AI Is Eating Search: The New Rules Of Visibility

Is your brand still visible if no one clicks anymore? As AI reshapes how people discover information, Jonathan James of Similarweb APAC joins us to unpack the shift from search to answers, and why traditional SEO may no longer be enough. We explore how brands risk disappearing from AI-generated dec…

Forget Virality: TikTok Is The New Search Bar

Is your marketing strategy optimised for an old TikTok behaviour? As two-thirds of Gen Z abandon traditional search engines for TikTok, brands relying on "viral lottery" tactics are facing a structural relevance crisis. Dulya Wijeratne of Cult Creative joins the show to reveal why the era of the "c…

When Does Marketing Become Greenwashing?

As ESG expectations rise, brands face growing pressure to prove sustainability beyond messaging. Where does responsible marketing end and greenwashing begin? Margie Ong, CEO of Thoughts In Gear, joins us to unpack the shift from CSR to ESG, and why sustainability is becoming a core part of brand st…

Don’t Be a Lazy AI Marketer

AI is rapidly becoming part of a marketer’s toolkit. But beyond the hype, the real question is whether AI is actually improving marketing outcomes or simply making it easier to produce more content, faster. Prashant Kumar, Founder of Entermind, argues that the real value of AI isn’t just about tool…

Has PR Earned Its Seat At The Table?

PR teams are being asked to prove ROI, yet many are still measured on placements and reach. Is the industry under-resourced… or under-justified? Meltwater’s State of PR Report 2026 reveals a widening gap between rising expectations and flat budgets, with many leaders still unclear about what PR …

Building Marketing Plans For Tougher Conditions

When revenue growth slows and expectations stay high, how should SMEs rethink their marketing plans for 2026? Nizwani Shahar, CEO of Havas Malaysia, outlines practical frameworks for allocating limited budgets, balancing brand and performance, protecting margins, and making disciplined decisions …

Is SEO Dead? The AI Search Shake-Up

Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible. In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discov…

Is Loyalty Marketing Still Working?

Rewards programmes are everywhere but are they actually building loyalty, or just training customers to wait for the next incentive? As Malaysian consumers juggle points, tiers, and perks, brands are starting to question what really keeps customers coming back. Points still work in some contexts…

What Makes Festive Campaigns Work

Festive campaigns in Malaysia aren’t just seasonal spikes — they are cultural moments spread across the year. From Hari Raya to Chinese New Year, Deepavali, year-end sales and school holidays, brands are constantly competing for attention in an already crowded market. So when every brand is “goi…

Malaysia’s Content Fatigue Problem: What Still Cuts Through in 2026

Content is everywhere, yet engagement feels harder to earn. What happens when Malaysian audiences aren’t reacting, and instead are quietly tuning out? Is this content fatigue or a sign that much of what brands put out has become repetitive and easy to ignore? Drawing from experience across hun…