There has truly never been a more accessible time to create and produce content than today. The rapid evolution of technology has allowed anyone with access to a cell phone to produce content, share & distribute stories at a global scale, turn strangers into engaged followers, and build community - all while making money in ways that simply were not possible a short time ago.

But considering the speed at which we are evolving, where is content and technology headed? There is no one better to dissect this question than Amber Mac. A tech guru, keynote speaker, bestselling author, co-host of the podcast series 'Marketing Disrupted', and quite an inspiring individual.

In today's episode, we talk about the evolution of social media and content production, emerging technologies, and what protections or regulations may be needed in the future to protect the public from mis-information. Please enjoy our discussion on evolving technology, and the future of marketing

There has truly never been a more accessible time to create and produce content than today. The rapid evolution of technology has allowed anyone with access to a cell phone to produce content, share &amp; distribute stories at a global scale, turn strangers into engaged followers, and build community - all while making money in ways that simply were not possible a short time ago.
But considering the speed at which we are evolving, where is content and technology headed? There is no one better to dissect this question than Amber Mac. A tech guru, keynote speaker, bestselling author, co-host of the podcast series 'Marketing Disrupted', and quite an inspiring individual.
In today's episode, we talk about the evolution of social media and content production, emerging technologies, and what protections or regulations may be needed in the future to protect the public from mis-information. Please enjoy our discussion on evolving technology, and the future of marketing

Emerging Technology & The Future of Marketing w/ Amber Mac

You might know today's guest as the internet’s favourite dad or better yet, Brittlestar, also known as Stewart Reynolds.

Hundreds of thousands of people tune in to watch Stewart’s videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart’s wit, humour, and satirical talents have made him a staple in the influencer marketing space.

On this episode, Stewart joins us to talk about the evolution of the Influencer economy, tackling major social issues through social media, the anatomy of a great brand partnership.

You might know today's guest as the internet&rsquo;s favourite dad or better yet, Brittlestar, also known as Stewart Reynolds.
Hundreds of thousands of people tune in to watch Stewart&rsquo;s videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart&rsquo;s wit, humour, and satirical talents have made him a staple in the influencer marketing space.
On this episode, Stewart joins us to talk about the evolution of the Influencer economy, tackling major social issues through social media, the anatomy of a great brand partnership.

The Anatomy of A Great Brand Partnership w/ Brittlestar

Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in direct and indirect spending in the year 2020 - but due to in person events coming to a screeching halt from the pandemic, the number dipped to 24 billion dollars.

As travel and in-person meeting slowly returns back to a place of normalcy, the biggest technology conference in the world, Web Summit, is rolling the dice by returning to Lisbon in November 2021 and inviting attendees to join in on the action. And joining us today to talk about the road to events recovery, Keith Wallace, the General Manager of Collision, one of Web Summit’s most successful properties - which is also known as North America’s fastest growing tech conference.

Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in direct and indirect spending in the year 2020 - but due to in person events coming to a screeching halt from the pandemic, the number dipped to 24 billion dollars.
As travel and in-person meeting slowly returns back to a place of normalcy, the biggest technology conference in the world, Web Summit, is rolling the dice by returning to Lisbon in November 2021 and inviting attendees to join in on the action. And joining us today to talk about the road to events recovery, Keith Wallace, the General Manager of Collision, one of Web Summit&rsquo;s most successful properties - which is also known as North America&rsquo;s fastest growing tech conference.

The Future of Events w/ Keith Wallace

Here is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets.

According to entrepreneur.com, the influencer marketing industry is expected to reach a value of 13.8 billion dollars by the end of 2021. But what makes this avenue such a successful one in marketing as a whole?

Joining us today to explore these very questions and the rise of influencer marketing across digital channels - the founders of Shine Talent Group, Jess Hunichen and Emily Ward! This is the TIA podcast.

Here is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets.
According to entrepreneur.com, the influencer marketing industry is expected to reach a value of 13.8 billion dollars by the end of 2021. But what makes this avenue such a successful one in marketing as a whole?
Joining us today to explore these very questions and the rise of influencer marketing across digital channels - the founders of Shine Talent Group, Jess Hunichen and Emily Ward! This is the TIA podcast.

How Much Do Influencers Actually Make? w/ Shine Influencers

 It’s one thing to prioritize diversity and inclusion behind the scenes, but it’s another to do so successfully in each and every consumer-facing marketing campaign to ensure that it’s culturally appropriate and accurately representative of cultures you’re looking to strike a chord with.

