E28 | The Strategic Power of Collaborative Books with Geoff Green

What happens when your first book has already done its job, your career has evolved, and you are ready to reposition yourself for what comes next? Geoff Green has been thinking about exactly that. After publishing *The Smart Business Exit* more than a decade ago, Geoff has gone on to contribute to…

E27| Closing the Credibility Gap in a Fast-Changing Industry with Tracy Sheen

Tracy Sheen’s first book, *The End of Technophobia*, did exactly what a strong business book should do. It solved a real problem, established her authority and opened the door to major media opportunities. But commercially, Tracy knew she had missed something. She had written the book without build…

E26 | Why Corporate Clients Need More Than a Lightweight Book with Rob Nankervis

A book does more than prove what you know. Done properly, it forces you to clarify your thinking, test your ideas and turn years of experience into something credible, useful and commercially valuable. For professionals working with sophisticated clients, that depth matters because a thin book can …

E25 | Why Authors need to think like marketers

A book is not just a product to launch, it is a body of thinking that can keep working for you long after publication. Write it well, shape it strategically and it can open doors to articles, speaking, collaborations, media and opportunities far bigger than book sales alone.  Anna Featherstone is …

E24 | Does your book need reinvention or retirement?

A book can start as a bold idea, but its real power shows up over time, when it sharpens your thinking, strengthens your brand and keeps opening doors you never saw coming. Vanessa Vershaw’s conversation is a reminder that authorship is not just about publishing a book, it is about backing your ide…

E23 | Not all books are created equal

A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will save it.  Michael Hanrahan is the founder of Pub…

E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products

A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences.  Maria Doyle is a learning strategist, facilitator and…

E21 | Books Are Not Products, They are Platforms – Bushy Martin

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.  Katja Forbes is a customer experience strategist, s…

E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.  Katja Forbes is a customer experience strategist, s…

E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth

Keith Abraham has never treated a book as a side project. For him, books have always been strategic tools, credibility builders, conversation starters and powerful commercial assets that open doors to speaking gigs, corporate programs and long-term client relationships.  Keith is a global expert i…