A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will save it. 

Michael Hanrahan is the founder of Publish Central, a highly respected self-publishing production company, co-founder of the Australian Business Book Awards, and one of the most experienced publishing professionals in the country. In conversation with Andrew Griffiths, he shares what separates a professional book from an amateur one, where authors quietly sabotage quality, why too many books add to the noise instead of standing out, and how design, editing, structure and strategic thinking all shape whether a book becomes a real business asset or just another forgettable title. 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/ 

Publish Central
https://www.publishcentral.com.au/

A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will save it.&nbsp;
Michael Hanrahan is the founder of Publish Central, a highly respected self-publishing production company, co-founder of the Australian Business Book Awards, and one of the most experienced publishing professionals in the country. In conversation with Andrew Griffiths, he shares what separates a professional book from an amateur one, where authors quietly sabotage quality, why too many books add to the noise instead of standing out, and how design, editing, structure and strategic thinking all shape whether a book becomes a real business asset or just another forgettable title.&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a> 💥 Andrew Griffiths, keynotes, books and resources: <a href="http://www.andrewgriffiths.com">www.andrewgriffiths.com</a> 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>&nbsp;
Publish Central <a href="https://www.publishcentral.com.au/">https://www.publishcentral.com.au/</a>

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.

More information www.theauthoracademy.com.au 

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia&rsquo;s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance.
More information <a href="http://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a>&nbsp;

The Business of Being an Author

E23 |  Not all books are created equal 

A book can start as a bold idea, but its real power shows up over time, when it sharpens your thinking, strengthens your brand and keeps opening doors you never saw coming. Vanessa Vershaw’s conversation is a reminder that authorship is not just about publishing a book, it is about backing your ideas, evolving your message and letting your work grow with you.

Vanessa Vershaw is an executive coach, organisational psychologist, speaker and author whose work sits at the intersection of high performance, human behaviour and transformational leadership. In conversation with Andrew Griffiths, she reflects on what Unreasonable Ambition did for her business and personal clarity, why her earlier book Bitch Fight needed to be completely reimagined as The Sisterhood Paradox, and how a book can become both a commercial asset and a deeply personal act of service. It is an honest, intelligent and emotionally rich conversation about passion, reinvention and writing books that truly matter.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Vanessa Vershaw 
https://www.vanessavershaw.com/

Vamessa’s books 
Unreasonable Ambition
Bitch Fight

A book can start as a bold idea, but its real power shows up over time, when it sharpens your thinking, strengthens your brand and keeps opening doors you never saw coming. Vanessa Vershaw&rsquo;s conversation is a reminder that authorship is not just about publishing a book, it is about backing your ideas, evolving your message and letting your work grow with you.
Vanessa Vershaw is an executive coach, organisational psychologist, speaker and author whose work sits at the intersection of high performance, human behaviour and transformational leadership. In conversation with Andrew Griffiths, she reflects on what Unreasonable Ambition did for her business and personal clarity, why her earlier book Bitch Fight needed to be completely reimagined as The Sisterhood Paradox, and how a book can become both a commercial asset and a deeply personal act of service. It is an honest, intelligent and emotionally rich conversation about passion, reinvention and writing books that truly matter.
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a> 💥 Andrew Griffiths, keynotes, books and resources: <a href="http://www.andrewgriffiths.com">www.andrewgriffiths.com</a> 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>
Vanessa Vershaw <a href="https://www.vanessavershaw.com/">https://www.vanessavershaw.com/</a>
Vamessa&rsquo;s books&nbsp;
<ul>
<li>Unreasonable Ambition</li>
<li>Bitch Fight</li>
</ul>

E24 | Does your book need reinvention or retirement? 

A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences. 

Maria Doyle is a learning strategist, facilitator and author of Everyone’s a Teacher, a practical and deeply informed book built around the idea that knowledge transfer sits at the heart of how we teach, lead and communicate. In conversation with Andrew Griffiths, she shares why so many authors miss the bigger opportunity sitting inside their book and how to think more strategically about product development. It is a sharp, highly practical conversation about audience needs, learning design and turning a book into something far more useful, valuable and commercially effective. 

 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

 

Maria Doyle
https://mariadoyle.com/

Maria’s book
Everyone's a Teacher: A universal methodology for transferring knowledge with extraordinary outcomes

A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences.&nbsp;
Maria Doyle is a learning strategist, facilitator and author of Everyone&rsquo;s a Teacher, a practical and deeply informed book built around the idea that knowledge transfer sits at the heart of how we teach, lead and communicate. In conversation with Andrew Griffiths, she shares why so many authors miss the bigger opportunity sitting inside their book and how to think more strategically about product development. It is a sharp, highly practical conversation about audience needs, learning design and turning a book into something far more useful, valuable and commercially effective.&nbsp;
&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a> 💥 Andrew Griffiths, keynotes, books and resources: <a href="http://www.andrewgriffiths.com">www.andrewgriffiths.com</a> 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>
&nbsp;
Maria Doyle <a href="https://mariadoyle.com/">https://mariadoyle.com/</a>
Maria&rsquo;s book
<ul>
<li>Everyone's a Teacher: A universal methodology for transferring knowledge with extraordinary outcomes</li>
</ul>

E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market. 

Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent. 

 

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

 

Katja Forbes 
https://www.thecxevolutionist.ai/ 

Katja Forbes’s books 
Machine Customers: The Evolution Has Begun 

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.&nbsp;
Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent.&nbsp;
&nbsp;
🖋️ Author coaching and Author Academy programs: <a href="https://www.theauthoracademy.com.au/">www.theauthoracademy.com.au</a> 💥 Andrew Griffiths, keynotes, books and resources: <a href="http://www.andrewgriffiths.com">www.andrewgriffiths.com</a> 💼 LinkedIn (daily insights and updates): <a href="https://www.linkedin.com/in/griffithsandrew/">https://www.linkedin.com/in/griffithsandrew/</a>
&nbsp;
Katja Forbes&nbsp; <a href="https://www.thecxevolutionist.ai/">https://www.thecxevolutionist.ai/</a>&nbsp;
Katja Forbes&rsquo;s books&nbsp;
<ul>
<li>Machine Customers: The Evolution Has Begun&nbsp;</li>
</ul>

E23 | Not all books are created equal

The Business of Being an Author

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