Trust is everything, especially when it’s strengthened with stories. These ads for rural based businesses go beyond features and services. They ground their message in trust, community, and connection. Scott Armstrong paints a picture where knowing the backroads is just part of the promise in his work for McFall Fuel. He also reminds us that some brands don’t just serve the region, they belong to it for Silver Fern Farms. Rew Shearer and Lara Franks reintroduce Sitrex New Zealand to audiences with a generational tale of loyalty and legacy. For PGG Wrightson Rural Real Estate, Glenn Dwight and Leanne McDonald bring warmth to this slice-of-life series.

Trust is everything, especially when it&rsquo;s strengthened with stories. These ads for rural based businesses go beyond features and services. They ground their message in trust, community, and connection. Scott Armstrong paints a picture where knowing the backroads is just part of the promise in his work for McFall Fuel. He also reminds us that some brands don&rsquo;t just serve the region, they belong to it for Silver Fern Farms. Rew Shearer and Lara Franks reintroduce Sitrex New Zealand to audiences with a generational tale of loyalty and legacy. For PGG Wrightson Rural Real Estate, Glenn Dwight and Leanne McDonald bring warmth to this slice-of-life series.

This collection of ads is all about storytelling in advertising. These are some of our favourites, created for our clients who advertise across NZMEs network of stations and platforms in Aotearoa.

This collection of ads is all about storytelling in advertising. These are some of our favourites, created for our clients who advertise across NZMEs network of stations and platforms in Aotearoa.

Once Upon A Time

Rural yarns

In aged care, we feel more when ads evoke real heartfelt connections. It’s not the services themselves that stick, it’s the stories of emotional truths that make for powerful, lasting messages. Listen to the campaigns from Dezley Scott-Davidson and Reuben Brooks for Gulliver and Tyler and Dovida. Wanaka Yamasaki and Jack Anderson show the importance of planning a meaningful farewell for Campbell and Sons Funeral Services. Rew Shearer and Lara Franks Ranfurly Manor campaign is an example of how some of the best stories in aged care, are from the customers. These ads take us on the journeys which village residents go through by offering reassurance, connection, and care.

In aged care, we feel more when ads evoke real heartfelt connections. It&rsquo;s not the services themselves that stick, it&rsquo;s the stories of emotional truths that make for powerful, lasting messages. Listen to the campaigns from Dezley Scott-Davidson and Reuben Brooks for Gulliver and Tyler and Dovida. Wanaka Yamasaki and Jack Anderson show the importance of planning a meaningful farewell for Campbell and Sons Funeral Services. Rew Shearer and Lara Franks Ranfurly Manor campaign is an example of how some of the best stories in aged care, are from the customers. These ads take us on the journeys which village residents go through by offering reassurance, connection, and care.

 Add impact to aged care 

In the entertainment industry, audio storytelling can do more than just strategy alone. It can be an experience, build intrigue, and wonder. Lucas Hogan and Dan Wood tease the thrill of Confinement Escape Rooms by tempting audiences to step in and finish the stories themselves. This campaign won NZ’s coveted Best Campaign Effectiveness Award at the NZ Radio & Podcast Awards last year. Through an evocative tribute to the local landscape, Jack Anderson and Dan Wood bring the magic of the mountains to life for Whakapapa Holdings.

In the entertainment industry, audio storytelling can do more than just strategy alone. It can be an experience, build intrigue, and wonder. Lucas Hogan and Dan Wood tease the thrill of Confinement Escape Rooms by tempting audiences to step in and finish the stories themselves. This campaign won NZ&rsquo;s coveted Best Campaign Effectiveness Award at the NZ Radio &amp; Podcast Awards last year. Through an evocative tribute to the local landscape, Jack Anderson and Dan Wood bring the magic of the mountains to life for Whakapapa Holdings.

Entertainment is all about storytelling!

The best stories are shared over a few quiet beers, a picnic, a party, and a great night out. Audio instantly adds richness, warmth, and layers of goodness – you can taste it. Impossible to copy and forget, Dezley Scott-Davidson and Dan Wood capture the real-life story of Breadhead’s owners Brent and Kate. Glenn Dwight and Dan Wood reveal Harbour Fish from the inside out with a behind-the-scenes series. Jack Anderson and Reuben Brooks channel legendary local flavours for Mad Toms with Chuck Norris style outlaw charm. Glenn Dwight and James Irwin tell really tall tales for Altitude Brewing where great beers meet even greater stories. Glenn Dwight teams up with Will Parsonson to welcome the spirit of The Church with stories as diverse as its regulars.

The best stories are shared over a few quiet beers, a picnic, a party, and a great night out. Audio instantly adds richness, warmth, and layers of goodness &ndash; you can taste it. Impossible to copy and forget, Dezley Scott-Davidson and Dan Wood capture the real-life story of Breadhead&rsquo;s owners Brent and Kate. Glenn Dwight and Dan Wood reveal Harbour Fish from the inside out with a behind-the-scenes series. Jack Anderson and Reuben Brooks channel legendary local flavours for Mad Toms with Chuck Norris style outlaw charm. Glenn Dwight and James Irwin tell really tall tales for Altitude Brewing where great beers meet even greater stories. Glenn Dwight teams up with Will Parsonson to welcome the spirit of The Church with stories as diverse as its regulars.

Rural yarns

Once Upon A Time

In 1 playlist(s)

Once Upon A Time

Social links

Follow podcast

Recent clips