In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game.

In today's episode,  you'll learn how to:

• Develop a strong brand identity and understand your target market effectively before proceeding with product development.
• Stand out in the market by having a unique point of view and focusing on solving specific problems for your customers.
• Utilize mentorship and expert advice to navigate the challenges of sourcing products and other aspects of starting a business.
• Take actionable steps towards entrepreneurship while being mindful of the risks involved and the necessary investments of time and money.
• Strike a balance between digital marketing efforts and building human connections with your audience to create authentic relationships and enhance your brand's visibility.

Links from the show:

• Bright Red Marketing Episode 58
• Hatch's Website, Instagram, and Facebook Page
• Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki
• Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media

• Bright Red Marketing Episode 58
• Hatch's Website, Instagram, and Facebook Page
• Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki
• Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media