In a category often filled with facts and function, these ads stand out by building something deeper: connection. Rew Shearer uses narrative to hammer home a point-of-difference for Falknew Builders. Tracy O’Halloran and James Irwin capture hearts and smiles by recalling on everyday moments and home-cooked memories for Pridex Kitchens. Through light-hearted and relatable stories, Glenn Dwight and Dan Wood make you feel like you already know the team at Aitken Joinery. John Martin and Tash Chittock bring bold character driven storytelling in this fun, fresh, and unforgettable ad for Gateway Glass. Reuben Brooks crafts a classic ‘show don’t tell moment’, for Element Roofing. Scott Armstrong’s clever tale for Fence Gisborne soared as a Finalist for Best Creative at the NZ Radio & Podcast Awards this year for its Kiwi charm and award-worthy wordplay.