Self-Publishing Success: A Practical Guide for Aspiring Authors with Dr Rhonda Lawson

“If you want to write a book in five minutes, I’m not the coach for you.” That strong declaration from Dr. Rhonda Lawson sets the tone for an enlightening and refreshingly honest conversation about authorship. In this episode, Rhonda shares what it truly takes to write, publish, and promote a suc…

Finding Clients as a Writer in the Age of AI with Emily Aborn

“It doesn't have any friction with the real world. It doesn't have the contact with the real world that we do, you know, to like immerse ourselves in experience.” That’s how Emily Aborn describes the difference between AI and human writers — and it perfectly sets the tone for this conversation. I…

Turn Facebook Clicks Into Clients Faster with Neil Shoney

Neil Shoney’s origin story is the kind that makes you sit up straight: six months into launching a major fitness exhibition, he had sold less than 50 tickets, while already committed to over 200,000 pounds of outgoings at 21 years old. Facebook ads were a last-ditch roll of the dice, but after spen…

From Mowing Lawns to $8M Founder with Bryan Clayton

“Like there’s this weird thing of the disappearing lawn guy… he shows up two or three times and then just drops off the face of the earth.” If you’ve ever hired a service provider who mysteriously vanished, you’ll appreciate this episode. Bryan Clayton took that exact frustration and turned it int…

From SEO to GEO - How to Stay Visible in an AI-Driven World with Expert Jared Bauman

Jared Bauman didn’t expect to compete for his own name online. But when a state representative with the exact same name started appearing everywhere in search results, it forced him to confront something bigger: search engines — and now AI tools — don’t guess who you are. They connect dots. And i…

What to Say First So People Actually Buy (Without Feeling Salesy) with Conversion Copywriter Juzbi Walia

“If I really want to make wealth for myself, I need to bet on myself.” That’s how Juzbi Walia explains the moment she stopped playing the corporate game and started building her own. And that same energy runs through this whole episode: sell with integrity, don’t slime people into a ‘yes’, and sto…

What Happens When You Walk Away From a Dream Job with Sara Vezensek

"I was working 18-hour days, seven days a week, and my mum said, 'You're making good money, but we have something you don't—free time.'" Sara Vezensek had the kind of job most people fantasize about—flying on private jets, managing superyachts, and earning big. But it came at a cost. In this episo…

What Makes a Course Feel Binge-Worthy (Like Netflix) with Expert Jasmine Jonte

"Just because someone’s great at marketing doesn’t mean they can teach." When Jasmine Jonte invested in a high-ticket online course and discovered it was badly designed and nearly impossible to learn from, she had an epiphany: great teaching is a skill — and it’s one most experts don’t have. So, s…

How AI Search Is Changing SEO (and Why You Still Need Both) with Expert Colin Clapp

“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster?” That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Co…

Stop Writing Like Everyone Else: Copy Tips That Actually Get You Clients with copywriter Emily Aborn

“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.” That’s how Emily Aborn’s writing journey began.  And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In thi…