Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/

Key Highlights to help you understand what works in Live Shopping are below 

Authenticity in Content

MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers.

Campaign-Led Approach:

Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams.

Engaging Through Gamification:

Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged.

Structure of Live Streams:

Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components.

Continuous Viewer Engagement:

Understand the necessity of repeating themes and products to cater to viewers joining at different times.

Production Quality Flexibility:

Explore the range of production qualities, from casual setups to professional environments, suitable for live streams.

Alternative Hosts:

Learn why it’s not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts.

Content Reusability:

Discover strategies to repurpose live stream content for various promotional activities post-event.

High Conversion Rates:

Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations.

Engagement Over Audience Size:

Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one.

Sprii Platform 

https://sprii.io/

Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences.

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/
Key Highlights to help you understand what works in Live Shopping are below 
Authenticity in Content
MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers.
Campaign-Led Approach:
Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams.
Engaging Through Gamification:
Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged.
Structure of Live Streams:
Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components.
Continuous Viewer Engagement:
Understand the necessity of repeating themes and products to cater to viewers joining at different times.
Production Quality Flexibility:
Explore the range of production qualities, from casual setups to professional environments, suitable for live streams.
Alternative Hosts:
Learn why it’s not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts.
Content Reusability:
Discover strategies to repurpose live stream content for various promotional activities post-event.
High Conversion Rates:
Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations.
Engagement Over Audience Size:
Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one.
Sprii Platform 
<a href="https://sprii.io/">https://sprii.io/</a>
Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences.
Host 
Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/

Boost your retail brand with Live Shopping

Ep 165 Boost your retail business with Live Shopping

Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After

First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or  it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and after Black Friday.  



Some of the areas I chat about today 

Setting Clear Goals & KPI’s for Black Friday 

How to Plan your promotions and what promotions work. 

Optimizing your website and email marketing. 

Black Friday can be a whirlwind, but with the right preparation and strategies, it’s a huge opportunity for your business. Focus on planning ahead, executing smoothly during the rush, and following up afterward to keep the momentum going. 

I’ve created a FREE Checklist & Guide for you to action before during & after Black Friday 

https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/

Your black FRiday Checklist PDF 





Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories





Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/





Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.



Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 



At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.



If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.



https://runwaytoresults.com/

Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After
First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or  it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and after Black Friday.  
 
Some of the areas I chat about today 
Setting Clear Goals &amp; KPI’s for Black Friday 
How to Plan your promotions and what promotions work. 
Optimizing your website and email marketing. 
Black Friday can be a whirlwind, but with the right preparation and strategies, it’s a huge opportunity for your business. Focus on planning ahead, executing smoothly during the rush, and following up afterward to keep the momentum going. 
I’ve created a FREE Checklist &amp; Guide for you to action before during &amp; after Black Friday 
<a href="https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/">https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/</a>
Your black FRiday Checklist PDF 
 
Host 
Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
 
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
 
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
 
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
 
https://runwaytoresults.com/

Ep 164 - Black Friday checklist

I'm all for advice that is  easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast 

Some of the areas we chat about 

Why Marketing Strategies Often Feel Overwhelming (00:03:16):
The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy.
Marketing strategy simplified: plan with an end goal in mind.

Three Steps to Building a Marketing Strategy (00:05:28):
Clarity
: Determine your marketing goals, brand identity, and target audience.
Planning
: Decide where and how to show up online, and create relevant content.
Implementation
: Establish processes, timelines, and methods to execute and measure your strategy.

Setting Financial and Personal Goals (00:07:40):
Integrating financial targets and personal lifestyle goals into your overall marketing strategy.
Using marketing as a tool to achieve both business success and personal fulfilment.

Standing Out and Connecting with Consumers (00:12:13):
Understanding what makes your brand unique through customer feedback and storytelling.
Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics.

Identifying and Understanding Your Target Audience (00:17:35):
The difference between demographic and psychographic targeting.
The importance of constant learning and adapting based on consumer behaviour and feedback.

Reviewing and Adjusting Your Marketing Strategy (00:20:13):
The right intervals for evaluating and tweaking your marketing strategy.

