Overcorrecting - or speaking to your audience where you want them to be, instead of where they actually are - are two of the most common mistakes organisations make in a crisis.

In this episode, I’m joined by Caroline Voaden, founder of Story and creator of the Amber Audit, who shares practical ways to sidestep these traps, and what communications professionals should be watching for before things escalate.

We unpack what it takes to prepare for and manage a crisis in a social-first world: why issues flare online, why teams still lean too heavily on traditional media, and what leaders need to understand about platforms like Reddit.

Caroline also makes the case that you can’t manage what you’re not monitoring. If you don’t know where the fire is burning, you’ll lose precious time responding in the wrong place, to the wrong people.

This is the podcast you break in case of emergency.

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Connect with Caroline:

LinkedIn: Caroline Voaden | LinkedIn
Website: www.storycopywriting.co.
TikTok: @carolinevoaden.comms

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

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