“AI is moving at light speed, but it’s not here to replace people. It’s here to augment our expertise and make us more efficient.” – Sami Hero

In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.

Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder.

WE ALSO TALKED ABOUT

• How Sami’s early career in semantic search and AI laid the groundwork for his expertise.
• Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank.
• AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly.
• Why starting with a specific use case is the best way to approach AI for small business needs.
• The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data.
• Building a cohesive, cost-effective tech stack without overwhelming your team.
• How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.

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RESOURCES MENTIONED

• Pictory:  https://pictory.ai  – Quickly turn articles or blog posts into engaging videos.
• Synthesia:  https://synthesia.io  – An AI tool for generating videos with digital avatars.
• Lex Page:  https://lex.page  – A writing tool for generating drafts and AI-assisted editing.
• Napkin:  https://napkin.ai  – Quickly transform ideas into presentations.
• Cassidy:  https://cassidy.ai  – For building complex, AI-driven workflows.
• AWS Rekognition – https://aws.amazon.com/rekognition/  - Amazon’s image recognition service for identifying objects and enhancing accessibility.

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