In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion.

In today's episode,  you'll learn:

• Identify Market Trends: Recognising shifts in consumer behaviour and market demands is crucial for business success.
• Transitioning to Entrepreneurship: Starting a business requires humility, perseverance, and adaptability, especially when transitioning from corporate roles.
• Innovation in Product Development: Prioritize science-backed ingredients and innovative formulations to create effective products that address market needs.
• Adapting Marketing Strategies: Utilize both organic and paid marketing channels, adapting strategies to resonate with the target audience.
• Sustainable Practices: Incorporating sustainable practices, such as eco-friendly packaging, not only aligns with consumer values but also fosters brand loyalty.
• Patience in Product Development: Patience and perseverance are essential in overcoming challenges during product development, ensuring the final product meets quality standards.

Links from the show:

• Bright Red Marketing Episode 59
• Leadr Pet Website, Instagram, and TikTok
• Book Recommendation: The Hard Thing About Hard Things by Ben Horowitz
• Podcast Recommendations: How I Built This with Guy Raz and On Purpose with Jay Shetty
• UGC Platform Recommendation: Tolstoy
• Special Discount Code: Leadr20