A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market. 

Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent. 

 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

 

Katja Forbes 
https://www.thecxevolutionist.ai/

Katja Forbes’s books
Machine Customers: The Evolution Has Begun

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.&nbsp;
Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent.&nbsp;
&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a> 💥 Andrew Griffiths, keynotes, books and resources: <a href="http://www.andrewgriffiths.com">www.andrewgriffiths.com</a> 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>
&nbsp;
Katja Forbes <a href="https://www.thecxevolutionist.ai/">https://www.thecxevolutionist.ai/</a>
Katja Forbes&rsquo;s books
<ul>
<li>Machine Customers: The Evolution Has Begun</li>
</ul>

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;

The Business of Being an Author

E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack

Keith Abraham has never treated a book as a side project. For him, books have always been strategic tools, credibility builders, conversation starters and powerful commercial assets that open doors to speaking gigs, corporate programs and long-term client relationships. 

Keith is a global expert in goal achievement and high-performance leadership. For 30+ years he has presented to more than 1.7 million people across 43 countries. He is a Hall of Fame professional speaker and has received honours including Keynote Speaker of the Year and Educator of the Year. 

Books have been pivotal to Keith’s business: from lifting his professional profile to helping secure major contracts and deepen his authority in the marketplace. Keith says it’s about playing the long, being strategic with EVERY book you write, and understanding how authorship can become a serious driver of business growth. 

 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

 

Keith Abraham 
https://keithabraham.com/ 

Keith Abraham’s books 
Creating Loyal Profile Customers
Living Your Passion
It Starts With Passion
BE
Focus
Unstoppable Velocity

Keith Abraham has never treated a book as a side project. For him, books have always been strategic tools, credibility builders, conversation starters and powerful commercial assets that open doors to speaking gigs, corporate programs and long-term client relationships.&nbsp;
Keith is a global expert in goal achievement and high-performance leadership. For 30+ years he has presented to more than 1.7 million people across 43 countries. He is a Hall of Fame professional speaker and has received honours including Keynote Speaker of the Year and Educator of the Year.&nbsp;
Books have been pivotal to Keith&rsquo;s business: from lifting his professional profile to helping secure major contracts and deepen his authority in the marketplace. Keith says it&rsquo;s about playing the long, being strategic with EVERY book you write, and understanding how authorship can become a serious driver of business growth.&nbsp;
&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp; 💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp; 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;
&nbsp;
Keith Abraham&nbsp; <a href="https://keithabraham.com/">https://keithabraham.com/</a>&nbsp;
Keith Abraham&rsquo;s books&nbsp;
<ul>
<li>Creating Loyal Profile Customers</li>
<li>Living Your Passion</li>
<li>It Starts With Passion</li>
<li>BE</li>
<li>Focus</li>
<li>Unstoppable Velocity</li>
</ul>

E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth

David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons of Authority Content through to the brand power of Systemology and the deeper intent behind Systems Champion, the thread is clear, every book has a job to do. It is a smart, no-fluff exploration of audience, relevance, product alignment and long-game thinking, showing how authorship can become far more than credibility, it can become serious commercial infrastructure. 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons of Authority Content through to the brand power of Systemology and the deeper intent behind Systems Champion, the thread is clear, every book has a job to do. It is a smart, no-fluff exploration of audience, relevance, product alignment and long-game thinking, showing how authorship can become far more than credibility, it can become serious commercial infrastructure.&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp; 💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp; 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;

E18 | How David Jenyns Turned Books into a Scalable Business Engine

What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial success. From productivity and time management through to personal growth and life design, Kate shares how each book was written with purpose, aligned to a clear business model and used as a powerful tool to build credibility, create opportunities and support a bigger vision. It is a thoughtful, honest and highly practical conversation about writing books that truly work. 

Kate Christie 
https://www.katechristie.com.au/ 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 

💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 

💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial success. From productivity and time management through to personal growth and life design, Kate shares how each book was written with purpose, aligned to a clear business model and used as a powerful tool to build credibility, create opportunities and support a bigger vision. It is a thoughtful, honest and highly practical conversation about writing books that truly work.&nbsp;
Kate Christie&nbsp; <a href="https://www.katechristie.com.au/">https://www.katechristie.com.au/</a>&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au">www.theauthoracademy.com.au</a>&nbsp;
💥 Andrew Griffiths, keynotes, books and resources: <a href="https://www.andrewgriffiths.com">www.andrewgriffiths.com</a>&nbsp;
💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;

E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack

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