Diversity and inclusion in the stories we tell and the faces we see has never been more important, and marketers must keep up to create deeper connections with their target consumers and make them feel understood. On today's episode, we sit down with Salma Dhanani - the Senior Manager of Inclusion and Belonging at Sephora Canada. Interesting title isn’t it? We’ll learn more about what Salma’s role entails, how Sephora Canada has become a leader in championing diversity through fair representation, and the responsibility those in marketing have in promoting diversity and equity. It was a conversation that gave me a few lightbulb moments as a marketer myself and I hope it does the same for you. 

&nbsp;It&rsquo;s one thing to prioritize diversity and inclusion behind the scenes, but it&rsquo;s another to do so successfully in each and every consumer-facing marketing campaign to ensure that it&rsquo;s culturally appropriate and accurately representative of cultures you&rsquo;re looking to strike a chord with.
Diversity and inclusion in the stories we tell and the faces we see has never been more important, and marketers must keep up to create deeper connections with their target consumers and make them feel understood. On today's episode, we sit down with Salma Dhanani - the Senior Manager of Inclusion and Belonging at Sephora Canada. Interesting title isn&rsquo;t it? We&rsquo;ll learn more about what Salma&rsquo;s role entails, how Sephora Canada has become a leader in championing diversity through fair representation, and the responsibility those in marketing have in promoting diversity and equity. It was a conversation that gave me a few lightbulb moments as a marketer myself and I hope it does the same for you.&nbsp;

The Role of Diversity & Inclusion in Marketing w/ Sephora Canada

The Influence Podcast host, Tom Yawney, and @nfluenceagency's Eli Vieau break down and recap the first half of the season, and tee up some of the most exciting topics and discussions coming up in the second half!

In this episode we discuss social media algorithms, creator and brand partnerships, the role of journalism and news, cancel culture, and more! Check it out now - and if you've missed any episodes, consider now the time to check them out and subscribe! 

The Influence Podcast host, Tom Yawney, and @nfluenceagency's Eli Vieau break down and recap the first half of the season, and tee up some of the most exciting topics and discussions coming up in the second half!
In this episode we discuss social media algorithms, creator and brand partnerships, the role of journalism and news, cancel culture, and more! Check it out now - and if you've missed any episodes, consider now the time to check them out and subscribe!&nbsp;

Trending Storylines From Season #1 w/ Tom & Eli

There has been a shift taking place in social media over the last number of years. Surely you have felt it. We have been shifting from novelty and glamour to hard hitting societal issues that are forcing tough discussions.

One of the first shifts in the conversation was the Me Too movement in 2017, followed by Black Lives Matter, Stop Asian Hate, and indigenous reconciliation, and more. Along the way, we have seen societal change and progress driven by the power of communities coming together for united advocacy. Now there are two ways of looking at this.

On one hand, these matters are creating progress and accountability. On the other hand, we are becoming more divided, stubborn, and angry as people engage in an online food fight which is amplified by misinformation. It is a tricky time, and there is no one better to unpack these complex topics than Raia Carey, also known as Coach Carey. Raia is a 3x Certified Life Coach and motivational speaker, who has amazing advice to help with confidence, self love and pursuing equality. In today's discussion we talk about social media activism, cancel culture, and calling people in - versus calling them out. Enjoy.

There has been a shift taking place in social media over the last number of years. Surely you have felt it. We have been shifting from novelty and glamour to hard hitting societal issues that are forcing tough discussions.
One of the first shifts in the conversation was the Me Too movement in 2017, followed by Black Lives Matter, Stop Asian Hate, and indigenous reconciliation, and more. Along the way, we have seen societal change and progress driven by the power of communities coming together for united advocacy. Now there are two ways of looking at this.
On one hand, these matters are creating progress and accountability. On the other hand, we are becoming more divided, stubborn, and angry as people engage in an online food fight which is amplified by misinformation. It is a tricky time, and there is no one better to unpack these complex topics than Raia Carey, also known as Coach Carey. Raia is a 3x Certified Life Coach and motivational speaker, who has amazing advice to help with confidence, self love and pursuing equality. In today's discussion we talk about social media activism, cancel culture, and calling people in - versus calling them out. Enjoy.

The Rise of Social Media Activism w/ Raia Carey

Here's a question for you... If you followed your dreams, worked for years, and eventually landed your dream job - could you walk away if you started to feel it was dis-empowering you?

