It’s one thing to prioritize diversity and inclusion behind the scenes, but it’s another to do so successfully in each and every consumer-facing marketing campaign to ensure that it’s culturally appropriate and accurately representative of cultures you’re looking to strike a chord with.

Diversity and inclusion in the stories we tell and the faces we see has never been more important, and marketers must keep up to create deeper connections with their target consumers and make them feel understood. On today's episode, we sit down with Salma Dhanani - the Senior Manager of Inclusion and Belonging at Sephora Canada. Interesting title isn’t it? We’ll learn more about what Salma’s role entails, how Sephora Canada has become a leader in championing diversity through fair representation, and the responsibility those in marketing have in promoting diversity and equity. It was a conversation that gave me a few lightbulb moments as a marketer myself and I hope it does the same for you.