Biggest frustrations with comms people

Relationships between journos and businesses 

Positive interactions with comms people

Why you should talk to media

How journos find a lead

Digging deeper in a story

Good spokespeople

Crisis comms myths

Ongoing stories

Emotional stories

Advice for comms people

Sarah's takeaways

You don’t ever want to find yourself in a crisis, but the reality is, you just might.

In this episode, I sit down with investigative journalist and seasoned broadcaster Tara Cassidy to understand how a crisis unfolds from the newsroom.

Together, we unpack what frustrates journalists most when organisations go silent, miss deadlines or try to manage the story, and what helps in those critical first hours when everyone is under pressure.

From verification and deadlines to empathy and accountability, this is a candid look at how crises are questioned, challenged and reported on in real time.

This is the podcast you break in case of emergency.

****

Connect with Tara:
LinkedIn: Tara Cassidy | LinkedIn
ABC News: Tara Cassidy - ABC News

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

****

You don&rsquo;t ever want to find yourself in a crisis, but the reality is, you just might.
In this episode, I sit down with investigative journalist and seasoned broadcaster <a href="https://www.abc.net.au/news/tara-cassidy/9743006">Tara Cassidy</a> to understand how a crisis unfolds from the newsroom.
Together, we unpack what frustrates journalists most when organisations go silent, miss deadlines or try to manage the story, and what helps in those critical first hours when everyone is under pressure.
From verification and deadlines to empathy and accountability, this is a candid look at how crises are questioned, challenged and reported on in real time.
This is the podcast you break in case of emergency.
****
Connect with Tara: LinkedIn: <a href="https://www.linkedin.com/in/tara-k-cassidy/">Tara Cassidy | LinkedIn</a> ABC News:&nbsp;<a href="https://www.abc.net.au/news/tara-cassidy/9743006">Tara Cassidy - ABC News</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>
****

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath. 

As the crisis communications environment becomes more complex by the day, Bespoken Agency managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve. 

Season one episodes drop fortnightly.

Learn more at www.bespokenagency.com.au. You can also connect with Sarah on LinkedIn.

Produced by East Coast Studio.

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath.&nbsp;
As the crisis communications environment becomes more complex by the day, <a href="https://bespokenagency.com.au/">Bespoken Agency</a> managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve.&nbsp;
Season one episodes drop fortnightly.
Learn more at <a href="https://www.bespokenagency.com.au">www.bespokenagency.com.au</a>. You can also connect with Sarah on <a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>.
Produced by <a href="https://eastcoaststudio.com.au/">East Coast Studio</a>.

Crisis Point

From the other side of the lens: the viewpoint of the journalist covering a crisis

Crisis comms across sectors

Crisis as a pie chart

Crisis planning as BAU

Learnings from high-profile crises

Nailing the response

Credible vs performative apologies

Managing egos and emotions

When the response is bigger

Radical Candor in a crisis

Reputation after a crisis

Myth busting

It’s best you don’t build the ship, as it’s already sailing.

Crisis communications preparation, planning and training is what you do long before the trouble hits.

In this episode, I chat with Sally Branson, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on.

We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time.

We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat.

This is the podcast you break in case of emergency.

***

Connect with Sally:

LinkedIn: Sally Branson, FARLF | LinkedIn
Website: www.sallybransonconsulting.com

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

It&rsquo;s best you don&rsquo;t build the ship, as it&rsquo;s already sailing.
Crisis communications preparation, planning and training is what you do long before the trouble hits.
In this episode, I chat with <a href="https://www.sallybransonconsulting.com/">Sally Branson</a>, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on.
We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time.
We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat.
This is the podcast you break in case of emergency.
***
Connect with Sally:
LinkedIn: <a href="https://www.linkedin.com/in/sallybransoncrisisprreputation/">Sally Branson, FARLF | LinkedIn</a> Website: <a href="https://www.sallybransonconsulting.com/">www.sallybransonconsulting.com</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>

When the response becomes bigger than the crisis

Break in case of an emergency 

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handle risks and the potential aftermath. 

As the crisis communications environment becomes more complex by the day, Bespoken Agency managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve. 

Season one episodes drop fortnightly.

Learn more at bespokenagency.com.au. You can also connect with Sarah on LinkedIn.

Break in case of an emergency&nbsp;
A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handle risks and the potential aftermath.&nbsp;
As the crisis communications environment becomes more complex by the day, Bespoken Agency managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve.&nbsp;
Season one episodes drop fortnightly.
Learn more at <a href="https://bespokenagency.com.au">bespokenagency.com.au</a>. You can also connect with Sarah on <a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>.

From the other side of the lens: the viewpoint of the journalist covering a crisis

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Crisis Point

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