“AI is moving at light speed, but it’s not here to replace people. It’s here to augment our expertise and make us more efficient.” – Sami Hero

In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.

Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder.

WE ALSO TALKED ABOUT
How Sami’s early career in semantic search and AI laid the groundwork for his expertise.
Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank.
AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly.
Why starting with a specific use case is the best way to approach AI for small business needs.
The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data.
Building a cohesive, cost-effective tech stack without overwhelming your team.
How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.

Want to be notified when new episodes come up? Sign up here: Online Business Liftoff Newsletter

RESOURCES MENTIONED
Pictory:  https://pictory.ai  – Quickly turn articles or blog posts into engaging videos.
Synthesia:  https://synthesia.io  – An AI tool for generating videos with digital avatars.
Lex Page:  https://lex.page  – A writing tool for generating drafts and AI-assisted editing.
Napkin:  https://napkin.ai  – Quickly transform ideas into presentations.
Cassidy:  https://cassidy.ai  – For building complex, AI-driven workflows.
AWS Rekognition – https://aws.amazon.com/rekognition/  - Amazon’s image recognition service for identifying objects and enhancing accessibility.

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Liftoff Newsletter

“AI is moving at light speed, but it’s not here to replace people. It’s here to augment our expertise and make us more efficient.” – Sami Hero
In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.
Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder.
WE ALSO TALKED ABOUT
<ul>
<li dir="ltr" aria-level="1">How Sami’s early career in semantic search and AI laid the groundwork for his expertise.</li>
<li dir="ltr" aria-level="1">Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank.</li>
<li dir="ltr" aria-level="1">AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly.</li>
<li dir="ltr" aria-level="1">Why starting with a specific use case is the best way to approach AI for small business needs.</li>
<li dir="ltr" aria-level="1">The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data.</li>
<li dir="ltr" aria-level="1">Building a cohesive, cost-effective tech stack without overwhelming your team.</li>
<li dir="ltr" aria-level="1">How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.</li>
</ul>
Want to be notified when new episodes come up? Sign up here:<a href="https://onlinebusinessliftoff.com/newsletter/"> Online Business Liftoff Newsletter</a>
<hr>
RESOURCES MENTIONED
<ul>
<li dir="ltr" aria-level="1">Pictory:  <a href="https://pictory.ai">https://pictory.ai</a>  – Quickly turn articles or blog posts into engaging videos.</li>
<li dir="ltr" aria-level="1">Synthesia:  <a href="https://synthesia.io">https://synthesia.io</a>  – An AI tool for generating videos with digital avatars.</li>
<li dir="ltr" aria-level="1">Lex Page:  <a href="https://lex.page">https://lex.page</a>  – A writing tool for generating drafts and AI-assisted editing.</li>
<li dir="ltr" aria-level="1">Napkin:  <a href="https://napkin.ai">https://napkin.ai</a>  – Quickly transform ideas into presentations.</li>
<li dir="ltr" aria-level="1">Cassidy:  <a href="https://cassidy.ai">https://cassidy.ai</a>  – For building complex, AI-driven workflows.</li>
<li dir="ltr" aria-level="1">AWS Rekognition – <a href="https://aws.amazon.com/rekognition/">https://aws.amazon.com/rekognition/</a>  - Amazon’s image recognition service for identifying objects and enhancing accessibility.</li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here:<a href="https://onlinebusinessliftoff.com/newsletter/"> Online Business Liftoff Newsletter</a>

How Small Businesses Can Use AI to Save Time and Boost Revenue with Sami Hero

Imagine navigating the online world without being able to see it. For most of us, it's a quick look, click, and scroll. But for Maxwell Ivey, who is blind, accessing the digital world takes screen readers, patience, and grit.

In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isn’t just important—it’s essential.

Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy.

He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive.

WE ALSO TALKED ABOUT


The unique challenges and tools Max uses to navigate the web as a blind business owner.


How AI is making strides in accessibility but still has a long way to go.


The critical role of screen readers, adaptive tech, and accessible web design for inclusivity.


