The connected brand

Where leaders should start 

The pros and cons of social media

Building a personal brand on social media  

Where to address a crisis 

Building authority during a crisis 

What repair looks like 

Trevor's advice

Sarah's takeaways

In this episode, I sit down with Trevor Young, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.

We look at why the strongest asset you have isn’t just your response - it’s your connected brand - and why leaders who show up early are better positioned when things go wrong.

If you’ve ever thought building a personal brand is a ‘nice to have’, this episode will challenge you.

This is the podcast you break in case of emergency.

***

Connect with Trevor:

LinkedIn: Trevor Young | LinkedIn
Website: www.trevoryoung.me
Blog: www.prwarrior.com
Newsletter: Earn the Right | Trevor Young | Substack

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

***

In this episode, I sit down with <a href="http://www.trevoryoung.me">Trevor Young</a>, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.
We look at why the strongest asset you have isn&rsquo;t just your response - it&rsquo;s your connected brand - and why leaders who show up early are better positioned when things go wrong.
If you&rsquo;ve ever thought building a personal brand is a &lsquo;nice to have&rsquo;, this episode will challenge you.
This is the podcast you break in case of emergency.
***
Connect with Trevor:
LinkedIn: <a href="https://www.linkedin.com/in/trevoryoung/">Trevor Young | LinkedIn</a> Website: <a href="https://trevoryoung.me/">www.trevoryoung.me</a> Blog: <a href="https://www.prwarrior.com/">www.prwarrior.com</a> Newsletter: <a href="https://earntheright.substack.com/">Earn the Right | Trevor Young | Substack</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a> ***

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath. 

As the crisis communications environment becomes more complex by the day, Bespoken Agency managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve. 

Season one episodes drop fortnightly.

Learn more at www.bespokenagency.com.au. You can also connect with Sarah on LinkedIn.

Produced by East Coast Studio.

A crisis can be a make-or-break moment for an organisation and its leaders, underscoring the need for proactive communications planning and a strategic approach to handling risks and the potential aftermath.&nbsp;
As the crisis communications environment becomes more complex by the day, <a href="https://bespokenagency.com.au/">Bespoken Agency</a> managing director and seasoned crisis communications expert Sarah Morgan chats with thought leaders from around the globe to help practitioners refine their playbooks, while exploring the human side of crises, how decisions are made under pressure, how to protect the future reputation of an organisation and the changes taking place as the field continues to evolve.&nbsp;
Season one episodes drop fortnightly.
Learn more at <a href="https://www.bespokenagency.com.au">www.bespokenagency.com.au</a>. You can also connect with Sarah on <a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>.
Produced by <a href="https://eastcoaststudio.com.au/">East Coast Studio</a>.

Crisis Point

Why the work you do before a crisis matters most

Insights into the Manchester attack 

Challenges and learnings from the crisis 

The stakeholder matrix

The power of a debrief 

The grab bag 

Trauma-informed communications 

Moving forward after the crisis 

The leaders and spokespeople

In this episode, I’m joined by Amanda Coleman, one of the UK’s most respected crisis communications leaders and the former Head of Corporate Communications for Greater Manchester Police.

Amanda shares what it was like managing communications through the Manchester Arena attack in 2017, from the first call through to the long tail of recovery, and the lessons that stay with her nearly a decade on.

We explore trauma-informed communication, the pressure leaders face in the moment, and what really matters when everything is moving fast and under scrutiny.

This is the podcast you break in case of emergency.

***

Connect with Amanda:

LinkedIn: Amanda Coleman | LinkedIn
Website: www.amandacolemancomms.co.uk

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

***

In this episode, I&rsquo;m joined by <a href="https://amandacolemancomms.co.uk/">Amanda Coleman</a>, one of the UK&rsquo;s most respected crisis communications leaders and the former Head of Corporate Communications for Greater Manchester Police.
Amanda shares what it was like managing communications through the Manchester Arena attack in 2017, from the first call through to the long tail of recovery, and the lessons that stay with her nearly a decade on.
We explore trauma-informed communication, the pressure leaders face in the moment, and what really matters when everything is moving fast and under scrutiny.
This is the podcast you break in case of emergency.
***
Connect with Amanda:
LinkedIn: <a href="https://www.linkedin.com/in/amanda-coleman-chart-pr/">Amanda Coleman | LinkedIn</a> Website: <a href="https://amandacolemancomms.co.uk/">www.amandacolemancomms.co.uk</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a> ***

