In aged care, we feel more when ads evoke real heartfelt connections. It’s not the services themselves that stick, it’s the stories of emotional truths that make for powerful, lasting messages. Listen to the campaigns from Dezley Scott-Davidson and Reuben Brooks for Gulliver and Tyler and Dovida. Wanaka Yamasaki and Jack Anderson show the importance of planning a meaningful farewell for Campbell and Sons Funeral Services. Rew Shearer and Lara Franks Ranfurly Manor campaign is an example of how some of the best stories in aged care, are from the customers. These ads take us on the journeys which village residents go through by offering reassurance, connection, and care.

In aged care, we feel more when ads evoke real heartfelt connections. It&rsquo;s not the services themselves that stick, it&rsquo;s the stories of emotional truths that make for powerful, lasting messages. Listen to the campaigns from Dezley Scott-Davidson and Reuben Brooks for Gulliver and Tyler and Dovida. Wanaka Yamasaki and Jack Anderson show the importance of planning a meaningful farewell for Campbell and Sons Funeral Services. Rew Shearer and Lara Franks Ranfurly Manor campaign is an example of how some of the best stories in aged care, are from the customers. These ads take us on the journeys which village residents go through by offering reassurance, connection, and care.

 Add impact to aged care 

In the entertainment industry, audio storytelling can do more than just strategy alone. It can be an experience, build intrigue, and wonder. Lucas Hogan and Dan Wood tease the thrill of Confinement Escape Rooms by tempting audiences to step in and finish the stories themselves. This campaign won NZ’s coveted Best Campaign Effectiveness Award at the NZ Radio & Podcast Awards last year. Through an evocative tribute to the local landscape, Jack Anderson and Dan Wood bring the magic of the mountains to life for Whakapapa Holdings.

In the entertainment industry, audio storytelling can do more than just strategy alone. It can be an experience, build intrigue, and wonder. Lucas Hogan and Dan Wood tease the thrill of Confinement Escape Rooms by tempting audiences to step in and finish the stories themselves. This campaign won NZ&rsquo;s coveted Best Campaign Effectiveness Award at the NZ Radio &amp; Podcast Awards last year. Through an evocative tribute to the local landscape, Jack Anderson and Dan Wood bring the magic of the mountains to life for Whakapapa Holdings.

Entertainment is all about storytelling!

The best stories are shared over a few quiet beers, a picnic, a party, and a great night out. Audio instantly adds richness, warmth, and layers of goodness – you can taste it. Impossible to copy and forget, Dezley Scott-Davidson and Dan Wood capture the real-life story of Breadhead’s owners Brent and Kate. Glenn Dwight and Dan Wood reveal Harbour Fish from the inside out with a behind-the-scenes series. Jack Anderson and Reuben Brooks channel legendary local flavours for Mad Toms with Chuck Norris style outlaw charm. Glenn Dwight and James Irwin tell really tall tales for Altitude Brewing where great beers meet even greater stories. Glenn Dwight teams up with Will Parsonson to welcome the spirit of The Church with stories as diverse as its regulars.

The best stories are shared over a few quiet beers, a picnic, a party, and a great night out. Audio instantly adds richness, warmth, and layers of goodness &ndash; you can taste it. Impossible to copy and forget, Dezley Scott-Davidson and Dan Wood capture the real-life story of Breadhead&rsquo;s owners Brent and Kate. Glenn Dwight and Dan Wood reveal Harbour Fish from the inside out with a behind-the-scenes series. Jack Anderson and Reuben Brooks channel legendary local flavours for Mad Toms with Chuck Norris style outlaw charm. Glenn Dwight and James Irwin tell really tall tales for Altitude Brewing where great beers meet even greater stories. Glenn Dwight teams up with Will Parsonson to welcome the spirit of The Church with stories as diverse as its regulars.

Friends, food, thrills and spills

Home is where emotion meets intention, and practical decisions can become meaningful ones. Wanaka Yamasaki and Dan Wood help families dream ahead for the summer with Pool HQ. Scott Armstrong and Dan Wood use targeted profiling to deliver a persuasive and personal message for NZ Bed Company. Leanne McDonald creates a grand yet grounded story for NZ Solar Nelson by blending the cosmic scale of solar power with everyday life. Glenn Dwight and James Irwin resonate instantly with audiophiles with this immersive experience for The HiFi Store.  

Home is where emotion meets intention, and practical decisions can become meaningful ones. Wanaka Yamasaki and Dan Wood help families dream ahead for the summer with Pool HQ. Scott Armstrong and Dan Wood use targeted profiling to deliver a persuasive and personal message for NZ Bed Company. Leanne McDonald creates a grand yet grounded story for NZ Solar Nelson by blending the cosmic scale of solar power with everyday life. Glenn Dwight and James Irwin resonate instantly with audiophiles with this immersive experience for The HiFi Store. &nbsp;

It's true. Home is where the heart is.  

Storytelling can bring meaning to merchandise and add personality to products. Wanaka Yamasaki and Reuben Brooks align Silvesters Bags with the big milestones in life. Timeless brands meet timeless legends in Tash Chittock and Arron Smith’s campaign for Barkers. Combining imagery of the southern land with lush wool, Leanne McDonald wraps a winter sale in warmth for Merino Downunder.

Storytelling can bring meaning to merchandise and add personality to products. Wanaka Yamasaki and Reuben Brooks align Silvesters Bags with the big milestones in life. Timeless brands meet timeless legends in Tash Chittock and Arron Smith&rsquo;s campaign for Barkers. Combining imagery of the southern land with lush wool, Leanne McDonald wraps a winter sale in warmth for Merino Downunder.