That’s what Kelly Linehan did, in what seemed an abrupt departure for millions of fans that tuned into Toronto’s Breaking News source CP24. She landed a coveted reporter and anchor job in 2018 and left amidst the pandemic in 2020. On today's episode, Kelly Linehan joins us to talk about her departure from CP24, the challenges of being a reporter, facts versus misinformation, the evolution of news from broadcast to digital, and we discuss whether the traditional newsroom will exist in the future.

We also learn about Kelly's next adventure, which is a production company called Fool Card Productions. Without further ado, here’s our conversation about the state of media, and where it is headed, with Kelly Linehan. 

Here's a question for you... If you followed your dreams, worked for years, and eventually landed your dream job - could you walk away if you started to feel it was dis-empowering you?
That&rsquo;s what Kelly Linehan did, in what seemed an abrupt departure for millions of fans that tuned into Toronto&rsquo;s Breaking News source CP24. She landed a coveted reporter and anchor job in 2018 and left amidst the pandemic in 2020. On today's episode, Kelly Linehan joins us to talk about her departure from CP24, the challenges of being a reporter, facts versus misinformation, the evolution of news from broadcast to digital, and we discuss whether the traditional newsroom will exist in the future.
We also learn about Kelly's next adventure, which is a production company called Fool Card Productions. Without further ado, here&rsquo;s our conversation about the state of media, and where it is headed, with Kelly Linehan.&nbsp;

The State of News, Media  & Mis-Information w/ Kelly Linehan

What is the Metaverse and what does it mean for Marketers?

Today's guest on The Influence Podcast discusses VR, its business applications, and so much more. Sean Evans is a Founder, Producer and Executive Producer in the VR space and today we dive into all things Metaverse, and how AI and VR will continue to transform the digital marketing space. Check it out! 

What is the Metaverse and what does it mean for Marketers?
Today's guest on The Influence Podcast discusses VR, its business applications, and so much more. Sean Evans is a Founder, Producer and Executive Producer in the VR space and today we dive into all things Metaverse, and how AI and VR will continue to transform the digital marketing space. Check it out!&nbsp;

Explaining The Metaverse w/ Sean Evans

Rick Campanelli - a man who likely doesn’t need a single introduction when you hear his name or see him walk into a room, especially if you’re a Canadian millennial.

Rick - once known as "Rick the Temp" during his Much Music days, is a Canadian media personality who’s career has certainly evolved with the times. From traditional broadcast media interviewing the biggest international artists and hosting the country's leading entertainment shows, to a full-fledged multimedia media personality that’s successfully extended his brand and business on social media.

When it come to the evolution of the media personality, Rick’s career is the perfect case study. We recently sat down to discuss the changing media landscape, the skills required of content producers today compared to television broadcasters in the past, and what it takes to gain longevity and sustainability as a media personality. Lots of great tips from smart, humble and kind man - hope you enjoy.

Rick Campanelli - a man who likely doesn&rsquo;t need a single introduction when you hear his name or see him walk into a room, especially if you&rsquo;re a Canadian millennial.
Rick - once known as "Rick the Temp" during his Much Music days, is a Canadian media personality who&rsquo;s career has certainly evolved with the times. From traditional broadcast media interviewing the biggest international artists and hosting the country's leading entertainment shows, to a full-fledged multimedia media personality that&rsquo;s successfully extended his brand and business on social media.
When it come to the evolution of the media personality, Rick&rsquo;s career is the perfect case study. We recently sat down to discuss the changing media landscape, the skills required of content producers today compared to television broadcasters in the past, and what it takes to gain longevity and sustainability as a media personality. Lots of great tips from smart, humble and kind man - hope you enjoy.

The Evolution Of A Media Personality w/ Rick Campanelli

The Influence Podcast hosts some of the marketing and tech industry’s most entertaining, honest, and all-around interesting human beings. Check in with us every Tuesday as host and The Influence Agency partner, Tom Yawney, chats with marketing professionals, influencers, managers, and digital personalities. The Influence Podcast is the must-listen podcast for marketing professionals everywhere.

The Influence Podcast hosts some of the marketing and tech industry&rsquo;s most entertaining, honest, and all-around interesting human beings. Check in with us every Tuesday as host and The Influence Agency partner, Tom Yawney, chats with marketing professionals, influencers, managers, and digital personalities. The Influence Podcast is the must-listen podcast for marketing professionals everywhere.

The Influence Podcast

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