Buy the digital Marketing Handbook 

https://amzn.eu/d/iNK80CV

Find out more about Alice Benham 

https://www.alicebenham.co.uk/

https://www.instagram.com/alice_benham/

https://www.alicebenham.co.uk/about

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429

I'm all for advice that is  easy to understand and implement and was delighted to chat with <a href="https://www.instagram.com/alice_benham/">Alice Benham</a> author of the recently released The Digital Marketing Handbook for this weeks podcast 
Some of the areas we chat about 
Why Marketing Strategies Often Feel Overwhelming (00:03:16):
<ul>
<li aria-level="1">The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy.</li>
<li aria-level="1">Marketing strategy simplified: plan with an end goal in mind.</li>
</ul>
Three Steps to Building a Marketing Strategy (00:05:28):
<ul>
<li aria-level="1">Clarity : Determine your marketing goals, brand identity, and target audience.</li>
<li aria-level="1">Planning : Decide where and how to show up online, and create relevant content.</li>
<li aria-level="1">Implementation : Establish processes, timelines, and methods to execute and measure your strategy.</li>
</ul>
Setting Financial and Personal Goals (00:07:40):
<ul>
<li aria-level="1">Integrating financial targets and personal lifestyle goals into your overall marketing strategy.</li>
<li aria-level="1">Using marketing as a tool to achieve both business success and personal fulfilment.</li>
</ul>
Standing Out and Connecting with Consumers (00:12:13):
<ul>
<li aria-level="1">Understanding what makes your brand unique through customer feedback and storytelling.</li>
<li aria-level="1">Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics.</li>
</ul>
Identifying and Understanding Your Target Audience (00:17:35):
<ul>
<li aria-level="1">The difference between demographic and psychographic targeting.</li>
<li aria-level="1">The importance of constant learning and adapting based on consumer behaviour and feedback.</li>
</ul>
Reviewing and Adjusting Your Marketing Strategy (00:20:13):
<ul>
<li aria-level="1">The right intervals for evaluating and tweaking your marketing strategy.</li>
</ul>
Buy the digital Marketing Handbook 
<a href="https://amzn.eu/d/iNK80CV">https://amzn.eu/d/iNK80CV</a>
Find out more about Alice Benham 
<a href="https://www.alicebenham.co.uk/">https://www.alicebenham.co.uk/</a>
<a href="https://www.instagram.com/alice_benham/">https://www.instagram.com/alice_benham/</a>
<a href="https://www.alicebenham.co.uk/about">https://www.alicebenham.co.uk/about</a>
Host 
Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
<a href="https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429">https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429</a>

Ep 163 - Simplifying your Marketing Strategy with Alice Benham

How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media. 

I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube on the link below)

We chatted about growing your business on Instagram,  and connecting with your customers along with driving sales on the Instagram platform. 

For real tangible advice hear how you can 

Create "bingeable"  content that leaves followers coming back for more 

Understand what content pillars are and how to use them effectively for your brand 

What trends are working now on Instagram 

 Understand what strategies are most effective for driving growth and sales

 Give value to your audience and what that actually looks like in practice. 

Include storytelling in your business.

Adapt to the changing algorithm to enhance your  content's reach and visibility

Guest 

Martha Keith. Founder, Martha Brook and Business Secrets Club

Martha is the founder and CEO of award-winning stationery brand Martha Brook. After her own experiences growing a business, she now helps and advises other entrepreneurs and start-ups. She is a member of the British Library Advisory Council and is Ambassador for their Business & IP Centre. In 2024 she founded Business Secrets Club, growing it to a community of 50K in six months. Last year she was awarded Consumer Goods Businesswomen of the Year at the Great British Businesswomen Awards.

https://www.instagram.com/marthabrookldn

https://www.instagram.com/businesssecretsclub/

https://www.businesssecretsclub.com/

https://www.marthabrook.com/

Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams. She now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?

