This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.

We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.

Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguised as collectables?

Plus, we break down the week that was, including Jane’s new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it here

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