Marketing Mojo
Marketing Mojo
Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!Social links:
Date on TikTok, Marry on Instagram? Brand Discovery in 2026
Search isn’t dead, it’s just different. In 2026, the traditional marketing funnel has collapsed into a single "infinite loop." According to Vase.ai’s latest report on Media Consumption Behaviors Across Generations, Malaysians now want to be entertained, educated, and sold to, all within the same fe…
35:22Clean
From TikTok to ChatGPT: How Algos & AI Are Rewiring Discovery
Global internet users have hit 6 billion, and in Malaysia, penetration is at 98%. But the real story isn't connectivity, it's how we find information. The "entry point" to the internet has shifted: TikTok is now the first layer of discovery, while ChatGPT serves as an "answer engine," creating a "n…
41:24Clean
The Business of Shoppertainment
Shopping today is no longer just about price, speed, or convenience. It's about experience. As entertainment, commerce, and culture converge, platforms like TikTok Shop are reshaping how consumers discover, trust, and buy from brands. We speak with Abby Ling, Managing Director of Southeast Asia …
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Can You Feel That Ad? The Rise of Vibe Marketing
In a world where every click, swipe, and scroll is tracked, marketers know exactly who they’re talking to, but not always how to make them feel. In this episode, Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and ta…
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Root Beer, Retro Vibes & Revival
A&W is one of Malaysia’s most recognisable heritage brands — from the frosty mug root beer to the iconic drive-ins that shaped generations of memories. What happens when a brand from your parents’ dating days suddenly becomes cool again on TikTok? Staying relevant isn’t guaranteed. As consumer t…
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Post Pandemic Brands: Why Consumers Expect Activism, Not Advertising
One of the biggest shifts since the pandemic has been in what people expect from brands. It is no longer enough to run clever campaigns. Today’s consumers want companies to stand for something, contribute to something, or challenge something. They want activism, not advertising. We’ve seen it globa…
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Entertainment vs. Advertising: Can They Truly Coexist?
As the lines between entertainment and advertising blur, how can brands and artists collaborate authentically? We're joined by a man who has lived in both worlds: Sasidharan Chandran, also known as Malaysian music pioneer Sasi The Don. Now the founder of his own brand storytelling company, Sasi …
31:06Clean
Storytelling vs AI: Who Wins the Battle for Attention?
AI has made content creation instant, but it can’t make audiences care. Dulya Wijeratne, Key Accounts Lead at Cult Creative, explains why smart storytelling, not smart prompts, is the key to cutting through the noise in today’s attention economy. She shares how brands can combine AI’s efficie…
38:11Clean
Beyond the Bib: The Business of Sports Marketing
There was a time when marathons were for the serious enthusiasts, and fun runs were community events — a way to get people moving, raise funds, or build brand goodwill. Today, you can find several runs happening on the same Sunday morning, sometimes at the same location with different starting p…
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Credibility Costs. Hype Is Cheap.
We speak with Brandon Lee, Co-Founder of Pandan Social, about why trust has become the most valuable, and most volatile, asset in modern marketing. In a time where a high-profile institution was called into question for fast-tracking its way to glory, we explore what happens when audiences demand…
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