With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year.

To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you’re a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals.

KEY TAKEAWAYS

1. It's Never Too Late to Prepare Anna emphasises that even if you feel behind, it's never too late to start prepping for Black Friday. Whether it’s building your audience or strategising your ads, every bit of effort counts.

2. Understand Your Goals Before diving in, be clear about what you want to achieve. Is it clearing stock, acquiring new customers, or boosting lifetime customer value? Your goals will shape your strategy.

3. Customer Retention Ensure your Black Friday customers stick around by enhancing their post-purchase experience. Excellent customer service and targeted email marketing can turn one-time buyers into loyal fans.

4. Ad Strategy Insights Anna provides a treasure trove of advice on maximising your ad spend while navigating the competitive Black Friday landscape. From clear messaging to vibrant visuals, discover what works best.

5. Post-Purchase Strategy The sales don’t end with Black Friday. Utilise customer loyalty programs and nurtured email campaigns to keep the momentum going through the holiday season.

I’ve created a FREE Checklist & Guide for you to action before during & after Black Friday

https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/

Your black Friday Checklist PDF

HOST BIO

Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/