Stanley Henry didn’t build The Attention Seeker with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.

Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch.


You’ve probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to capture attention.


In this episode, Stanley shares how he turned daily LinkedIn posts into a seven-figure agency, breaks down the five stages of attention every brand needs to learn, and why everyday life often makes the most compelling content.


Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay up to with Jane: @thelazyceo

Connect with Stanley: @stanleychenry

Follow The Attention Seeker: TikTok | Instagram

 Hosted on Acast. See acast.com/privacy for more information.

Stanley Henry didn’t build&nbsp;The Attention Seeker&nbsp;with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch. You’ve probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to capture attention. In this episode, Stanley shares how he turned daily LinkedIn posts into a seven-figure agency, breaks down the five stages of attention every brand needs to learn, and why everyday life often makes the most compelling content. Connect with us:Follow The Lazy CEO podcast on Instagram:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast" rel="noopener noreferrer" target="_blank">@thelazyceo_podcast</a>Stay up to with Jane: @<a href="https://www.instagram.com/thelazyceo/?hl=en" rel="noopener noreferrer" target="_blank">thelazyceo</a>Connect with Stanley:&nbsp;<a href="https://www.instagram.com/stanleychenry/" rel="noopener noreferrer" target="_blank">@stanleychenry</a>Follow&nbsp;The Attention Seeker:&nbsp;<a href="https://www.tiktok.com/@theattnseeker?lang=en" rel="noopener noreferrer" target="_blank">TikTok</a>&nbsp;|&nbsp;<a href="https://www.instagram.com/theattnseeker/" rel="noopener noreferrer" target="_blank">Instagram</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.

By the end of the episode, you’ll learn:
How to generate excitement and demand before your product even launches.
How to convert a waitlist into loyal, paying customers.
How to leverage early traction to open doors to retail opportunities.

This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review <a href="https://coulei.com.au/password" data-sk="tooltip_parent">COULEI</a>, a low-tox skincare start-up founded by Elyssa. By the end of the episode, you&rsquo;ll learn:
<ul data-list-tree="true" data-indent="0" data-border="0">
<li>How to generate excitement and demand before your product even launches.</li>
<li>How to convert a waitlist into loyal, paying customers.</li>
<li>How to leverage early traction to open doors to retail opportunities.</li>
</ul>
This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jessica: <a href="https://www.linkedin.com/in/jessicagordoun/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a> Follow Ranged Group: <a href="https://www.instagram.com/ranged_group/" data-sk="tooltip_parent">@ranged_group</a>

Help My Small Business: How to Build a Brand Buyers Want on Their Shelves

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/297c5af0-1a1f-49e0-ab12-b3fa006f629c/transcript

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.

Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.

In this episode, you'll learn:
How to build a bold, timeless brand even when the industry pushes back
The systems and marketing levers that actually move the needle for service-based businesses
How to innovate and scale without burning out

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @ramslegit
Follow STRONG pilates: @strong

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio. Michael&rsquo;s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years. In this episode, you'll learn:
<ol data-list-tree="true" data-indent="0" data-border="0">
<li>How to build a bold, timeless brand even when the industry pushes back</li>
<li>The systems and marketing levers that actually move the needle for service-based businesses</li>
<li>How to innovate and scale without burning out</li>
</ol>
Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Michael: <a href="https://www.instagram.com/ramslegit/" data-sk="tooltip_parent">@ramslegit</a> Follow STRONG pilates: <a href="https://www.instagram.com/strong/" data-sk="tooltip_parent">@strong</a>

#136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/8a793314-f4b3-4a74-a8d5-b3f3002a1e9f/transcript

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.

You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.

How do you get onto shelves?

They dive into the retailer’s perspective as Jessica breaks down
What buyers actually want to see and what instantly turns them off
How to approach buyers and tailor your pitch so it lands
The real risks of launching into big supermarkets like coles and woolworths
When retail is not the right move and how to know if you are ready
How to set your brand up for sustainable growth instead of a short term spike

If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail. You&rsquo;ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks. How do you get onto shelves? They dive into the retailer&rsquo;s perspective as Jessica breaks down
<ol data-list-tree="true" data-indent="0" data-border="0">
<li>What buyers actually want to see and what instantly turns them off</li>
<li>How to approach buyers and tailor your pitch so it lands</li>
<li>The real risks of launching into big supermarkets like coles and woolworths</li>
<li>When retail is not the right move and how to know if you are ready</li>
<li>How to set your brand up for sustainable growth instead of a short term spike</li>
</ol>
If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jessica: <a href="https://www.linkedin.com/in/jessicagordoun/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a> Follow Ranged Group: <a href="https://www.instagram.com/ranged_group/" data-sk="tooltip_parent">@ranged_group</a>

#135 Ranged: How to Pitch Big Retailers and Win Shelf Space

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/2d00fc18-4c15-4ddc-ab8c-b3eb017dd768/transcript

#119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

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