Practical steps small business owners can take to improve their site’s accessibility.


Max’s advice on overcoming barriers, finding support, and building a business with disabilities.


Why designing for keyboard navigation first can make your site more accessible to all users.


How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users.

Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive.

Want to be notified when new episodes come up?  Sign up to get notifications, tips, stories and advice for growing your online business. 

RESOURCES MENTIONED


Max's Accessibility Advantage Consultancy - https://theaccessibilityadvantage.com/


The Blind Blogger - https://theblindblogger.net


AudioEye - https://www.audioeye.com


Wave Accessibility Checker - https://wave.webaim.org


LEGO Braille Bricks - https://www.lego.com/en-au/theme/braille-bricks/about

Imagine navigating the online world without being able to see it. For most of us, it's a quick look, click, and scroll. But for Maxwell Ivey, who is blind, accessing the digital world takes screen readers, patience, and grit.
In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isn’t just important—it’s essential.
Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy.
He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive.
WE ALSO TALKED ABOUT
<ul>
<li dir="ltr" aria-level="1">
The unique challenges and tools Max uses to navigate the web as a blind business owner.
</li>
<li dir="ltr" aria-level="1">
How AI is making strides in accessibility but still has a long way to go.
</li>
<li dir="ltr" aria-level="1">
The critical role of screen readers, adaptive tech, and accessible web design for inclusivity.
</li>
<li dir="ltr" aria-level="1">
Practical steps small business owners can take to improve their site’s accessibility.
</li>
<li dir="ltr" aria-level="1">
Max’s advice on overcoming barriers, finding support, and building a business with disabilities.
</li>
<li dir="ltr" aria-level="1">
Why designing for keyboard navigation first can make your site more accessible to all users.
</li>
<li dir="ltr" aria-level="1">
How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users.
</li>
</ul>
Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive.
Want to be notified when new episodes come up?  Sign up to get <a href="https://onlinebusinessliftoff.com/newsletter/">notifications, tips, stories and advice</a> for growing your online business. 
RESOURCES MENTIONED
<ul>
<li dir="ltr" aria-level="1">
Max's Accessibility Advantage Consultancy - <a href="https://theaccessibilityadvantage.com/">https://theaccessibilityadvantage.com/</a> 
</li>
<li dir="ltr" aria-level="1">
The Blind Blogger - <a href="https://theblindblogger.net">https://theblindblogger.net</a>   
</li>
<li dir="ltr" aria-level="1">
AudioEye - <a href="https://www.audioeye.com">https://www.audioeye.com</a> 
</li>
<li dir="ltr" aria-level="1">
Wave Accessibility Checker - <a href="https://wave.webaim.org">https://wave.webaim.org</a>
</li>
<li dir="ltr" aria-level="1">
LEGO Braille Bricks - <a href="https://www.lego.com/en-au/theme/braille-bricks/about">https://www.lego.com/en-au/theme/braille-bricks/about</a>
</li>
</ul>

Navigating Web Accessibility with Blind But Unstoppable Maxwell Ivey

Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements.

Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape.

WE ALSO TALKED ABOUT:
The evolution of SEO from early internet days to its current role alongside AI.
The key to building SEO strategies around user questions instead of chasing high-volume keywords.
How AI is affecting SEO and what it means for search engines like Google.
The importance of creating human-centered content for both users and large language models like ChatGPT.
Why writing expert-level content is crucial for future SEO success.
The shift in the affiliate and display advertising landscape due to Google's updates.
How to balance content creation between selling and educating audiences.

You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, sign up here.

