E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.  Katja Forbes is a customer experience strategist, s…

E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth

Keith Abraham has never treated a book as a side project. For him, books have always been strategic tools, credibility builders, conversation starters and powerful commercial assets that open doors to speaking gigs, corporate programs and long-term client relationships.  Keith is a global expert i…

E18 | How David Jenyns Turned Books into a Scalable Business Engine

David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons …

E17 | How Kate Christie Built a Business, and a Life, Around Her Books

What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial…

E16 | What Being a Strategic Author Really Looks Like – with Darren Finkelstein

What if your book was never just a book? What if it was one of the smartest commercial assets you could create?  In this conversation, Andrew Griffiths sits down with long-time friend Darren Finkelstein to explore what it really means to think strategically as an author. Darren did not write books…

E15 | Get focused with a 12-month strategy

Big author ambitions mean very little without a focused plan for the next 12 months. This conversation brings everything back to execution, showing how a commercial author turns ideas into action through clear priorities, detailed targets and a month-by-month strategy. Andrew Griffiths argues that …

E14 | Your 10-year book plan

A serious author career is built with long-range thinking, not short bursts of enthusiasm. In this conversation, Andrew Griffiths lays out why a 10-year plan changes everything, giving authors a bigger vision for their books, brand, products, publishing pathways, income goals and long-term impact. …

E13 | You need to evolve as your business evolves

Relevance is not a nice-to-have, it is survival. This conversation explores why authors cannot afford to stand still while their audience, industry and the world keep moving. Andrew Griffiths argues that books, brands, platforms, products and even ideas must evolve if an author wants to stay commer…

E12 | A marketing plan for longterm results

Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book v…

E11 | Generate serious revenue through bulk-book sales

Bulk-book sales can become one of the most powerful and overlooked revenue drivers in an author business. Rather than relying on one copy at a time, this approach gets books into many hands at once, through conferences, client gifts, training programs, memberships and corporate initiatives. Andrew …