Confidence doesn't magically appear overnight. It’s built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle?

This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection.

Want to learn how to build lasting confidence? Listen to this episode now! 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned:
The Power of Small Wins (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer)
No time to listen?  Read the blog post that this episode is based on

Invitation: Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Confidence doesn't magically appear overnight. It’s built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle?
This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection.
Want to learn how to build lasting confidence? Listen to this episode now! 
Want to be notified when new episodes come up?<a href="https://onlinebusinessliftoff.com/newsletter"> Sign up here</a>.
Resources Mentioned:
<ul>
<li aria-level="1"><a href="https://hbr.org/2011/05/the-power-of-small-wins">The Power of Small Wins</a> (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer)</li>
<li aria-level="1">No time to listen?  Read the <a href="https://www.freelancewritersonline.com/using-smart-habits-to-build-confidence/">blog post that this episode is based on</a></li>
</ul>
Invitation: Want regular access to tips, techniques, and advice from experts about growing your business?<a href="https://onlinebusinessliftoff.com/newsletter"> Sign up here</a>.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

Build These 9 Habits And Watch Your Confidence Soar

If you’re feeling stuck, maybe it’s not because you’re doing something wrong, but because you’re using the wrong business model.

That’s exactly what happened to Stefanie Carlstedt. She’d built a business that looked successful on the outside.  But it felt completely off on the inside … and she was burning out.

Then came a moment that changed everything:

“I thought it was fluff—just another personality test. But then I read my Human Design chart and started crying. For the first time, I felt seen.”

If you’ve ever felt like your business isn’t quite working for you, you’re not alone. In a world of burnout and one-size-fits-all strategies, Human Design might offer something surprisingly useful.  Especially if the usual advice hasn’t gotten you where you want to go.

Stefanie has 13 years of experience, multiple businesses under her belt, and hundreds of clients behind her. Today, she helps entrepreneurs design businesses that align with how they’re actually wired—using Human Design as a tool to unlock clarity, confidence, and momentum.

WE ALSO TALKED ABOUT
The pivotal moment Stefanie walked away from the corporate world after a personal crisis
How she built a “successful” business that still left her feeling empty
What Human Design is (and why she was initially sceptical too)
The link between your energy type and your ideal marketing strategy
How your personal design might reveal fears holding you back with money
Why people-pleasers may need to unlearn business “rules” that don’t fit
Using Human Design to rebuild a business that feels good to run
Whether AI tools can support authenticity, or risk replacing it

Tune in to this episode for a fresh perspective on finding the right-fit business approach for you.
Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Stefanie’s free Human Design Business Report & Audio Series: https://stefcarlstedt.com/hdreport 
Outliers by Malcolm Gladwell (re: how birth timing can affect success)