RESOURCES MENTIONED:
Edd Dawson's SEO tool: Keywords People Use
Edd’s website:  edddawson.com

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements.
Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape.
WE ALSO TALKED ABOUT:
<ul>
<li aria-level="1">The evolution of SEO from early internet days to its current role alongside AI.</li>
<li aria-level="1">The key to building SEO strategies around user questions instead of chasing high-volume keywords.</li>
<li aria-level="1">How AI is affecting SEO and what it means for search engines like Google.</li>
<li aria-level="1">The importance of creating human-centered content for both users and large language models like ChatGPT.</li>
<li aria-level="1">Why writing expert-level content is crucial for future SEO success.</li>
<li aria-level="1">The shift in the affiliate and display advertising landscape due to Google's updates.</li>
<li aria-level="1">How to balance content creation between selling and educating audiences.</li>
</ul>
You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, <a href="https://onlinebusinessliftoff.com/newsletter/">sign up here</a>.<a href="https://onlinebusinessliftoff.com/newsletter/"> </a>
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Edd Dawson's SEO tool:<a href="https://keywordspeopleuse.com"> Keywords People Use</a></li>
<li aria-level="1">Edd’s website:  <a href="http://edddawson.com">edddawson.com</a> </li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>.

How SEO Still Pays Big in an AI World With SEO Expert Edd Dawson

Confidence doesn't magically appear overnight. It’s built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle?

This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection.

Want to learn how to build lasting confidence? Listen to this episode now! 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned:
The Power of Small Wins (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer)
No time to listen?  Read the blog post that this episode is based on

Invitation: Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Confidence doesn't magically appear overnight. It’s built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle?
This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection.
Want to learn how to build lasting confidence? Listen to this episode now! 
Want to be notified when new episodes come up?<a href="https://onlinebusinessliftoff.com/newsletter"> Sign up here</a>.
Resources Mentioned:
<ul>
<li aria-level="1"><a href="https://hbr.org/2011/05/the-power-of-small-wins">The Power of Small Wins</a> (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer)</li>
<li aria-level="1">No time to listen?  Read the <a href="https://www.freelancewritersonline.com/using-smart-habits-to-build-confidence/">blog post that this episode is based on</a></li>
</ul>
Invitation: Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter"> Sign up here</a>.

Build These 9 Habits And Watch Your Confidence Soar

Ever had one of those days where everything goes wrong? That was me a few weeks when I realized – with a sinking heart – that I hadn’t hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and I’m thrilled because his journey from studying medicine to becoming a thriving freelance medical translator is full of insights. If you’ve ever wondered about niching down, adapting to AI, or growing a freelance business, Jason’s got answers for you.

Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but he’s also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career.

WE ALSO TALKED ABOUT
How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him.
The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it.
Why working in-house before going freelance might be the smartest move for new translators.
How to build your portfolio and attract clients even without a website.
The importance of leveraging cultural nuances and why spending time in your source language country is crucial.
Jason’s advice on handling imposter syndrome and how to avoid the “jack of all trades” trap.
The myths about the translation business, including why you don’t need a fancy website to make a six-figure income.

CALL TO ACTION

If you’re ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to sign up to be notified about upcoming episodes. 

RESOURCES MENTIONED
Jason’s book: How to Find More Direct Clients(affiliate link)
Jason’s website: EntrepreneurialTranslator.com
LinkedIn: Jason Willis-Lee

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever had one of those days where everything goes wrong? That was me a few weeks when I realized – with a sinking heart – that I hadn’t hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and I’m thrilled because his journey from studying medicine to becoming a thriving freelance medical translator is full of insights. If you’ve ever wondered about niching down, adapting to AI, or growing a freelance business, Jason’s got answers for you.
Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but he’s also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him.</li>
<li aria-level="1">The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it.</li>
<li aria-level="1">Why working in-house before going freelance might be the smartest move for new translators.</li>
<li aria-level="1">How to build your portfolio and attract clients even without a website.</li>
<li aria-level="1">The importance of leveraging cultural nuances and why spending time in your source language country is crucial.</li>
<li aria-level="1">Jason’s advice on handling imposter syndrome and how to avoid the “jack of all trades” trap.</li>
<li aria-level="1">The myths about the translation business, including why you don’t need a fancy website to make a six-figure income.</li>
</ul>
CALL TO ACTION
If you’re ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to <a href="https://onlinebusinessliftoff.com/newsletter/">sign up to be notified about upcoming episodes</a>. 
RESOURCES MENTIONED
<ul>
<li aria-level="1">Jason’s book: <a href="https://amzn.to/47NWb8M">How to Find More Direct Clients</a> (affiliate link)</li>
<li aria-level="1">Jason’s website:<a href="http://entrepreneurialtranslator.com"> EntrepreneurialTranslator.com</a></li>
<li aria-level="1">LinkedIn:<a href="https://www.linkedin.com/in/willisleetraduccion/"> Jason Willis-Lee</a></li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here</a>.

