Chapter

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness.

And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.



In today's episode,  you'll learn:
Creation of Only the Sweet Stuff
Key metrics for eCommerce success
Navigating TikTok for business
The importance of community building
Daily habits for business success
Special offer for listeners.



Links from the show:
Bright Red Marketing Episode 61
Only the Sweet Stuff Website, Instagram, Facebook,  and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness.
And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.
 
In today's episode,  you'll learn:
<ul>
<li>Creation of Only the Sweet Stuff</li>
<li>Key metrics for eCommerce success</li>
<li>Navigating TikTok for business</li>
<li>The importance of community building</li>
<li>Daily habits for business success</li>
<li>Special offer for listeners.</li>
</ul>
 
Links from the show:
<ul>
<li><a href="http://www.brightredmarketing.com.au/episode61">Bright Red Marketing Episode 61</a></li>
<li><a href="https://onlythesweetstuff.com.au/">Only the Sweet Stuff Website</a>, <a href="https://www.instagram.com/onlythesweetstuff.com.au/">Instagram</a>, <a href="https://www.facebook.com/OnlytheSweetStuff">Facebook</a>,  and <a href="https://www.tiktok.com/@onlythesweetstuff">TikTok</a></li>
<li>Podcast Recommendation: <a href="https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=de98c6eb7a5d48e9">The Diary of a CEO by Steven Bartlett</a></li>
</ul>

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Bright Minds of eCommerce Podcast

Bright Minds of eCommerce

Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.



In today's episode, you'll learn:
Importance of consistency in branding
Achieving professional quality with lighting
Repurposing content for maximum impact
Drawing inspiration from Art for unique content
Emerging trends in photography and videography
Diversifying content for eCommerce success



Links from the show:
Bright Red Marketing Episode 63
Building Beauty Brands Podcast
Collabarts Website, Instagram, Facebook, and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett
Book Recommendation: Unreasonable Hospitality by Will Gidara
Special Offer: 10% off all services

In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.
 
In today's episode, you'll learn:
<ul>
<li>Importance of consistency in branding</li>
<li>Achieving professional quality with lighting</li>
<li>Repurposing content for maximum impact</li>
<li>Drawing inspiration from Art for unique content</li>
<li>Emerging trends in photography and videography</li>
<li>Diversifying content for eCommerce success</li>
</ul>
 
Links from the show:
<ul>
<li><a href="https://brightredmarketing.com.au/episode63">Bright Red Marketing Episode 63</a></li>
<li><a href="https://www.collabarts.com.au/podcast">Building Beauty Brands Podcast</a></li>
<li><a href="https://www.collabarts.com.au/">Collabarts Website</a>, <a href="https://www.instagram.com/collabartsvideo/">Instagram</a>, <a href="https://www.facebook.com/collabartsvideo">Facebook</a>, and <a href="https://www.tiktok.com/@collabartsvideo">TikTok</a></li>
<li>Podcast Recommendation: <a href="https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX?si=de98c6eb7a5d48e9">The Diary of a CEO by Steven Bartlett</a></li>
<li>Book Recommendation: <a href="https://www.amazon.com.au/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573">Unreasonable Hospitality by Will Gidara</a></li>
<li>Special Offer: 10% off all services</li>
</ul>

Maximising your eComm photography with Catherine Abe from CollabArts

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. 



In today's episode,  you'll learn:
The different elements of the Advantage Plus suite:

The Advantage Plus Shopping
Advantage Campaign Budget
Advantage Plus Audiences
Advantage Plus Placements
Advantage Plus Creative
The pros and Cons of each of these
The future of Advantage Plus Suite



Links from the show:
Bright Red Marketing Episode 62
Book a free strategy session

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. 
 
In today's episode,  you'll learn:
<ul>
<li>The different elements of the Advantage Plus suite:
<ul>
<li>The Advantage Plus Shopping</li>
<li>Advantage Campaign Budget</li>
<li>Advantage Plus Audiences</li>
<li>Advantage Plus Placements</li>
<li>Advantage Plus Creative</li>
</ul>
</li>
<li>The pros and Cons of each of these</li>
<li>The future of Advantage Plus Suite</li>
</ul>
 
Links from the show:
<ul>
<li><a href="http://www.brightredmarketing.com.au/episode60">Bright Red Marketing Episode 62</a></li>
<li><a href="https://brightredmarketing.com.au/free-strategy-session/">Book a free strategy session</a> </li>
</ul>

A Breakdown of Meta's Advantage Plus Suite

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.



In today's episode,  you'll learn:
The role of PR in eCommerce
Strategies for effective PR
Differentiating between PR and marketing 
Handling PR challenges
The importance of crisis management 
Tracking PR success
The value of PR.



Links from the show:
Bright Red Marketing Episode 60
Eden Communications Website, Instagram, and TikTok
Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
Podcast Recommendation: Not Too Cool 4 School by Dylan Howard

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.
 
In today's episode,  you'll learn:
<ul>
<li>The role of PR in eCommerce</li>
<li>Strategies for effective PR</li>
<li>Differentiating between PR and marketing </li>
<li>Handling PR challenges</li>
<li>The importance of crisis management </li>
<li>Tracking PR success</li>
<li>The value of PR.</li>
</ul>
 
Links from the show:
<ul>
<li><a href="http://www.brightredmarketing.com.au/episode60">Bright Red Marketing Episode 60</a></li>
<li><a href="https://edencommunications.com.au/">Eden Communications Website</a>, <a href="https://www.instagram.com/eden.communications/">Instagram</a><a href="https://www.instagram.com/hatch_australia/">,</a> and <a href="https://www.tiktok.com/@eden.communications">TikTok</a></li>
<li>Book Recommendation: <a href="https://www.amazon.com.au/Didnt-Anybody-Tell-This-Before/dp/1733790322">Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale</a></li>
<li>Podcast Recommendation: <a href="https://open.spotify.com/show/5JViyYbfQPbsuo0nWJptKY">Not Too Cool 4 School by Dylan Howard</a></li>
</ul>

Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

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