This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429

How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand <a href="https://www.instagram.com/marthabrookldn/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=ep_162_live_top_drawer_podcast_episode_growing_your_brand_on_instagram_with_martha_keith_business_secrets_club&amp;utm_term=2024-09-27">Martha Brook London</a> and her new account <a href="https://www.instagram.com/businesssecretsclub/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=ep_162_live_top_drawer_podcast_episode_growing_your_brand_on_instagram_with_martha_keith_business_secrets_club&amp;utm_term=2024-09-27">Business Secrets Club</a> where Martha shares great tips and advice for small businesses particularly focusing on social media. 
I recently had the pleasure of recording this episode Live on the stage at <a href="https://www.topdrawer.co.uk/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=ep_162_live_top_drawer_podcast_episode_growing_your_brand_on_instagram_with_martha_keith_business_secrets_club&amp;utm_term=2024-09-27">Top Drawer </a>and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube on the link below)
We chatted about growing your business on Instagram,  and connecting with your customers along with driving sales on the Instagram platform. 
For real tangible advice hear how you can 
Create "bingeable"  content that leaves followers coming back for more 
Understand what content pillars are and how to use them effectively for your brand 
What trends are working now on Instagram 
 Understand what strategies are most effective for driving growth and sales
 Give value to your audience and what that actually looks like in practice. 
Include storytelling in your business.
Adapt to the changing algorithm to enhance your  content's reach and visibility
Guest 
Martha Keith. Founder, Martha Brook and Business Secrets Club
Martha is the founder and CEO of award-winning stationery brand Martha Brook. After her own experiences growing a business, she now helps and advises other entrepreneurs and start-ups. She is a member of the British Library Advisory Council and is Ambassador for their Business &amp; IP Centre. In 2024 she founded Business Secrets Club, growing it to a community of 50K in six months. Last year she was awarded Consumer Goods Businesswomen of the Year at the Great British Businesswomen Awards.
<a href="https://www.instagram.com/marthabrookldn">https://www.instagram.com/marthabrookldn</a>
<a href="https://www.instagram.com/businesssecretsclub/">https://www.instagram.com/businesssecretsclub/</a>
<a href="https://www.businesssecretsclub.com/">https://www.businesssecretsclub.com/</a>
<a href="https://www.marthabrook.com/">https://www.marthabrook.com/</a>
Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams. She now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?
This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
<a href="https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429">https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429</a>

Ep 162 Growing Your Brand on Instagram Live Recording with Martha Keith

Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s  episode of start scale succeed I chat with Life Coach, published Author  & NLP Practitioner Holly Matthews about Finding your Confidence. 

Holly has just released her new book Find your confidence (see link below) 

She shares tips and tactics to help build and create confidence in several different situations 

Areas we chat about in the podcast are 

Building Confidence:

Combining external body language techniques with internal mindset work.

'Fake it till you make it' approach while working on internal self-esteem.

Developing self-belief through continued efforts and tools.

Visualization and Scripting:

Regular practice of visualization, especially before bed.

Importance of scripting for public speaking and confidence in various scenarios.

Anchoring Techniques:

Methods like pressing fingers together to reinforce positivity and reduce anxiety, particularly effective for public speaking.

Real-life Examples and Practical Tips:

Holly shares her TED Talk experience and the role of visualization and anchoring in overcoming last-minute challenges.

Handling Anxiety and Mindset Shifts:

Techniques like breathwork, meditation, physical exercise, and EFT tapping for managing anxiety.

Recognizing and challenging limiting beliefs through positive affirmations and real-time interventions.

Setting Boundaries:

Differentiating personal and business boundaries to maintain balance.

Assertiveness in boundary enforcement to avoid passive or aggressive behaviours.

Appearance and Self-Image:

Addressing internalized critical messaging about appearance affecting public confidence.

Striving for a balanced and authentic online presence.

Moving from self-critique to neutrality and acceptance.

Self-Compassion and Overcoming Negative Thoughts:

Importance of challenging negative, fear-based stories and reframing failures with compassionate self-talk.

Techniques for real-time thought interruption and adjusting self-perception.

Guest Bio 

Holly Matthews 

Holly is a qualified Life Coach, NLP practitioner, hypnotherapist and Intuitive Psychology Coach. She has coached thousands of people across the world (across all walks of life, from Mums on the school run to Brit winning pop stars).

