Marketing Mojo
Marketing Mojo
Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!Social links:
Siti Khadijah on What Makes Client–Agency Partnerships Work
Why do great looking marketing strategies fail? Because the client-consultant relationship didn't work. Mohammad Munzir Aminuddin, Group CEO of Siti Khadijah, and Long Yun Siang, Managing Partner of Roar Point, join us to unpack the client–consultant relationship. From a growth plateau to d…
32:38Clean
Cautious Consumers and The New Rules of Value
Are Malaysian consumers really cutting back, or just spending differently? As subsidy shifts and cost pressures reshape behaviour, brands risk misreading what “value” now means. Cynthia Su and Ang Swee Teng from Numerator Malaysia break down what’s actually driving sentiment on the ground. From shi…
31:33Clean
RM150K Saved: Why Timothy Tiah Killed His Ad Agency
Digital marketing is breaking, at least according to Timothy Tiah’s experience with rising costs and dwindling returns. Faced with an attention problem rather than a conversion problem, Timothy pivoted from buying attention to building it through a raw, low-production personal branding strategy tha…
39:44Clean
Why Playing Safe Is Riskier for Brands Today
Bold marketing grabs attention but how do you turn that into actual sales? In a fragmented attention economy, where consumers are constantly switching between platforms and messages, standing out is harder than ever. Amy Gan, Vice President of Marketing at Etika Group, shares how bold, unconventio…
22:23Clean
AI Is Eating Search: The New Rules Of Visibility
Is your brand still visible if no one clicks anymore? As AI reshapes how people discover information, Jonathan James of Similarweb APAC joins us to unpack the shift from search to answers, and why traditional SEO may no longer be enough. We explore how brands risk disappearing from AI-generated dec…
27:20Clean
Forget Virality: TikTok Is The New Search Bar
Is your marketing strategy optimised for an old TikTok behaviour? As two-thirds of Gen Z abandon traditional search engines for TikTok, brands relying on "viral lottery" tactics are facing a structural relevance crisis. Dulya Wijeratne of Cult Creative joins the show to reveal why the era of the "c…
36:05Clean
When Does Marketing Become Greenwashing?
As ESG expectations rise, brands face growing pressure to prove sustainability beyond messaging. Where does responsible marketing end and greenwashing begin? Margie Ong, CEO of Thoughts In Gear, joins us to unpack the shift from CSR to ESG, and why sustainability is becoming a core part of brand st…
32:16Clean
Don’t Be a Lazy AI Marketer
AI is rapidly becoming part of a marketer’s toolkit. But beyond the hype, the real question is whether AI is actually improving marketing outcomes or simply making it easier to produce more content, faster. Prashant Kumar, Founder of Entermind, argues that the real value of AI isn’t just about tool…
37:31Clean
Has PR Earned Its Seat At The Table?
PR teams are being asked to prove ROI, yet many are still measured on placements and reach. Is the industry under-resourced… or under-justified? Meltwater’s State of PR Report 2026 reveals a widening gap between rising expectations and flat budgets, with many leaders still unclear about what PR …
31:57Clean
Building Marketing Plans For Tougher Conditions
When revenue growth slows and expectations stay high, how should SMEs rethink their marketing plans for 2026? Nizwani Shahar, CEO of Havas Malaysia, outlines practical frameworks for allocating limited budgets, balancing brand and performance, protecting margins, and making disciplined decisions …
30:59Clean