My emails are for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

If you&rsquo;re feeling stuck, maybe it&rsquo;s not because you&rsquo;re doing something wrong, but because you&rsquo;re using the wrong business model.
That&rsquo;s exactly what happened to Stefanie Carlstedt. She&rsquo;d built a business that looked successful on the outside.&nbsp; But it felt completely off on the inside &hellip; and she was burning out.
Then came a moment that changed everything:
&ldquo;I thought it was fluff&mdash;just another personality test. But then I read my Human Design chart and started crying. For the first time, I felt seen.&rdquo;
If you&rsquo;ve ever felt like your business isn&rsquo;t quite working for you, you&rsquo;re not alone. In a world of burnout and one-size-fits-all strategies, Human Design might offer something surprisingly useful.&nbsp; Especially if the usual advice hasn&rsquo;t gotten you where you want to go.
Stefanie has 13 years of experience, multiple businesses under her belt, and hundreds of clients behind her. Today, she helps entrepreneurs design businesses that align with how they&rsquo;re actually wired&mdash;using Human Design as a tool to unlock clarity, confidence, and momentum.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">The pivotal moment Stefanie walked away from the corporate world after a personal crisis</li>
<li aria-level="1">How she built a &ldquo;successful&rdquo; business that still left her feeling empty</li>
<li aria-level="1">What Human Design is (and why she was initially sceptical too)</li>
<li aria-level="1">The link between your energy type and your ideal marketing strategy</li>
<li aria-level="1">How your personal design might reveal fears holding you back with money</li>
<li aria-level="1">Why people-pleasers may need to unlearn business &ldquo;rules&rdquo; that don&rsquo;t fit</li>
<li aria-level="1">Using Human Design to rebuild a business that feels good to run</li>
<li aria-level="1">Whether AI tools can support authenticity, or risk replacing it</li>
</ul>
Tune in to this episode for a fresh perspective on finding the right-fit business approach for you. Get regular access to tips, techniques and advice from experts about growing your business:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Stefanie&rsquo;s free Human Design Business Report &amp; Audio Series: <a href="https://stefcarlstedt.com/hdreport">https://stefcarlstedt.com/hdreport</a>&nbsp;</li>
<li aria-level="1"><a href="https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930/ref=sr_1_1?crid=337DMCUM1GFPR&amp;dib=eyJ2IjoiMSJ9.S8kgC54VfrExHu_EqH0elAaz_KOPWl2-hUzHB7nHp_8uus3KesZgwo6g5WvIrbcvh9juhStU7Ntvy9W6mL0Ure1xSPg2DoJ3SnKIArDe27pNh3SfBl83X25UoCkSyK_t6fwcGN9sjAcCVHLqKTjiBzM4Dt3iSHv9ncSjjOGoAdddsK79SQF8FWXzLDvCaQtUZDNBnp5Z8uQAlA0NaAAETSxPoA2zBLPXC_guQUc74xU.zJgivg7F4lLuiDpxtJdT_CpbgQ03jZ4YsX5U1QkN1F4&amp;dib_tag=se&amp;keywords=outliers&amp;qid=1767051894&amp;sprefix=outli%2Caps%2C710&amp;sr=8-1">Outliers</a> by Malcolm Gladwell (re: how birth timing can affect success)</li>
</ul>
My emails are for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

What If the Problem Isn’t You, It’s Your Business Model?

“I told him not to pay a cent—and definitely not to shut his website down.”

What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling threats, and how we handled it. From sleuthing image origins to proving usage rights, this is one episode you’ll want to listen to if you’ve ever used photos online.

I'm Trudy Rankin and I am the founder of Online Business Liftoff and a seasoned digital strategist who helps people build sustainable, flexible businesses online. 

I ALSO TALKED ABOUT
What copyright trolling is—and why it’s not quite a scam, but not ethical either.
How to verify image licensing years after a website goes live.
The steps to take if you receive a copyright infringement notice.
Why immediately removing the image can neutralize most threats.
How creating a simple image tracking spreadsheet could save hours of work later.
The importance of demanding proof of ownership before taking any legal-sounding demand seriously.
What to include in a response that shifts the burden back to the sender.

If you've ever published a photo on your website, you need to hear this. Tune in to protect yourself and your clients.

RESOURCES MENTIONED
Wayback Machine: https://archive.org/web/

Get regular access to tips, techniques and advice from experts about growing your business:
 👉 https://onlinebusinessliftoff.com/newsletter/

