Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/

Key Highlights to help you understand what works in Live Shopping are below 

Authenticity in Content

MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers.

Campaign-Led Approach:

Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams.

Engaging Through Gamification:

Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged.

Structure of Live Streams:

Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components.

Continuous Viewer Engagement:

Understand the necessity of repeating themes and products to cater to viewers joining at different times.

Production Quality Flexibility:

Explore the range of production qualities, from casual setups to professional environments, suitable for live streams.

Alternative Hosts:

Learn why it’s not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts.

Content Reusability:

Discover strategies to repurpose live stream content for various promotional activities post-event.

High Conversion Rates:

Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations.

Engagement Over Audience Size:

Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one.

Sprii Platform 

https://sprii.io/

Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences.

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/