Her debut book The Happy Me Project- A no nonsense guide to self development won Health and Wellbeing Magazines best wellbeing book of 2022 and hit number #1 on Amazon the day it released.

Holly’s relatable and raw approach to self development has her teaching people how to feel ‘more happy and less crappy’ in a way that reaches those that never thought ‘self development’ would be for them.

 Www.iamhollymatthews.com 

Buy Find your Confidence  https://amzn.eu/d/09gFk3Hy 


Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories





Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/





Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.



Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 



At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.



If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s  episode of start scale succeed I chat with Life Coach, published Author  &amp; NLP Practitioner Holly Matthews about Finding your Confidence. 
Holly has just released her new book Find your confidence (see link below) 
She shares tips and tactics to help build and create confidence in several different situations 
Areas we chat about in the podcast are 
Building Confidence:
Combining external body language techniques with internal mindset work.
'Fake it till you make it' approach while working on internal self-esteem.
Developing self-belief through continued efforts and tools.
Visualization and Scripting:
Regular practice of visualization, especially before bed.
Importance of scripting for public speaking and confidence in various scenarios.
Anchoring Techniques:
Methods like pressing fingers together to reinforce positivity and reduce anxiety, particularly effective for public speaking.
Real-life Examples and Practical Tips:
Holly shares her TED Talk experience and the role of visualization and anchoring in overcoming last-minute challenges.
Handling Anxiety and Mindset Shifts:
Techniques like breathwork, meditation, physical exercise, and EFT tapping for managing anxiety.
Recognizing and challenging limiting beliefs through positive affirmations and real-time interventions.
Setting Boundaries:
Differentiating personal and business boundaries to maintain balance.
Assertiveness in boundary enforcement to avoid passive or aggressive behaviours.
Appearance and Self-Image:
Addressing internalized critical messaging about appearance affecting public confidence.
Striving for a balanced and authentic online presence.
Moving from self-critique to neutrality and acceptance.
Self-Compassion and Overcoming Negative Thoughts:
Importance of challenging negative, fear-based stories and reframing failures with compassionate self-talk.
Techniques for real-time thought interruption and adjusting self-perception.
Guest Bio 
Holly Matthews 
Holly is a qualified Life Coach, NLP practitioner, hypnotherapist and Intuitive Psychology Coach. She has coached thousands of people across the world (across all walks of life, from Mums on the school run to Brit winning pop stars).
Her debut book The Happy Me Project- A no nonsense guide to self development won Health and Wellbeing Magazines best wellbeing book of 2022 and hit number #1 on Amazon the day it released.
Holly’s relatable and raw approach to self development has her teaching people how to feel ‘more happy and less crappy’ in a way that reaches those that never thought ‘self development’ would be for them.
 Www.iamhollymatthews.com 
Buy Find your Confidence  https://amzn.eu/d/09gFk3Hy 
 Host 
Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
 
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
 
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
 
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Ep 161 Navigating Self Doubt & Lack of Confidence with Holly Matthews

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. 

Areas we chat about 

Approaching Black Friday and deciding on your sales & promotional strategy for the quarter 

Reviewing  what worked the previous year, testing and warming up your email list

Key Metrics to track and how they might be slightly different this time of year.

Reviewing your segmentation

Frequency and timing of emails 

Post Black Friday & Christmas strategies  

Emerging trends in Email Marketing 


Emailing on Christmas Day what works and what doesn't 

Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers 



Guest Bio 

Hannah Spicer is a Klayviyo  email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing 



Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616



https://www.instagram.com/hannahspicer_consulting/

https://www.hspicerconsulting.com/













Host

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories









Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/





Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.



Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.



At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.



