Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible.

In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discovery, why traditional SEO metrics are losing relevance, and what Malaysian marketing teams must do now to remain credible, discoverable, and competitive in an AI-mediated world.

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