The Influence Podcast
The Influence Podcast
Playlist by The Influence PodcastThe Influence Podcast hosts some of the marketing and tech industry’s most entertaining, honest, and all-around interesting human beings. Check in with us every Tuesday as host and The Influence Agenc…17 clip(s) in playlist
Emerging Technology & The Future of Marketing w/ Amber Mac
There has truly never been a more accessible time to create and produce content than today. The rapid evolution of technology has allowed anyone with access to a cell phone to produce content, share & distribute stories at a global scale, turn strangers into engaged followers, and build community -…
27:17
The Anatomy of A Great Brand Partnership w/ Brittlestar
You might know today's guest as the internet’s favourite dad or better yet, Brittlestar, also known as Stewart Reynolds. Hundreds of thousands of people tune in to watch Stewart’s videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deal…
26:35
The Future of Events w/ Keith Wallace
Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in dir…
28:37
How Much Do Influencers Actually Make? w/ Shine Influencers
Here is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets. According to entrepreneur.com, the influencer marke…
26:50
The Role of Diversity & Inclusion in Marketing w/ Sephora Canada
It’s one thing to prioritize diversity and inclusion behind the scenes, but it’s another to do so successfully in each and every consumer-facing marketing campaign to ensure that it’s culturally appropriate and accurately representative of cultures you’re looking to strike a chord with. Diversity…
22:44
Trending Storylines From Season #1 w/ Tom & Eli
The Influence Podcast host, Tom Yawney, and @nfluenceagency's Eli Vieau break down and recap the first half of the season, and tee up some of the most exciting topics and discussions coming up in the second half! In this episode we discuss social media algorithms, creator and brand partnerships, t…
29:46
The Rise of Social Media Activism w/ Raia Carey
There has been a shift taking place in social media over the last number of years. Surely you have felt it. We have been shifting from novelty and glamour to hard hitting societal issues that are forcing tough discussions. One of the first shifts in the conversation was the Me Too movement in 2017…
26:44
The State of News, Media & Mis-Information w/ Kelly Linehan
Here's a question for you... If you followed your dreams, worked for years, and eventually landed your dream job - could you walk away if you started to feel it was dis-empowering you? That’s what Kelly Linehan did, in what seemed an abrupt departure for millions of fans that tuned into Toronto’s …
30:06
Explaining The Metaverse w/ Sean Evans
What is the Metaverse and what does it mean for Marketers? Today's guest on The Influence Podcast discusses VR, its business applications, and so much more. Sean Evans is a Founder, Producer and Executive Producer in the VR space and today we dive into all things Metaverse, and how AI and VR will …
16:31
The Evolution Of A Media Personality w/ Rick Campanelli
Rick Campanelli - a man who likely doesn’t need a single introduction when you hear his name or see him walk into a room, especially if you’re a Canadian millennial. Rick - once known as "Rick the Temp" during his Much Music days, is a Canadian media personality who’s career has certainly evolved …
32:01