Satu Creative operates as a 7-figure social enterprise, but you won't find them on an official accreditation list. After evolving from a creative agency, the firm now focuses on capacity building; running workshops and accelerators for entrepreneurs, but also corporates.



Founder and CEO Azuar Zainuddin joins us to share his unique hybrid business model. 



We discuss:


The evolution from a creative agency to a 7-figure social enterprise.


Their hybrid model: using corporate training to "pay the bills" for social impact.


Why they prioritise partnerships over a large team to scale their reach.


How they are redesigning programmes to address the "privilege gap."


Measuring success beyond "vanity metrics" by focusing on revenue and job creation.

Satu Creative operates as a 7-figure social enterprise, but you won't find them on an official accreditation list. After evolving from a creative agency, the firm now focuses on capacity building; running workshops and accelerators for entrepreneurs, but also corporates.Founder and CEO Azuar Zainuddin joins us to share his unique hybrid business model.&nbsp;We discuss:<ul><li>The evolution from a creative agency to a 7-figure social enterprise.</li><li>Their hybrid model: using corporate training to "pay the bills" for social impact.</li><li>Why they prioritise partnerships over a large team to scale their reach.</li><li>How they are redesigning programmes to address the "privilege gap."</li><li>Measuring success beyond "vanity metrics" by focusing on revenue and job creation.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Satu Creative: From Creative Agency to Empowering Entrepreneurs

Gu On is not your average Korean BBQ joint. Launched in July 2023, the brand specialises in traditional Korean smoked meats, rich bone broths, and modern interpretations of Korean classics. But what truly sets Gu On apart is its rapid growth model. By leveraging a strategic "intrapreneurial" partnership and utilising a pre-existing central kitchen, founder Shuen Kuan bypassed the gruelling early-stage operational hurdles most F&B startups face. In less than two years, Gu On has scaled to three premium locations—including The Exchange TRX and The Starling—and generates combined annual revenues in the 8-figure range.



Shuen Kuan joins us in the studio to unpack the realities of scaling a multi-million ringgit restaurant group at lightning speed, as well as the massive roadblock currently paralysing their growth: Malaysia's severe F&B labour crisis. With foreign worker quotas frozen and local hiring pools shrinking for non-halal establishments, we explore what happens when a highly profitable brand has the capital to expand, but literally cannot find the manpower to do it.

Gu On is not your average Korean BBQ joint. Launched in July 2023, the brand specialises in traditional Korean smoked meats, rich bone broths, and modern interpretations of Korean classics. But what truly sets Gu On apart is its rapid growth model. By leveraging a strategic "intrapreneurial" partnership and utilising a pre-existing central kitchen, founder Shuen Kuan bypassed the gruelling early-stage operational hurdles most F&amp;B startups face. In less than two years, Gu On has scaled to three premium locations—including The Exchange TRX and The Starling—and generates combined annual revenues in the 8-figure range.Shuen Kuan joins us in the studio to unpack the realities of scaling a multi-million ringgit restaurant group at lightning speed, as well as the massive roadblock currently paralysing their growth: Malaysia's severe F&amp;B labour crisis. With foreign worker quotas frozen and local hiring pools shrinking for non-halal establishments, we explore what happens when a highly profitable brand has the capital to expand, but literally cannot find the manpower to do it.

The 8-Figure K-BBQ Empire: How Gu On Hacked The F&B Growth Curve

Sustainability is often treated as a corporate branding exercise, but in reality, it is a deeply operational, systems-level problem. Replacing plastic sounds great in a boardroom, but making sustainable materials perform, scale, and integrate into real-world supply chains is notoriously difficult.



After spending 20 years in the oil and gas sector, Rajes Kandasamy left the corporate world to tackle this exact problem. She founded Bina BioX, a Petaling Jaya-based startup developing high-performance biomaterials—like mycelium packaging and coffee-based composites—from agricultural waste.



Currently in the prototype-to-pilot stage, Bina BioX is navigating the gruelling journey of scaling physical manufacturing without a massive VC war chest. Rajes joins us in the studio to discuss the unglamorous reality of material science, why true sustainability doesn't have to carry a "green premium," and how they are convincing luxury hotels and corporate brands to adopt their circular materials.

Sustainability is often treated as a corporate branding exercise, but in reality, it is a deeply operational, systems-level problem. Replacing plastic sounds great in a boardroom, but making sustainable materials perform, scale, and integrate into real-world supply chains is notoriously difficult.After spending 20 years in the oil and gas sector, Rajes Kandasamy left the corporate world to tackle this exact problem. She founded Bina BioX, a Petaling Jaya-based startup developing high-performance biomaterials—like mycelium packaging and coffee-based composites—from agricultural waste.Currently in the prototype-to-pilot stage, Bina BioX is navigating the gruelling journey of scaling physical manufacturing without a massive VC war chest. Rajes joins us in the studio to discuss the unglamorous reality of material science, why true sustainability doesn't have to carry a "green premium," and how they are convincing luxury hotels and corporate brands to adopt their circular materials.

The Science Of Waste: How Bina BioX Is Replacing Plastic With Coffee And Mushrooms

Malaysia is sitting on a goldmine of natural biodiversity, yet local functional foods often suffer from a massive "trust deficit" due to adulterated products and poor branding. Tengku Ariputra decided to change that. Armed with RM5,000 crowdfunded from friends and family, he started handwriting labels and selling wild Tualang honey at local street markets.



Today, his bootstrapped brand, Honey I'm Home, has transitioned from street-selling to securing high-volume B2B corporate partnerships with heavyweights like Sunway Medical Group, Starhill, and Traders Hotel. By partnering with indigenous Orang Asli communities, such as the Batek Tribe in Taman Negara, they source 100% pure, seasonal wild honey, positioning it as a premium lifestyle superfood.



Ari joins us in the studio to discuss his street-selling hustle, the logistical nightmare of shipping a "sticky" product, and his ambitious plan to integrate clinical biotech testing to put Malaysian honey on the global map.

Malaysia is sitting on a goldmine of natural biodiversity, yet local functional foods often suffer from a massive "trust deficit" due to adulterated products and poor branding. Tengku Ariputra decided to change that. Armed with RM5,000 crowdfunded from friends and family, he started handwriting labels and selling wild Tualang honey at local street markets.Today, his bootstrapped brand, Honey I'm Home, has transitioned from street-selling to securing high-volume B2B corporate partnerships with heavyweights like Sunway Medical Group, Starhill, and Traders Hotel. By partnering with indigenous Orang Asli communities, such as the Batek Tribe in Taman Negara, they source 100% pure, seasonal wild honey, positioning it as a premium lifestyle superfood.Ari joins us in the studio to discuss his street-selling hustle, the logistical nightmare of shipping a "sticky" product, and his ambitious plan to integrate clinical biotech testing to put Malaysian honey on the global map.

Satu Creative: From Creative Agency to Empowering Entrepreneurs

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