AI Is a Toddler With Crayons - How to Rein It In and Put It to Work with Dan Kurtz

Chosen episode title: AI Is a Toddler With Crayons: How to Rein It In and Put It to Work You don't expect a digital marketer to say this out loud: "Let's call cold email what it is. It's spam. It's B2B spam." But Dan Kurtz has spent twenty years learning exactly where the line sits between marketi…

The Two Questions That Take the Guesswork Out of Pricing with Per Sjofors

“Your price selects your customers.” That one line from Per Sjofors stopped me in my tracks. Per — known as The Price Whisperer, a name he didn’t even give himself — has spent years running pricing experiments across companies in four countries. Some sent revenues up 30% in a quarter. Others were…

The One Thing ChatGPT Can’t Do for Your Business with Sara Lohse

“I don’t have a story.” Sara Lohse hears those words almost every day, and she doesn’t buy it for a second. Her proof? A spot on one of the biggest finance shows around — landed by offering to tell the story of a regrettable tattoo she got on holiday in Ireland. As Sara puts it, “you don’t need t…

Why Human Stories Are Winning in a World of AI Content with Travel Writer Lindy Alexander

"I had no idea that even existed. I didn't even know that you could do that. What a dream job!" When Lindy Alexander first discovered that travel writers could be flown around the world to write about their experiences, it opened a door she never knew existed. But her journey into travel writing d…

Self-Publishing Success: A Practical Guide for Aspiring Authors with Dr Rhonda Lawson

“If you want to write a book in five minutes, I’m not the coach for you.” That strong declaration from Dr. Rhonda Lawson sets the tone for an enlightening and refreshingly honest conversation about authorship. In this episode, Rhonda shares what it truly takes to write, publish, and promote a suc…

Finding Clients as a Writer in the Age of AI with Emily Aborn

“It doesn't have any friction with the real world. It doesn't have the contact with the real world that we do, you know, to like immerse ourselves in experience.” That’s how Emily Aborn describes the difference between AI and human writers — and it perfectly sets the tone for this conversation. I…

Turn Facebook Clicks Into Clients Faster with Neil Shoney

Neil Shoney’s origin story is the kind that makes you sit up straight: six months into launching a major fitness exhibition, he had sold less than 50 tickets, while already committed to over 200,000 pounds of outgoings at 21 years old. Facebook ads were a last-ditch roll of the dice, but after spen…

From Mowing Lawns to $8M Founder with Bryan Clayton

“Like there’s this weird thing of the disappearing lawn guy… he shows up two or three times and then just drops off the face of the earth.” If you’ve ever hired a service provider who mysteriously vanished, you’ll appreciate this episode. Bryan Clayton took that exact frustration and turned it int…

From SEO to GEO - How to Stay Visible in an AI-Driven World with Expert Jared Bauman

Jared Bauman didn’t expect to compete for his own name online. But when a state representative with the exact same name started appearing everywhere in search results, it forced him to confront something bigger: search engines — and now AI tools — don’t guess who you are. They connect dots. And i…

What to Say First So People Actually Buy (Without Feeling Salesy) with Conversion Copywriter Juzbi Walia

“If I really want to make wealth for myself, I need to bet on myself.” That’s how Juzbi Walia explains the moment she stopped playing the corporate game and started building her own. And that same energy runs through this whole episode: sell with integrity, don’t slime people into a ‘yes’, and sto…