A Breakdown of Meta's Advantage Plus Suite

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Pl…

Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic convers…

Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR…

From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet

In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development…

Keys to a Successful Start-Up Brand with Rebecca Dickson from Hatch

In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable in…

Creative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St Argo

In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in…

Safeguarding your brand through Intellectual Property Know-how with Lisa Win from Win Trade Marks

Let's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategic insights to safeguard your brand. Uncover the lesser-…

Exploring Ambassador Programs and Influencer Strategies with Michelle Tweddle from Touché

Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from…

Avoiding Burnout and Building Profitable Relationships with Business Strategist, Annelise Worn

Welcome to another episode of the Bright Minds of E-Commerce podcast. Today, we’re joined by the brilliant Annelise Worn, a Business Strategist with a wealth of experience in navigating the e-commerce landscape. Get ready for a conversation packed with valuable tips on collaborations, visibility, m…

From 10k in 10 Minutes to 150 Stockists within 2 Years with Victoria Scuteri from Destino the Label

In this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand's profound narrative and product, achieving a successful brand launch, navigating grief, moving into whole…