David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons of Authority Content through to the brand power of Systemology and the deeper intent behind Systems Champion, the thread is clear, every book has a job to do. It is a smart, no-fluff exploration of audience, relevance, product alignment and long-game thinking, showing how authorship can become far more than credibility, it can become serious commercial infrastructure. 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons of Authority Content through to the brand power of Systemology and the deeper intent behind Systems Champion, the thread is clear, every book has a job to do. It is a smart, no-fluff exploration of audience, relevance, product alignment and long-game thinking, showing how authorship can become far more than credibility, it can become serious commercial infrastructure.&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp; 💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp; 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;

E18 | How David Jenyns Turned Books into a Scalable Business Engine

What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial success. From productivity and time management through to personal growth and life design, Kate shares how each book was written with purpose, aligned to a clear business model and used as a powerful tool to build credibility, create opportunities and support a bigger vision. It is a thoughtful, honest and highly practical conversation about writing books that truly work. 

Kate Christie 
https://www.katechristie.com.au/ 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 

💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 

💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial success. From productivity and time management through to personal growth and life design, Kate shares how each book was written with purpose, aligned to a clear business model and used as a powerful tool to build credibility, create opportunities and support a bigger vision. It is a thoughtful, honest and highly practical conversation about writing books that truly work.&nbsp;
Kate Christie&nbsp; <a href="https://www.katechristie.com.au/">https://www.katechristie.com.au/</a>&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp;
💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp;
💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;

E17 | How Kate Christie Built a Business, and a Life, Around Her Books

What if your book was never just a book? What if it was one of the smartest commercial assets you could create? 

In this conversation, Andrew Griffiths sits down with long-time friend Darren Finkelstein to explore what it really means to think strategically as an author. Darren did not write books for the sake of calling himself an author. He wrote them to build authority, sharpen his positioning, strengthen his brand, and create real commercial momentum. 

From his early days as “The Boat Guy” to becoming one of Australia’s leading accountability coaches, Darren shares how books have played a powerful role in every stage of that journey. This is a smart, practical and highly relevant conversation for any aspiring author who wants their book to do more than sit on a shelf. It is a real-world example of how the right book, used the right way, can help build a bigger business, a stronger brand, and far greater opportunity. 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

What if your book was never just a book? What if it was one of the smartest commercial assets you could create?&nbsp;
In this conversation, Andrew Griffiths sits down with long-time friend Darren Finkelstein to explore what it really means to think strategically as an author. Darren did not write books for the sake of calling himself an author. He wrote them to build authority, sharpen his positioning, strengthen his brand, and create real commercial momentum.&nbsp;
From his early days as &ldquo;The Boat Guy&rdquo; to becoming one of Australia&rsquo;s leading accountability coaches, Darren shares how books have played a powerful role in every stage of that journey. This is a smart, practical and highly relevant conversation for any aspiring author who wants their book to do more than sit on a shelf. It is a real-world example of how the right book, used the right way, can help build a bigger business, a stronger brand, and far greater opportunity.&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp; 💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp; 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;

E16 | What Being a Strategic Author Really Looks Like – with Darren Finkelstein

Big author ambitions mean very little without a focused plan for the next 12 months. This conversation brings everything back to execution, showing how a commercial author turns ideas into action through clear priorities, detailed targets and a month-by-month strategy. Andrew Griffiths argues that without a practical plan, most authors stay reactive, bitsy and inconsistent, doing a little here and there without building real momentum. He explores the value of yearly themes, product development, accountability, measurable goals and giving the work real space in the calendar. It is a strong closing reminder that lasting author success comes from treating the year ahead like a serious business opportunity. 

Andrew Griffiths’ The Author Academy 
https://www.theauthoracademy.com.au/

Big author ambitions mean very little without a focused plan for the next 12 months. This conversation brings everything back to execution, showing how a commercial author turns ideas into action through clear priorities, detailed targets and a month-by-month strategy. Andrew Griffiths argues that without a practical plan, most authors stay reactive, bitsy and inconsistent, doing a little here and there without building real momentum. He explores the value of yearly themes, product development, accountability, measurable goals and giving the work real space in the calendar. It is a strong closing reminder that lasting author success comes from treating the year ahead like a serious business opportunity.&nbsp;
Andrew Griffiths&rsquo; The Author Academy&nbsp; <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E15 | Get focused with a 12-month strategy

A serious author career is built with long-range thinking, not short bursts of enthusiasm. In this conversation, Andrew Griffiths lays out why a 10-year plan changes everything, giving authors a bigger vision for their books, brand, products, publishing pathways, income goals and long-term impact. Rather than drifting from one title to the next, he argues for a more deliberate approach, one that maps where the business is heading and how it will evolve over time. It is a powerful reminder that commercial authors do not just write books, they build futures around them, with purpose, structure and a clear sense of where they want it all to lead.