Niching for Success: How to Stand Out as a Translator with Jason Willis-Lee

Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. 

Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.

Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.

If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.

We Also Talked About:
The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.
Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.
Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.
Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.
The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.

Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned
Caitlin Bacher’s Free Masterclass:How to Generate Launch-Sized Revenue Without Launching
Caitlin Bacher’s Website: caitlinbacher.com
Caitlin’s Podcast:Short episodes on sales, marketing, and Evergreen strategies

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. 
Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.
Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.
If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.
We Also Talked About:
<ul>
<li aria-level="1">The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.</li>
<li aria-level="1">Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.</li>
<li aria-level="1">Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.</li>
<li aria-level="1">Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.</li>
<li aria-level="1">The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.</li>
</ul>
Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 
Want to be notified when new episodes come up?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here.</a>
Resources Mentioned
<ul>
<li aria-level="1">Caitlin Bacher’s Free Masterclass: <a href="https://caitlinbacher.com/new-masterclass/">How to Generate Launch-Sized Revenue Without Launching</a></li>
<li aria-level="1">Caitlin Bacher’s Website:<a href="https://caitlinbatcher.com"> caitlinbacher.com</a></li>
<li aria-level="1">Caitlin’s Podcast: <a href="https://caitlinbacher.com/blog/131-3-hard-truths-i-learned-after-investing-over-1m-into-growing-my-business/">Short episodes on sales, marketing, and Evergreen strategies</a></li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here.</a>

Ditch the Launch: How To Build Consistent Course Sales With An Evergreen Funnel With Caitlin Bacher

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 

Curious how she made the leap? This episode is packed with gems you won’t want to miss.

Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.

WE ALSO TALKED ABOUT
How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.
The importance of consistent content creation and how it helped Kirsty build her confidence and skills.
Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.
The unexpected ways that embracing new challenges can lead to career transformation.

Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED
Freelance Writers Online: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.
StoryBrand by Donald Miller(affiliate link): Mentioned as a framework for understanding storytelling in marketing.
Write Like You Mean It:  Kirsty’s new website and newsletter.  

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 
Curious how she made the leap? This episode is packed with gems you won’t want to miss.
Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.</li>
<li aria-level="1">The importance of consistent content creation and how it helped Kirsty build her confidence and skills.</li>
<li aria-level="1">Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.</li>
<li aria-level="1">The unexpected ways that embracing new challenges can lead to career transformation.</li>
</ul>
Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up<a href="https://onlinebusinessliftoff.com/newsletter/"> here</a>.
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://freelancewritersonline.com">Freelance Writers Online</a>: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.</li>
<li aria-level="1"><a href="https://geni.us/build-a-storybrand">StoryBrand by Donald Miller</a> (affiliate link): Mentioned as a framework for understanding storytelling in marketing.</li>
<li aria-level="1"><a href="https://www.writelikeyoumeanit.com/">Write Like You Mean It</a>:  Kirsty’s new website and newsletter.  </li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up<a href="https://onlinebusinessliftoff.com/newsletter/"> here</a>.

How Positive Storytelling Can Transform Your Marketing: Insights from Kirsty Boden-Stuart

Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat!

Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better.
How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations.
Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights.
The importance of balancing personal development with business growth.
Learning to write compelling messages that resonate with your audience using the customer’s words.
Transitioning from a corporate mindset to an entrepreneurial one for greater success.

Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED
Suzanne’s website: Suzanne Reilley
Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less

Get regular access to tips, techniques, and advice from experts about growing your business.

Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat!
Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better.
<ul>
<li aria-level="1">How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations.</li>
<li aria-level="1">Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights.</li>
<li aria-level="1">The importance of balancing personal development with business growth.</li>
<li aria-level="1">Learning to write compelling messages that resonate with your audience using the customer’s words.</li>
<li aria-level="1">Transitioning from a corporate mindset to an entrepreneurial one for greater success.</li>
</ul>
Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. 
Want to be notified when new episodes come up? <a href="https://onlinebusinessliftoff.com/newsletter/">Sign up here</a>.<a href="https://onlinebusinessliftoff.com/newsletter/"> </a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Suzanne’s website:<a href="https://www.suzannereilley.com"> Suzanne Reilley</a></li>
<li aria-level="1">Content Calendar Mastery: <a href="https://tremendous-artisan-6697.ck.page/23ed6046ba">Map out a year’s worth of engaging topics</a> in 90 minutes or less</li>
</ul>
Get <a href="https://onlinebusinessliftoff.com/newsletter/">regular access to tips, techniques, and advice from experts</a> about growing your business.

Mastering Voice of Customer Research for Business Success with Suzanne Reilley

Have you ever found yourself frustrated with your podcast setup? Meet Junaid Ahmed, who transformed his cluttered basement into a top-notch studio during the pandemic. How did he do it? By merging his love for technology and film. Curious? Stick around to hear his fascinating journey and pro tips for setting up your own podcast studio.

Junaid Ahmed is a seasoned expert in podcast studio setup, with a rich background in technology, film, and graphic design. He has consulted over 200 individuals on optimizing their podcast spaces and is the author of the soon-to-be-released book, "Home Studio Mastery."

WE ALSO TALKED ABOUT:
Junaid's journey from a tech-loving teenager to a podcast studio consultant.
Tips for creating a distraction-free and professional podcast setup.
The importance of reducing friction in your podcasting process.
How to use your smartphone effectively for high-quality video and audio.
Junaid's top recommendations for gear and setup improvements.

Don't miss out on this insightful episode with Junaid Ahmed! Listen now and transform your podcast setup. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:
Website:  https://homestudiomastery.com
Get Junaid’s book on the 7 Stages of Home Studio Evolution: From Beginner to Broadcast Quality (Amazon affiliate link).  
Or get it straight from Junaid:  https://homestudiomastery.com/product/book/7-stages-of-home-studio-evolution/
SPI Pro Community:  https://onlinebusinessliftoff.com/spi-pro (affiliate link)

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Have you ever found yourself frustrated with your podcast setup? Meet Junaid Ahmed, who transformed his cluttered basement into a top-notch studio during the pandemic. How did he do it? By merging his love for technology and film. Curious? Stick around to hear his fascinating journey and pro tips for setting up your own podcast studio.
Junaid Ahmed is a seasoned expert in podcast studio setup, with a rich background in technology, film, and graphic design. He has consulted over 200 individuals on optimizing their podcast spaces and is the author of the soon-to-be-released book, "Home Studio Mastery."
WE ALSO TALKED ABOUT:
<ul>
<li aria-level="1">Junaid's journey from a tech-loving teenager to a podcast studio consultant.</li>
<li aria-level="1">Tips for creating a distraction-free and professional podcast setup.</li>
<li aria-level="1">The importance of reducing friction in your podcasting process.</li>
<li aria-level="1">How to use your smartphone effectively for high-quality video and audio.</li>
<li aria-level="1">Junaid's top recommendations for gear and setup improvements.</li>
</ul>
Don't miss out on this insightful episode with Junaid Ahmed! Listen now and transform your podcast setup. 
Want to be notified when new episodes come up?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here</a>.
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Website:  <a href="https://homestudiomastery.com/">https://homestudiomastery.com</a></li>
<li aria-level="1">Get Junaid’s book on the <a href="https://geni.us/home-studio-evolution">7 Stages of Home Studio Evolution: From Beginner to Broadcast Quality </a>(Amazon affiliate link).  </li>
<li aria-level="1">Or get it straight from Junaid:  <a href="https://homestudiomastery.com/product/book/7-stages-of-home-studio-evolution/">https://homestudiomastery.com/product/book/7-stages-of-home-studio-evolution/</a> </li>
<li aria-level="1">SPI Pro Community:  <a href="https://onlinebusinessliftoff.com/spi-pro">https://onlinebusinessliftoff.com/spi-pro</a> (affiliate link)</li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter/"> Sign up here</a>.

