This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.

 

We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.

 

Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguised as collectables?

 

Plus, we break down the week that was, including Jane’s new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it here

 

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

This week, we&rsquo;re diving into Labubu -&nbsp;the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.
&nbsp;
We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.
&nbsp;
Is this one of the smartest marketing strategies we&rsquo;ve seen&hellip; or should brands be held accountable for selling dopamine disguised as collectables?
&nbsp;
Plus, we break down the week that was, including Jane&rsquo;s new Microsoft campaign and how it nailed authentic, reactive marketing.&nbsp;<a href="https://www.linkedin.com/posts/thelazyceo_paidpartnership-activity-7345973487733248000-wIe5?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAKaNYYBxpNojfpOrYbfeyivMpHqvwJ2RF4">Watch it here</a>
&nbsp;
Connect with us:
Follow The Lazy CEO podcast on Instagram:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast">@thelazyceo_podcast</a>
Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo">@thelazyceo</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?

Personal Branding Pt 3:

Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.

You will learn:
Why building your personal brand is a gradual process, not an instant result
How to position yourself as a thought leader and build credibility strategically
Jane’s 9 Steps to Build Your Personal Brand from Scratch

Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience

Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 3:
Social media makes personal brands look instant, but the truth is it&rsquo;s built behind the scenes. In Part 3 of Jane Lu&rsquo;s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.
You will learn:
<ul>
<li aria-level="1">Why building your personal brand is a gradual process, not an instant result</li>
<li aria-level="1">How to position yourself as a thought leader and build credibility strategically</li>
<li aria-level="1">Jane&rsquo;s 9 Steps to Build Your Personal Brand from Scratch</li>
</ul>
Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience
Episodes referenced: <a href="https://omny.fm/shows/the-lazy-ceo/119-the-attention-seeker-stanley-henry-on-making-your-brand-go-viral-the-5-stages-of-attention">#119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral &amp; the 5 Stages of Attention</a>
<a href="https://omny.fm/shows/the-lazy-ceo/115-wtf-are-labubus-is-this-genius-marketing-or-just-a-dopamine-scam">#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?</a>
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

9 Steps to Build Your Personal Brand from Scratch

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/c8067b8a-5349-41f2-a335-b3bd0000f5f9/transcript

Personal Branding Pt 2: 

Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel.

You will learn:
Why progress beats perfection when building a brand
How to identify your niche and connect with the right audience
Jane’s 4-Part Framework to strategically craft your personal brand and pitch

Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch

Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 2:&nbsp;
Your personal brand is more powerful than your product, CV, or pitch and most people don&rsquo;t realise it. In Part 2 of Jane Lu&rsquo;s mini-series, she explains why you don&rsquo;t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel.
You will learn:
<ul>
<li aria-level="1">Why progress beats perfection when building a brand</li>
<li aria-level="1">How to identify your niche and connect with the right audience</li>
<li aria-level="1">Jane&rsquo;s 4-Part Framework to strategically craft your personal brand and pitch</li>
</ul>
Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch
Episodes referenced: <a href="https://omny.fm/shows/the-lazy-ceo/119-the-attention-seeker-stanley-henry-on-making-your-brand-go-viral-the-5-stages-of-attention">#119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral &amp; the 5 Stages of Attention</a>
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

The 4-Part Framework to Crafting Your Personal Brand & Niche

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/7ade6e07-2ef4-4bda-8455-b3bd000087d2/transcript

Personal Branding Pt 1:

If you don’t build a personal brand in the next few years, you will get left behind.

This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It’s essential.

Jane breaks down why showing up matters, why trust is built faster through people than products, and why you already have a personal brand whether you like it or not.

This episode lays the foundation for the entire series. If you don’t believe why this matters, you won’t stick with it.

You will learn:
Why not building a personal brand now means getting left behind
How showing up builds trust faster than any product ever could
That you already have a personal brand and why being intentional is everything

Tomorrow, we dive into Pt 2: The 4-Part Framework to Crafting Your Personal Brand & Niche

Episodes referenced: #128 Frank Greeff: Everything You Need to Know About Startup Growth and Selling for $180M

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 1:
If you don&rsquo;t build a personal brand in the next few years, you will get left behind.
This is Jane Lu&rsquo;s first-ever mini-series on The Lazy CEO Podcast, and it&rsquo;s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It&rsquo;s essential.
Jane breaks down why showing up matters, why trust is built faster through people than products, and why you already have a personal brand whether you like it or not.
This episode lays the foundation for the entire series. If you don&rsquo;t believe why this matters, you won&rsquo;t stick with it.
You will learn:
<ul>
<li aria-level="1">Why not building a personal brand now means getting left behind</li>
<li aria-level="1">How showing up builds trust faster than any product ever could</li>
<li aria-level="1">That you already have a personal brand and why being intentional is everything</li>
</ul>
Tomorrow, we dive into Pt 2: The 4-Part Framework to Crafting Your Personal Brand &amp; Niche
Episodes referenced:<a href="https://omny.fm/shows/the-lazy-ceo/128-frank-greeff-everything-you-need-to-know-about-startup-growth-and-selling-for-180m"> #128 Frank Greeff: Everything You Need to Know About Startup Growth and Selling for $180M</a>
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

How to Build Your Personal Brand in 2026

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/44a18692-f76f-4bfc-905d-b3bc018a1d41/transcript

#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?

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