Andrew Griffiths’ The Author Academy 
https://www.theauthoracademy.com.au/

A serious author career is built with long-range thinking, not short bursts of enthusiasm. In this conversation, Andrew Griffiths lays out why a 10-year plan changes everything, giving authors a bigger vision for their books, brand, products, publishing pathways, income goals and long-term impact. Rather than drifting from one title to the next, he argues for a more deliberate approach, one that maps where the business is heading and how it will evolve over time. It is a powerful reminder that commercial authors do not just write books, they build futures around them, with purpose, structure and a clear sense of where they want it all to lead.
Andrew Griffiths&rsquo; The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E14 | Your 10-year book plan

Relevance is not a nice-to-have, it is survival. This conversation explores why authors cannot afford to stand still while their audience, industry and the world keep moving. Andrew Griffiths argues that books, brands, platforms, products and even ideas must evolve if an author wants to stay commercially alive. He looks at the danger of clinging to old success, the value of refreshing books and thinking, and the discipline of staying deeply connected to readers and clients so the next move remains timely and useful. It is a sharp reminder that long-term author success does not come from past wins, it comes from staying relevant enough to matter now. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Relevance is not a nice-to-have, it is survival. This conversation explores why authors cannot afford to stand still while their audience, industry and the world keep moving. Andrew Griffiths argues that books, brands, platforms, products and even ideas must evolve if an author wants to stay commercially alive. He looks at the danger of clinging to old success, the value of refreshing books and thinking, and the discipline of staying deeply connected to readers and clients so the next move remains timely and useful. It is a sharp reminder that long-term author success does not come from past wins, it comes from staying relevant enough to matter now.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E13 | You need to evolve as your business evolves

Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book visible, relevant and commercially useful for years, not weeks. He unpacks the value of simple but smart planning, creative campaigns, collaborations, media, industry-specific angles and the discipline of building routines around promotion. The message is clear, books do not keep selling because they exist, they keep selling because authors stay committed to helping them matter. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book visible, relevant and commercially useful for years, not weeks. He unpacks the value of simple but smart planning, creative campaigns, collaborations, media, industry-specific angles and the discipline of building routines around promotion. The message is clear, books do not keep selling because they exist, they keep selling because authors stay committed to helping them matter.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E12 | A marketing plan for longterm results

Bulk-book sales can become one of the most powerful and overlooked revenue drivers in an author business. Rather than relying on one copy at a time, this approach gets books into many hands at once, through conferences, client gifts, training programs, memberships and corporate initiatives. Andrew Griffiths explains how serious opportunities often come from simply being organised enough to offer it, quote it and make it easy to buy. He shows why authors need systems, pricing, confidence and a clear sales conversation around bulk orders, because one well-placed deal can generate revenue, expand reach and create far more opportunity than retail sales ever could on their own. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Bulk-book sales can become one of the most powerful and overlooked revenue drivers in an author business. Rather than relying on one copy at a time, this approach gets books into many hands at once, through conferences, client gifts, training programs, memberships and corporate initiatives. Andrew Griffiths explains how serious opportunities often come from simply being organised enough to offer it, quote it and make it easy to buy. He shows why authors need systems, pricing, confidence and a clear sales conversation around bulk orders, because one well-placed deal can generate revenue, expand reach and create far more opportunity than retail sales ever could on their own.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E11 | Generate serious revenue through bulk-book sales

Media can take an author’s credibility and amplify it at speed. A book opens doors that are far harder to unlock without one, creating opportunities to be seen, heard and trusted on a much bigger stage. In this conversation, Andrew Griffiths unpacks how media builds authority, why authors need to be media ready, and how to turn interviews into long-term assets rather than one-off appearances. He also highlights the importance of preparation, professionalism and follow-up, showing that the real opportunity is not just getting media once, but becoming someone the media wants to come back to again and again. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

Media can take an author&rsquo;s credibility and amplify it at speed. A book opens doors that are far harder to unlock without one, creating opportunities to be seen, heard and trusted on a much bigger stage. In this conversation, Andrew Griffiths unpacks how media builds authority, why authors need to be media ready, and how to turn interviews into long-term assets rather than one-off appearances. He also highlights the importance of preparation, professionalism and follow-up, showing that the real opportunity is not just getting media once, but becoming someone the media wants to come back to again and again.&nbsp;
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E10 | Multiply your credibility through the media

A strong author business is built on people, not just pages. In this conversation, Andrew Griffiths explores why an engaged tribe matters so much, not merely as an audience to sell to, but as a source of support, feedback, research, referrals, relevance and long-term momentum. He challenges the obsession with vanity metrics and makes the case for depth over numbers, arguing that a small, deeply connected community is worth far more than a huge disengaged following. From choosing the right platforms to creating content that genuinely serves, this is a practical and thoughtful look at how authors build the kind of community that helps sustain a real business.

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/

A strong author business is built on people, not just pages. In this conversation, Andrew Griffiths explores why an engaged tribe matters so much, not merely as an audience to sell to, but as a source of support, feedback, research, referrals, relevance and long-term momentum. He challenges the obsession with vanity metrics and makes the case for depth over numbers, arguing that a small, deeply connected community is worth far more than a huge disengaged following. From choosing the right platforms to creating content that genuinely serves, this is a practical and thoughtful look at how authors build the kind of community that helps sustain a real business.
Andrew Griffiths&rsquo;s The Author Academy <a href="https://www.theauthoracademy.com.au/">https://www.theauthoracademy.com.au/</a>

E9 | It takes a tribe

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;

The Business of Being an Author

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