Is SEO Dead? The AI Search Shake-Up

Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible. In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discov…

Is Loyalty Marketing Still Working?

Rewards programmes are everywhere but are they actually building loyalty, or just training customers to wait for the next incentive? As Malaysian consumers juggle points, tiers, and perks, brands are starting to question what really keeps customers coming back. Points still work in some contexts…

What Makes Festive Campaigns Work

Festive campaigns in Malaysia aren’t just seasonal spikes — they are cultural moments spread across the year. From Hari Raya to Chinese New Year, Deepavali, year-end sales and school holidays, brands are constantly competing for attention in an already crowded market. So when every brand is “goi…

Malaysia’s Content Fatigue Problem: What Still Cuts Through in 2026

Content is everywhere, yet engagement feels harder to earn. What happens when Malaysian audiences aren’t reacting, and instead are quietly tuning out? Is this content fatigue or a sign that much of what brands put out has become repetitive and easy to ignore? Drawing from experience across hun…

Date on TikTok, Marry on Instagram? Brand Discovery in 2026

Search isn’t dead, it’s just different. In 2026, the traditional marketing funnel has collapsed into a single "infinite loop." According to Vase.ai’s latest report on Media Consumption Behaviors Across Generations, Malaysians now want to be entertained, educated, and sold to, all within the same fe…

From TikTok to ChatGPT: How Algos & AI Are Rewiring Discovery

Global internet users have hit 6 billion, and in Malaysia, penetration is at 98%. But the real story isn't connectivity, it's how we find information. The "entry point" to the internet has shifted: TikTok is now the first layer of discovery, while ChatGPT serves as an "answer engine," creating a "n…

The Business of Shoppertainment

Shopping today is no longer just about price, speed, or convenience. It's about experience. As entertainment, commerce, and culture converge, platforms like TikTok Shop are reshaping how consumers discover, trust, and buy from brands. We speak with Abby Ling, Managing Director of Southeast Asia …

Can You Feel That Ad? The Rise of Vibe Marketing

In a world where every click, swipe, and scroll is tracked, marketers know exactly who they’re talking to, but not always how to make them feel. In this episode, Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and ta…

Root Beer, Retro Vibes & Revival

A&W is one of Malaysia’s most recognisable heritage brands — from the frosty mug root beer to the iconic drive-ins that shaped generations of memories. What happens when a brand from your parents’ dating days suddenly becomes cool again on TikTok? Staying relevant isn’t guaranteed. As consumer t…

Post Pandemic Brands: Why Consumers Expect Activism, Not Advertising

One of the biggest shifts since the pandemic has been in what people expect from brands. It is no longer enough to run clever campaigns. Today’s consumers want companies to stand for something, contribute to something, or challenge something. They want activism, not advertising. We’ve seen it globa…