What happens when crisis comms stops being human

Biggest frustrations with comms people

Relationships between journos and businesses 

Positive interactions with comms people

Why you should talk to media

How journos find a lead

Digging deeper in a story

Good spokespeople

Crisis comms myths

Ongoing stories

Emotional stories

Advice for comms people

You don’t ever want to find yourself in a crisis, but the reality is, you just might.

In this episode, I sit down with investigative journalist and seasoned broadcaster Tara Cassidy to understand how a crisis unfolds from the newsroom.

Together, we unpack what frustrates journalists most when organisations go silent, miss deadlines or try to manage the story, and what helps in those critical first hours when everyone is under pressure.

From verification and deadlines to empathy and accountability, this is a candid look at how crises are questioned, challenged and reported on in real time.

This is the podcast you break in case of emergency.

****

Connect with Tara:
LinkedIn: Tara Cassidy | LinkedIn
ABC News: Tara Cassidy - ABC News

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

****

You don&rsquo;t ever want to find yourself in a crisis, but the reality is, you just might.
In this episode, I sit down with investigative journalist and seasoned broadcaster <a href="https://www.abc.net.au/news/tara-cassidy/9743006">Tara Cassidy</a> to understand how a crisis unfolds from the newsroom.
Together, we unpack what frustrates journalists most when organisations go silent, miss deadlines or try to manage the story, and what helps in those critical first hours when everyone is under pressure.
From verification and deadlines to empathy and accountability, this is a candid look at how crises are questioned, challenged and reported on in real time.
This is the podcast you break in case of emergency.
****
Connect with Tara: LinkedIn: <a href="https://www.linkedin.com/in/tara-k-cassidy/">Tara Cassidy | LinkedIn</a> ABC News:&nbsp;<a href="https://www.abc.net.au/news/tara-cassidy/9743006">Tara Cassidy - ABC News</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>
****

From the other side of the lens: the viewpoint of the journalist covering a crisis

Crisis comms across sectors

Crisis as a pie chart

Crisis planning as BAU

Learnings from high-profile crises

Nailing the response

Credible vs performative apologies

Managing egos and emotions

When the response is bigger

Radical Candor in a crisis

Reputation after a crisis

Myth busting

It’s best you don’t build the ship, as it’s already sailing.

Crisis communications preparation, planning and training is what you do long before the trouble hits.

In this episode, I chat with Sally Branson, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on.

We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time.

We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat.

This is the podcast you break in case of emergency.

***

Connect with Sally:

LinkedIn: Sally Branson, FARLF | LinkedIn
Website: www.sallybransonconsulting.com

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

It&rsquo;s best you don&rsquo;t build the ship, as it&rsquo;s already sailing.
Crisis communications preparation, planning and training is what you do long before the trouble hits.
In this episode, I chat with <a href="https://www.sallybransonconsulting.com/">Sally Branson</a>, founder of The Sally Branson Consultancy Group, crisis communications specialist, author and keynote speaker, to talk about how to be prepared and what leadership really looks like when the pressure is on.
We unpack why some organisations manage a crisis well, while others unintentionally make it worse, including what high‑profile examples and case studies reveal about how responses play out in real time.
We also break down the practical side and look at why stakeholder mapping matters, and why some apologies land while others fall flat.
This is the podcast you break in case of emergency.
***
Connect with Sally:
LinkedIn: <a href="https://www.linkedin.com/in/sallybransoncrisisprreputation/">Sally Branson, FARLF | LinkedIn</a> Website: <a href="https://www.sallybransonconsulting.com/">www.sallybransonconsulting.com</a>
Get in touch with Sarah: Learn more at <a href="http://www.bespokenagency.com.au">www.bespokenagency.com.au</a> You can also reach out on&nbsp;<a href="https://www.linkedin.com/in/sarahmorgancommunications/">LinkedIn</a>

When the response becomes bigger than the crisis

Why the work you do before a crisis matters most

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