If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. 
Areas we chat about 
Approaching Black Friday and deciding on your sales &amp; promotional strategy for the quarter 
Reviewing  what worked the previous year, testing and warming up your email list
Key Metrics to track and how they might be slightly different this time of year.
Reviewing your segmentation
Frequency and timing of emails 
Post Black Friday &amp; Christmas strategies  
Emerging trends in Email Marketing 
 Emailing on Christmas Day what works and what doesn't 
Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers 
 
Guest Bio 
Hannah Spicer is a Klayviyo  email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting &amp; supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing 
 
Listen to Hannah previous episode <a href="https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616">https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616</a>
 
<a href="https://www.instagram.com/hannahspicer_consulting/">https://www.instagram.com/hannahspicer_consulting/</a>
<a href="https://www.hspicerconsulting.com/">https://www.hspicerconsulting.com/</a>
 
 
 
 
 
 
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
 
 
 
 
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
 
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
 
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
 
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Ep 160 - Optimizing Your q4 email Campaigns for Maximum Impact with Hannah Spicer

Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business 

Benefits of Using Manychat

    - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.



Use Cases and Examples

    - Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.



Components of a Chat Funnel:

    - Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.



Integration with Existing Strategies

    - Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.



Analytics and Measuring Success

    - The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies.

Preparing for High-Traffic Seasons:

    - Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday.

Guest Mel Eilers  

The “Manychat queen” – Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs.

Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.

She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars.

Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly.

IG: https://www.instagram.com/socially_sound/

LI: https://www.linkedin.com/in/melanieeilers/

Website: www.sociallysound.co.uk

Email: mel@sociallysound.co.uk

Freebie: Manychat Starter Kit - https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/

NEW: Manychat Beta Course

https://sociallysound.thrivecart.com/manychat-ig-accelerator/

Host 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business 
Benefits of Using Manychat
    - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.
    
Use Cases and Examples
    - Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.
    
Components of a Chat Funnel:
    - Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.
    
Integration with Existing Strategies
    - Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.
    
Analytics and Measuring Success
    - The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies.
Preparing for High-Traffic Seasons:
    - Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday.
Guest Mel Eilers  
The “Manychat queen” – Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs.
Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.
She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars.
Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly.
IG: <a href="https://www.instagram.com/socially_sound/">https://www.instagram.com/socially_sound/</a>
LI: <a href="https://www.linkedin.com/in/melanieeilers/">https://www.linkedin.com/in/melanieeilers/</a>
Website: <a href="http://www.sociallysound.co.uk/">www.sociallysound.co.uk</a>
Email: mel@sociallysound.co.uk
Freebie: Manychat Starter Kit - <a href="https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/">https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/</a>
NEW: Manychat Beta Course
<a href="https://sociallysound.thrivecart.com/manychat-ig-accelerator/">https://sociallysound.thrivecart.com/manychat-ig-accelerator/</a>
Host 
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Ep 159 Using chat funnels to grow your product business

Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here, 

Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding.  Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project.

In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding model, and crafting a strategic marketing plan. 

Danielle provides insights into 

Her top tips for crowdfunding 

The importance of mindset and positivity 

Setting funding targets 

Planning the campaign. 

Post campaign  

Whether you're an aspiring entrepreneur or a seasoned business owner looking to explore crowdfunding, this episode is packed with actionable advice to help you achieve your fundraising goals. 



Guest 

Danielle Wallington is the founder of Flck here a coworking and community app, she is a  business mentor  &  tech founder 

 https://www.linkedin.com/in/danielle-wallington-22a13234/ 

https://www.instagram.com/flock_here

/https://www.instagram.com/danielle_wallington_/





Host 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories







Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/





Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.



Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 



At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.



If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.



Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here, 
Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding.  Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project.
In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding model, and crafting a strategic marketing plan. 
Danielle provides insights into 
Her top tips for crowdfunding 
The importance of mindset and positivity 
Setting funding targets 
Planning the campaign. 
Post campaign  
Whether you're an aspiring entrepreneur or a seasoned business owner looking to explore crowdfunding, this episode is packed with actionable advice to help you achieve your fundraising goals. 
 
Guest 
Danielle Wallington is the founder of Flck here a coworking and community app, she is a  business mentor  &amp;  tech founder 
 https://www.linkedin.com/in/danielle-wallington-22a13234/ 
<a href="https://www.instagram.com/flock_here">https://www.instagram.com/flock_here</a>
/https://www.instagram.com/danielle_wallington_/
 
Host 
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
 
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
 
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
 
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
 
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/

Ep 158 - How to crowdfund for your business with Danielle Wallington

With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know. 

