you&rsquo;ll learn: 
<ul>
<li>How to choose between organic growth and paid ads to get the best results</li>
<li>Strategies to increase social media exposure and improve SEO</li>
<li>How to find the funds to scale marketing and launch new collections</li>
</ul>
 Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a> Connect with Jeremy: <a href="https://www.instagram.com/jeremyjcabral/">@jeremyjcabral</a> &amp; LI: <a href="https://www.linkedin.com/in/jeremycabral/?originalSubdomain=au">Jeremy Cabral</a> Follow Finder: <a href="https://www.instagram.com/finder.au/?hl=en">@finder.au</a>

Help My Small Business: How to Use Organic and Paid Social to Scale Your Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/bb19f377-a703-4d9b-8d2b-b41600156ecb/transcript

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders.

Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country.

In this episode, they dive into:
How Brittney built Fayt The Label from the ground up.
Why community building and customer events beat traditional influencer marketing for her brand.
The pros and cons of brick-and-mortar versus e-commerce-only.
How she balances growing a personal brand while scaling the business.
The mindset every entrepreneur needs to make it big in 2026.


Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Brittney Saunders: @brittney_saunders
Follow Fayt The Label: @faytlabel
Check out Brittney's Podcast!: @bigbusiness_podcast

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders. Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country. In this episode, they dive into:
<ul>
<li>How Brittney built Fayt The Label from the ground up.</li>
<li>Why community building and customer events beat traditional influencer marketing for her brand.</li>
<li>The pros and cons of brick-and-mortar versus e-commerce-only.</li>
<li>How she balances growing a personal brand while scaling the business.</li>
<li>The mindset every entrepreneur needs to make it big in 2026.</li>
</ul>
 Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Brittney Saunders: <a href="https://www.instagram.com/brittney_saunders/">@brittney_saunders</a> Follow Fayt The Label: <a href="https://www.instagram.com/faytlabel/">@faytlabel</a> Check out Brittney's Podcast!: <a href="https://www.instagram.com/bigbusiness_podcast/">@bigbusiness_podcast</a>

#139 Fayt The Label: Brittney Saunders’ Playbook for Community-Driven Brand Building

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f335cd2f-f756-4365-94b9-b40f00315fa5/transcript

9 Steps to Build Your Personal Brand from Scratch

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