Episode 203:  The Essential Guide to Home Studio Mastery with Junaid Ahmed

Ever thought about how your current skills could be the key to your entrepreneurial success? Jacob Jacobson did just that when he transitioned from working in a church to starting his own business. He discovered that the marketing skills he honed in the church world were exactly what small businesses needed. Join us as Jacob shares his journey and the unique approach that has fueled his success.

Jacob Jacobson is the founder of CloudWorks, a thriving agency dedicated to helping small businesses establish a strong online presence. With a background in pastoral ministry and extensive experience in marketing, Jacob brings a unique blend of empathy and expertise to his clients. His focus on long-term relationships over one-time transactions has led to significant growth and loyal partnerships.

WE ALSO TALKED ABOUT
Jacob’s initial pitch to collaborate with me and how it stood out.
The evolution of his business from offering email setups to comprehensive website services.
The challenges and rewards of growing an agency and building a remote team.
How AI tools are integrated into his workflow to enhance client interactions.
His insights on choosing the right clients and niching down in the market.
Practical advice for startups and small businesses on when to invest in a custom website.

Don’t miss this this helpful episode with Jacob Jacobson! Listen now and sign up to be notified about upcoming episodes. 

RESOURCES MENTIONED
Jacob’s website: GetCloudWorks.com
7 Crucial Mistakes Resource:  https://resources.getcloudworks.com/7-mistakes-template-liftoff-podcast
Website Teardown Submission Form:  https://getcloudworks.com/website-tear-down/

Get regular access to tips, techniques, and advice from myself and other experts about growing your business. 

Ever thought about how your current skills could be the key to your entrepreneurial success? Jacob Jacobson did just that when he transitioned from working in a church to starting his own business. He discovered that the marketing skills he honed in the church world were exactly what small businesses needed. Join us as Jacob shares his journey and the unique approach that has fueled his success.
Jacob Jacobson is the founder of CloudWorks, a thriving agency dedicated to helping small businesses establish a strong online presence. With a background in pastoral ministry and extensive experience in marketing, Jacob brings a unique blend of empathy and expertise to his clients. His focus on long-term relationships over one-time transactions has led to significant growth and loyal partnerships.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Jacob’s initial pitch to collaborate with me and how it stood out.</li>
<li aria-level="1">The evolution of his business from offering email setups to comprehensive website services.</li>
<li aria-level="1">The challenges and rewards of growing an agency and building a remote team.</li>
<li aria-level="1">How AI tools are integrated into his workflow to enhance client interactions.</li>
<li aria-level="1">His insights on choosing the right clients and niching down in the market.</li>
<li aria-level="1">Practical advice for startups and small businesses on when to invest in a custom website.</li>
</ul>
Don’t miss this this helpful episode with Jacob Jacobson! Listen now and <a href="https://onlinebusinessliftoff.com/newsletter/">sign up to be notified about upcoming episodes</a>. 
RESOURCES MENTIONED
<ul>
<li aria-level="1">Jacob’s website:<a href="https://getcloudworks.com"> GetCloudWorks.com</a></li>
<li aria-level="1">7 Crucial Mistakes Resource:  <a href="https://resources.getcloudworks.com/7-mistakes-template-liftoff-podcast">https://resources.getcloudworks.com/7-mistakes-template-liftoff-podcast</a></li>
<li aria-level="1">Website Teardown Submission Form:  <a href="https://getcloudworks.com/website-tear-down/">https://getcloudworks.com/website-tear-down/</a></li>
</ul>
Get <a href="https://onlinebusinessliftoff.com/newsletter/">regular access to tips, techniques, and advice from myself and other experts</a> about growing your business.

Why Relationship-Focused Marketing Just Works With Jacob Jacobson

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

Online Business Launchpad | Start An Online Business | Online Business Growth

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