Why Chasing Rankings in AI Is a Fool's Errand with Stephan Bajaio

"In the Gold Rush, the only people that made money, real money, like substantial generational wealth, were the ones who sold you the pans and the picks." That's Stephan Bajaio's answer to every business owner currently panicking about how to rank inside AI. He's spent 25 years in search, been told …

The Post-it Note That Tells You What Your Business Is Really Worth with Louis Swart

"Louis, your business is worth nothing." Louis Swart was 25, running a plumbing business with ten plumbers, and he had just asked a broker what he could sell it for. The broker asked who did the accounts. The quality control. The quoting. Every answer was Louis. Five years later he sold a different…

The Videos She Made 15 Years Ago Are Still Making Sales with Mary Ann Bautista

"In life you have to be willing to get your neck out there a little bit in order to learn something new and different." That's Mary Ann Bautista on how she and her business partner talked a client into letting them experiment with a fledgling platform called YouTube back in 2006. A couple of thousa…

The 60/40 Rule Marketing Strategist Lauren Harris Uses With Every Client

Lauren Harris says even MrBeast probably watches his own videos and thinks, “I should’ve gotten more views.” It’s a small, funny moment in our conversation, but it points at something bigger: most of us are chasing the wrong numbers in our marketing, and it’s keeping us stuck. Lauren is a marketin…

Why Being Invisible Online Is Costing You More Than You Think with Ange Dove

For years, Ange Dove ran a successful copywriting agency in Singapore with no website that had her name on it, her photo on it, or any trace of her online. "I had no visibility whatsoever," she says. Then a coach gave her one blunt instruction — Google yourself — and what she found (nothing) change…

AI Is a Toddler With Crayons - How to Rein It In and Put It to Work with Dan Kurtz

Chosen episode title: AI Is a Toddler With Crayons: How to Rein It In and Put It to Work You don't expect a digital marketer to say this out loud: "Let's call cold email what it is. It's spam. It's B2B spam." But Dan Kurtz has spent twenty years learning exactly where the line sits between marketi…

The Two Questions That Take the Guesswork Out of Pricing with Per Sjofors

“Your price selects your customers.” That one line from Per Sjofors stopped me in my tracks. Per — known as The Price Whisperer, a name he didn’t even give himself — has spent years running pricing experiments across companies in four countries. Some sent revenues up 30% in a quarter. Others were…

The One Thing ChatGPT Can’t Do for Your Business with Sara Lohse

“I don’t have a story.” Sara Lohse hears those words almost every day, and she doesn’t buy it for a second. Her proof? A spot on one of the biggest finance shows around — landed by offering to tell the story of a regrettable tattoo she got on holiday in Ireland. As Sara puts it, “you don’t need t…

Why Human Stories Are Winning in a World of AI Content with Travel Writer Lindy Alexander

"I had no idea that even existed. I didn't even know that you could do that. What a dream job!" When Lindy Alexander first discovered that travel writers could be flown around the world to write about their experiences, it opened a door she never knew existed. But her journey into travel writing d…

Self-Publishing Success: A Practical Guide for Aspiring Authors with Dr Rhonda Lawson

“If you want to write a book in five minutes, I’m not the coach for you.” That strong declaration from Dr. Rhonda Lawson sets the tone for an enlightening and refreshingly honest conversation about authorship. In this episode, Rhonda shares what it truly takes to write, publish, and promote a suc…