<blockquote>
&ldquo;I told him not to pay a cent&mdash;and definitely not to shut his website down.&rdquo;
</blockquote>
What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling threats, and how we handled it. From sleuthing image origins to proving usage rights, this is one episode you&rsquo;ll want to listen to if you&rsquo;ve ever used photos online.
I'm Trudy Rankin and I am the founder of Online Business Liftoff and a seasoned digital strategist who helps people build sustainable, flexible businesses online.&nbsp;
I ALSO TALKED ABOUT
<ul>
<li aria-level="1">What copyright trolling is&mdash;and why it&rsquo;s not quite a scam, but not ethical either.</li>
<li aria-level="1">How to verify image licensing years after a website goes live.</li>
<li aria-level="1">The steps to take if you receive a copyright infringement notice.</li>
<li aria-level="1">Why immediately removing the image can neutralize most threats.</li>
<li aria-level="1">How creating a simple image tracking spreadsheet could save hours of work later.</li>
<li aria-level="1">The importance of demanding proof of ownership before taking any legal-sounding demand seriously.</li>
<li aria-level="1">What to include in a response that shifts the burden back to the sender.</li>
</ul>
If you've ever published a photo on your website, you need to hear this. Tune in to protect yourself and your clients.
RESOURCES MENTIONED
<ul>
<li aria-level="1">Wayback Machine: <a href="https://archive.org/web/">https://archive.org/web/</a></li>
</ul>
Get regular access to tips, techniques and advice from experts about growing your business: 👉<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

Scared by a Copyright Troll Letter? Here’s What To Do

“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.”



John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you’re running ads now or scared to even try, John brings clarity, strategy, and a calm ‘don’t-panic’ tone to a space full of noise.

John Horn is the CEO of Stub Group, a digital advertising agency that has helped clients generate over $500 million in revenue through profitable ad strategies. With over a decade of hands-on experience, John is known for helping businesses navigate complexity in a constantly shifting digital landscape.

WE ALSO TALKED ABOUT
Why AI platforms like ChatGPT are reshaping how ads will work
What small businesses need to know about GEO (Generative Engine Optimization)
How to prepare your business for AI-powered ad platforms, even before they’re fully launched
Why traditional SEO is actually more important than ever
How to stand out in AI search results with PR, data, and real human input
Common mistakes that lead to wasted ad spend (and how to avoid them)
A smart tracking tip that helped one B2B company cut out low-quality leads
How to use photos, stats, and content to get picked up by LLMs like ChatGPT
What kind of original content makes you rank in AI-generated search results

Tune in now to get practical, non-hype strategies for growing your business with paid ads and future-proofing your marketing.

And get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Stub Group website
Stub Group YouTube channel
Blog article on the state of Google ads suspensions in 2025



My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

<blockquote>
&ldquo;Most people think SEO is dead. But it&rsquo;s not. It&rsquo;s just evolving into something far more interesting.&rdquo; 
</blockquote>
John Horn doesn&rsquo;t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you&rsquo;re running ads now or scared to even try, John brings clarity, strategy, and a calm &lsquo;don&rsquo;t-panic&rsquo; tone to a space full of noise.
John Horn is the CEO of Stub Group, a digital advertising agency that has helped clients generate over $500 million in revenue through profitable ad strategies. With over a decade of hands-on experience, John is known for helping businesses navigate complexity in a constantly shifting digital landscape.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Why AI platforms like ChatGPT are reshaping how ads will work</li>
<li aria-level="1">What small businesses need to know about GEO (Generative Engine Optimization)</li>
<li aria-level="1">How to prepare your business for AI-powered ad platforms, even before they&rsquo;re fully launched</li>
<li aria-level="1">Why traditional SEO is actually more important than ever</li>
<li aria-level="1">How to stand out in AI search results with PR, data, and real human input</li>
<li aria-level="1">Common mistakes that lead to wasted ad spend (and how to avoid them)</li>
<li aria-level="1">A smart tracking tip that helped one B2B company cut out low-quality leads</li>
<li aria-level="1">How to use photos, stats, and content to get picked up by LLMs like ChatGPT</li>
<li aria-level="1">What kind of original content makes you rank in AI-generated search results</li>
</ul>
Tune in now to get practical, non-hype strategies for growing your business with paid ads and future-proofing your marketing.
And get regular access to tips, techniques and advice from experts about growing your business:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://www.stubgroup.com">Stub Group website</a></li>
<li aria-level="1">Stub Group <a href="https://www.youtube.com/@stubgroup">YouTube channel</a></li>
<li aria-level="1">Blog article on <a href="https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/">the state of Google ads suspensions in 2025</a> </li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

Build These 9 Habits And Watch Your Confidence Soar

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