We chat about 

Brand Identity:

   - The importance of knowing what your brand is and is not.

Pricing and Regulations:

   - Accurate product pricing to reflect true labour.

   - Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff.

Market Insights

  Trends in fragrance demand in Europe focusing on natural and herbal scents.

   - The consumer’s growing awareness and preference for branded experiences.

Business Challenges

   - The high cost and extended timeframes in product development.

   - Challenges of gaining traction in a saturated market.

   - Importance of a strong wholesale network and investment in branding and marketing.

Operational Tips:

   - Necessity for a solid operational person to navigate complex regulations.

   - Tactical approaches towards creating a commercial product range.

Guest Samantha Johnson 

Retail CMO turned manufacturing Managing Director and co founder 

Bringing making home to the North West of England via artisan production 

Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis. 

https://www.avalonhome.co.uk

/https://pintailcandles.co.uk/

Host 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know. 
We chat about 
Brand Identity:
   - The importance of knowing what your brand is and is not.
Pricing and Regulations:
   - Accurate product pricing to reflect true labour.
   - Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff.
Market Insights
  Trends in fragrance demand in Europe focusing on natural and herbal scents.
   - The consumer’s growing awareness and preference for branded experiences.
Business Challenges
   - The high cost and extended timeframes in product development.
   - Challenges of gaining traction in a saturated market.
   - Importance of a strong wholesale network and investment in branding and marketing.
Operational Tips:
   - Necessity for a solid operational person to navigate complex regulations.
   - Tactical approaches towards creating a commercial product range.
Guest Samantha Johnson 
Retail CMO turned manufacturing Managing Director and co founder 
Bringing making home to the North West of England via artisan production 
Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis. 
<a href="https://www.avalonhome.co.uk/">https://www.avalonhome.co.uk</a>
<a href="https://www.avalonhome.co.uk/">/</a><a href="https://pintailcandles.co.uk/">https://pintailcandles.co.uk/</a> 
Host 
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/

Ep 157 - How to Build a Successful Candle Brand with Samantha Johnson Pintail Candles and Avalon Home

Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S  & Primark.

To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach

Download the FREE Plannning your Q4 Guide here

https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/

Here are some of the steps I talk about in the guide and podcast

⭐ **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year.

⭐ **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock.

⭐ **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively.

⭐ **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season.

⭐ **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping.

I've  also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year.









Host

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories



Download the FREE Plannning your Q4 Guide here

https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/









Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/





Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.



Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.



Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.



At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.



If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.



Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&amp;S  &amp; Primark.
To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach
Download the FREE Plannning your Q4 Guide here
<a href="https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/">https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/</a>
Here are some of the steps I talk about in the guide and podcast
⭐ **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year. ⭐ **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock. ⭐ **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively. ⭐ **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season. ⭐ **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping. I've  also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year. 
 
 
 
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&amp;S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
 
Download the FREE Plannning your Q4 Guide here
<a href="https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/">https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/</a>
 
 
 
 
Host Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
<a href="https://www.instagram.com/thebuyerandretailcoach/">https://www.instagram.com/thebuyerandretailcoach/</a>
<a href="https://www.linkedin.com/in/nicolehigginsuk/">https://www.linkedin.com/in/nicolehigginsuk/</a>
<a href="https://thebuyerandretailcoach.com/">https://thebuyerandretailcoach.com/</a>
<a href="https://thebuyerandretailcoach.com/newsletter-sign-up/">https://thebuyerandretailcoach.com/newsletter-sign-up/</a>
<a href="https://thebuyerandretailcoach.com/free-discovery-call/">https://thebuyerandretailcoach.com/free-discovery-call/</a>
<a href="https://thebuyerandretailcoach.com/blog/">https://thebuyerandretailcoach.com/blog/</a>
 
 
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
 
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
 
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
 
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
 
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
 
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/

Ep 156 - Planning Q4 & Xmas for your retail business

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Want to start, scale and succeed in your product business? Buying &amp; retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&amp;S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to&rsquo;s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now

Start Scale Succeed

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