Make me, make you my go-to shop

In a category often filled with facts and function, these ads stand out by building something deeper: connection. Rew Shearer uses narrative to hammer home a point-of-difference for Falknew Builders. Tracy O’Halloran and James Irwin capture hearts and smiles by recalling on everyday moments and home-cooked memories for Pridex Kitchens. Through light-hearted and relatable stories, Glenn Dwight and Dan Wood make you feel like you already know the team at Aitken Joinery. John Martin and Tash Chittock bring bold character driven storytelling in this fun, fresh, and unforgettable ad for Gateway Glass. Reuben Brooks crafts a classic ‘show don’t tell moment’, for Element Roofing. Scott Armstrong’s clever tale for Fence Gisborne soared as a Finalist for Best Creative at the NZ Radio & Podcast Awards this year for its Kiwi charm and award-worthy wordplay.

In a category often filled with facts and function, these ads stand out by building something deeper: connection. Rew Shearer uses narrative to hammer home a point-of-difference for Falknew Builders. Tracy O&rsquo;Halloran and James Irwin capture hearts and smiles by recalling on everyday moments and home-cooked memories for Pridex Kitchens. Through light-hearted and relatable stories, Glenn Dwight and Dan Wood make you feel like you already know the team at Aitken Joinery. John Martin and Tash Chittock bring bold character driven storytelling in this fun, fresh, and unforgettable ad for Gateway Glass. Reuben Brooks crafts a classic &lsquo;show don&rsquo;t tell moment&rsquo;, for Element Roofing. Scott Armstrong&rsquo;s clever tale for Fence Gisborne soared as a Finalist for Best Creative at the NZ Radio &amp; Podcast Awards this year for its Kiwi charm and award-worthy wordplay.

Narrative builds builders and trades 

Whether it’s caution or character, great car ads don’t just talk torque and features, they tell moving stories. Rew Shearer and Dan Wood bring a smile to our faces for Mark Jones Collision with their clever, charming vignettes focused on what can’t be fixed. Lucas Hogan and Dan Wood deliver two powerful and confronting road safety messages for Fulton Hogan about texting while driving and how a night out can quickly unravel. Their two stories don’t preach messages of safety, they simply make you feel. Glenn Dwight and James Irwin flip the narrative for Dunedin City Motors with cars that talk and have their own personality.

Whether it&rsquo;s caution or character, great car ads don&rsquo;t just talk torque and features, they tell moving stories. Rew Shearer and Dan Wood bring a smile to our faces for Mark Jones Collision with their clever, charming vignettes focused on what can&rsquo;t be fixed. Lucas Hogan and Dan Wood deliver two powerful and confronting road safety messages for Fulton Hogan about texting while driving and how a night out can quickly unravel. Their two stories don&rsquo;t preach messages of safety, they simply make you feel. Glenn Dwight and James Irwin flip the narrative for Dunedin City Motors with cars that talk and have their own personality.

Lets torque cars! 

Trust is everything, especially when it’s strengthened with stories. These ads for rural based businesses go beyond features and services. They ground their message in trust, community, and connection. Scott Armstrong paints a picture where knowing the backroads is just part of the promise in his work for McFall Fuel. He also reminds us that some brands don’t just serve the region, they belong to it for Silver Fern Farms. Rew Shearer and Lara Franks reintroduce Sitrex New Zealand to audiences with a generational tale of loyalty and legacy. For PGG Wrightson Rural Real Estate, Glenn Dwight and Leanne McDonald bring warmth to this slice-of-life series.

Trust is everything, especially when it&rsquo;s strengthened with stories. These ads for rural based businesses go beyond features and services. They ground their message in trust, community, and connection. Scott Armstrong paints a picture where knowing the backroads is just part of the promise in his work for McFall Fuel. He also reminds us that some brands don&rsquo;t just serve the region, they belong to it for Silver Fern Farms. Rew Shearer and Lara Franks reintroduce Sitrex New Zealand to audiences with a generational tale of loyalty and legacy. For PGG Wrightson Rural Real Estate, Glenn Dwight and Leanne McDonald bring warmth to this slice-of-life series.

Rural yarns

Audio storytelling has the power to break stigma, inspire change, and connect on a deeply human level. This short collection gathers diverse ends of government support and services, from the personal to local body council. Tracy O’Halloran and Reuben Brooks capture the raw emotion of breast cancer with gentle, caring hands for My Reflections. Liv Gillard and Tash Chittock bring the fun for Gore District Council’s charming Western-themed busker’s festival. Winning the coveted top NZ Radio Award for Best Campaign, Tracy O’Halloran and Tash Chittock work closely with the team at Wairarapa Rape & Sexual Abuse Collective to share stories of clarity, courage, and empathy.

Audio storytelling has the power to break stigma, inspire change, and connect on a deeply human level. This short collection gathers diverse ends of government support and services, from the personal to local body council. Tracy O&rsquo;Halloran and Reuben Brooks capture the raw emotion of breast cancer with gentle, caring hands for My Reflections. Liv Gillard and Tash Chittock bring the fun for Gore District Council&rsquo;s charming Western-themed busker&rsquo;s festival. Winning the coveted top NZ Radio Award for Best Campaign, Tracy O&rsquo;Halloran and Tash Chittock work closely with the team at Wairarapa Rape &amp; Sexual Abuse Collective to share stories of clarity, courage, and empathy.

Audio stories can  inform, support and inspire change

This collection of ads is all about storytelling in advertising. These are some of our favourites, created for our clients who advertise across NZMEs network of stations and platforms in Aotearoa.

This collection of ads is all about storytelling in advertising. These are some of our favourites, created for our clients who advertise across NZMEs network of stations and platforms in Aotearoa.

Once Upon A Time

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