Content is everywhere, yet engagement feels harder to earn.



What happens when Malaysian audiences aren’t reacting, and instead are quietly tuning out? Is this content fatigue or a sign that much of what brands put out has become repetitive and easy to ignore?


Drawing from experience across hundreds of campaigns and thousands of creators in Malaysia and the region, Shermaine Wong, Founder and CEO of Cult Creative, shares why algorithms and AI aren’t the real problem, how trust has shifted away from big brands, and what actually cuts through in 2026. A grounded conversation on judgement, intention, and why depth now matters more than volume.

Content is everywhere, yet engagement feels harder to earn.What happens when Malaysian audiences aren’t reacting, and instead are quietly tuning out? Is this content fatigue or a sign that much of what brands put out has become repetitive and easy to ignore? Drawing from experience across hundreds of campaigns and thousands of creators in Malaysia and the region, Shermaine Wong, Founder and CEO of Cult Creative, shares why algorithms and AI aren’t the real problem, how trust has shifted away from big brands, and what actually cuts through in 2026. A grounded conversation on judgement, intention, and why depth now matters more than volume.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

Marketing Mojo

Malaysia’s Content Fatigue Problem: What Still Cuts Through in 2026

Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible.



In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discovery, why traditional SEO metrics are losing relevance, and what Malaysian marketing teams must do now to remain credible, discoverable, and competitive in an AI-mediated world.



Image Credit: Shutterstock

Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible.In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of <a target="_blank" rel="noopener noreferrer nofollow" href="http://Growth.pro">Growth.pro</a>, about how AI is reshaping digital discovery, why traditional SEO metrics are losing relevance, and what Malaysian marketing teams must do now to remain credible, discoverable, and competitive in an AI-mediated world.Image Credit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shutterstock.com/image-photo/ai-search-engine-technology-concept-woman-2648929637?trackingId=859599c1-5f2b-42d7-bf8f-2d381a88f3fb&amp;listId=searchResults">Shutterstock</a>

Is SEO Dead? The AI Search Shake-Up

Rewards programmes are everywhere but are they actually building loyalty, or just training customers to wait for the next incentive? As Malaysian consumers juggle points, tiers, and perks, brands are starting to question what really keeps customers coming back.



Points still work in some contexts, but many rewards programmes quietly underperform. In this conversation, René Menezes, Leader at Kult, examines why rewards alone often fail to build connection, when experiential and tier-based models make sense, why “community” is easier to market than to meaningfully create, and what brands may need to stop doing if they want loyalty to mean more than repeat spend.

Rewards programmes are everywhere but are they actually building loyalty, or just training customers to wait for the next incentive? As Malaysian consumers juggle points, tiers, and perks, brands are starting to question what really keeps customers coming back.Points still work in some contexts, but many rewards programmes quietly underperform. In this conversation, René Menezes, Leader at Kult, examines why rewards alone often fail to build connection, when experiential and tier-based models make sense, why “community” is easier to market than to meaningfully create, and what brands may need to stop doing if they want loyalty to mean more than repeat spend.

Is Loyalty Marketing Still Working?

Festive campaigns in Malaysia aren’t just seasonal spikes — they are cultural moments spread across the year. From Hari Raya to Chinese New Year, Deepavali, year-end sales and school holidays, brands are constantly competing for attention in an already crowded market.



So when every brand is “going festive,” what actually cuts through? Is it sharper targeting, bigger discounts, better visuals or a more strategic way of planning across multiple festive moments?



In this episode, David Soo, Managing Director of PHD Malaysia, shares how brands should rethink holiday campaigns in a multicultural, always-on market like Malaysia.



We explore how to craft festive messages that feel culturally relevant, how creative can stand out during peak noise, how brands can spend smarter under tighter budgets, and why timing and measurement matter long after the campaign ends.

Festive campaigns in Malaysia aren’t just seasonal spikes — they are cultural moments spread across the year. From Hari Raya to Chinese New Year, Deepavali, year-end sales and school holidays, brands are constantly competing for attention in an already crowded market.So when every brand is “going festive,” what actually cuts through? Is it sharper targeting, bigger discounts, better visuals or a more strategic way of planning across multiple festive moments?In this episode, David Soo, Managing Director of PHD Malaysia, shares how brands should rethink holiday campaigns in a multicultural, always-on market like Malaysia.We explore how to craft festive messages that feel culturally relevant, how creative can stand out during peak noise, how brands can spend smarter under tighter budgets, and why timing and measurement matter long after the campaign ends.

Malaysia’s Content Fatigue Problem: What Still Cuts Through in 2026

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