Sustainability is often treated as a corporate branding exercise, but in reality, it is a deeply operational, systems-level problem. Replacing plastic sounds great in a boardroom, but making sustainable materials perform, scale, and integrate into real-world supply chains is notoriously difficult.
After spending 20 years in the oil and gas sector, Rajes Kandasamy left the corporate world to tackle this exact problem. She founded Bina BioX, a Petaling Jaya-based startup developing high-performance biomaterials—like mycelium packaging and coffee-based composites—from agricultural waste.
Currently in the prototype-to-pilot stage, Bina BioX is navigating the gruelling journey of scaling physical manufacturing without a massive VC war chest. Rajes joins us in the studio to discuss the unglamorous reality of material science, why true sustainability doesn't have to carry a "green premium," and how they are convincing luxury hotels and corporate brands to adopt their circular materials.

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