Scared by a Copyright Troll Letter? Here’s What To Do

“I told him not to pay a cent—and definitely not to shut his website down.” What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling t…

How ChatGPT Is Disrupting Ads (and What Smart Businesses Are Doing About It) with John Horn

“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.” John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave…

AI Forced a Pivot So Here’s How He Made It Work with Ron Desi

"I asked Ron if AI was going to eat his job for lunch—he said yes and no.” That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson business, Ron Desi didn’t panic—he pivoted. And he used the same technology that threatened his income t…

How to Make Your Business Visible Online (Without Being Everywhere) with Tracy Beavers

“It feels like we’re standing on the side of the interstate naked, holding a sign that says ‘Look at me!’” That’s how visibility expert Tracy Beavers describes what it’s like to show up online when you’re building a business. If that sounds uncomfortably familiar, this episode is a must-listen. Tra…

How to Legally Protect Your Business Without Hiring a Lawyer with Shatrasha Butler

"Sometimes it’s not about legal advice—it’s about understanding the process. And that’s something you can learn without going to law school." – Shatrasha Butler Shatrasha Butler didn’t just go to law school—she’s on a mission to make legal knowledge actually useful for small business owners. In th…

Can You Cold Pitch the New York Times with Zero Experience? Gloria Chou Tells You How

"Sometimes being an outsider is actually your best kept secret." Gloria Chou knows a thing or two about being an outsider—and turning that into a superpower. In this episode, she shares how she went from cold-calling journalists with no connections to getting clients featured in major outlets like…

From Farm Boy to Founder: How Matthieu Mehuys Built a Purpose-Driven Gardening Business with Global Reach

“If you look deep into nature, you'll find the blueprint for a thriving business.” That’s the philosophy Matthieu Mehuys has cultivated—literally—from the soil up. From his beginnings on a Belgian family farm to founding a globally scalable regenerative design business, Matthieu shares how he turn…

How to Turn Pain Points Into Profitable Products Without Coding with Dan Hafner

Dan Hafner got the grandaddy of all sticker shocks when he saw the quote to develop an app. That moment of sticker shock was all it took for him to go from app dreamer to no-code doer. In this episode, we explore how Dan turned a DIY project into a successful business—and how you can use no-code t…

Why Customer Support Is Everyone’s Job with Brian Childress

“Everyone—from the engineer to the CEO—should take part in supporting customers. It changes how we build everything.” That insight from fractional CTO Brian Childress isn’t just memorable—it’s a blueprint for building better tech businesses. In this episode, Brian shares how embedding customer su…

How to Simplify Your Marketing Without Losing Your Mind with James Hipkin

“Pretty doesn’t mean it’s going to work.” That quote from marketing veteran James Hipkin cuts to the core of a major problem for online business owners: too much noise, too little strategy. With four decades of top-tier marketing experience across four countries, James joins us to unravel the co…