Marketing Mojo
Marketing Mojo
Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!Social links:
Has PR Earned Its Seat At The Table?
PR teams are being asked to prove ROI, yet many are still measured on placements and reach. Is the industry under-resourced… or under-justified? Meltwater’s State of PR Report 2026 reveals a widening gap between rising expectations and flat budgets, with many leaders still unclear about what PR …
31:57Clean
Building Marketing Plans For Tougher Conditions
When revenue growth slows and expectations stay high, how should SMEs rethink their marketing plans for 2026? Nizwani Shahar, CEO of Havas Malaysia, outlines practical frameworks for allocating limited budgets, balancing brand and performance, protecting margins, and making disciplined decisions …
30:59Clean
Is SEO Dead? The AI Search Shake-Up
Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible. In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discov…
33:24Clean
Is Loyalty Marketing Still Working?
Rewards programmes are everywhere but are they actually building loyalty, or just training customers to wait for the next incentive? As Malaysian consumers juggle points, tiers, and perks, brands are starting to question what really keeps customers coming back. Points still work in some contexts…
29:13Clean
What Makes Festive Campaigns Work
Festive campaigns in Malaysia aren’t just seasonal spikes — they are cultural moments spread across the year. From Hari Raya to Chinese New Year, Deepavali, year-end sales and school holidays, brands are constantly competing for attention in an already crowded market. So when every brand is “goi…
35:58Clean
Malaysia’s Content Fatigue Problem: What Still Cuts Through in 2026
Content is everywhere, yet engagement feels harder to earn. What happens when Malaysian audiences aren’t reacting, and instead are quietly tuning out? Is this content fatigue or a sign that much of what brands put out has become repetitive and easy to ignore? Drawing from experience across hun…
29:22Clean
Date on TikTok, Marry on Instagram? Brand Discovery in 2026
Search isn’t dead, it’s just different. In 2026, the traditional marketing funnel has collapsed into a single "infinite loop." According to Vase.ai’s latest report on Media Consumption Behaviors Across Generations, Malaysians now want to be entertained, educated, and sold to, all within the same fe…
35:22Clean
From TikTok to ChatGPT: How Algos & AI Are Rewiring Discovery
Global internet users have hit 6 billion, and in Malaysia, penetration is at 98%. But the real story isn't connectivity, it's how we find information. The "entry point" to the internet has shifted: TikTok is now the first layer of discovery, while ChatGPT serves as an "answer engine," creating a "n…
41:24Clean
The Business of Shoppertainment
Shopping today is no longer just about price, speed, or convenience. It's about experience. As entertainment, commerce, and culture converge, platforms like TikTok Shop are reshaping how consumers discover, trust, and buy from brands. We speak with Abby Ling, Managing Director of Southeast Asia …
22:38Clean
Can You Feel That Ad? The Rise of Vibe Marketing
In a world where every click, swipe, and scroll is tracked, marketers know exactly who they’re talking to, but not always how to make them feel. In this episode, Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and ta…
32:06Clean