In aged care, we feel more when ads evoke real heartfelt connections. It’s not the services themselves that stick, it’s the stories of emotional truths that make for powerful, lasting messages. Listen to the campaigns from Dezley Scott-Davidson and Reuben Brooks for Gulliver and Tyler and Dovida. Wanaka Yamasaki and Jack Anderson show the importance of planning a meaningful farewell for Campbell and Sons Funeral Services. Rew Shearer and Lara Franks Ranfurly Manor campaign is an example of how some of the best stories in aged care, are from the customers. These ads take us on the journeys which village residents go through by offering reassurance, connection, and care.