Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in direct and indirect spending in the year 2020 - but due to in person events coming to a screeching halt from the pandemic, the number dipped to 24 billion dollars.

As travel and in-person meeting slowly returns back to a place of normalcy, the biggest technology conference in the world, Web Summit, is rolling the dice by returning to Lisbon in November 2021 and inviting attendees to join in on the action. And joining us today to talk about the road to events recovery, Keith Wallace, the General Manager of Collision, one of Web Summit’s most successful properties - which is also known as North America’s fastest growing tech conference.