Brad Holmes is a distinguished figure in the South African music industry, known for his extensive experience and versatility as a producer, promoter, and former venue owner. His career gained significant momentum following the advent of democracy in South Africa in the early 1990s, a pivotal moment that opened new avenues for artistic expression and cultural collaboration in the country.

In 1994, Holmes founded the Bassline Jazz Club, which quickly became a cornerstone for live music in Johannesburg. According to "Last Night at The Bassline" by David B. Coplan and Oscar Gutierrez, published by Jacana Media in 2017, the Bassline was a 200-seat venue that offered a platform for both legendary and emerging musicians. This club not only showcased a diverse range of musical talent but also served as a communal space where South Africans from all walks of life could unite and celebrate their shared cultural heritage.