'They've come out swinging'; Gloves are off in Aussie marketing warfare

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch:  Vodafone Data Protection Commission Ireland …

'Stop jumping at shadows': Why Nike was wrong to apologise

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon.  We watch: VW  British Airways  Tesco Vintage Vauxhall

Vodafone & Telstra in a 'coverage war'

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'.  We watch: 'I'd like to buy the world a Coke' from Coca …

'Nothing good about it'; Government fuel ad misses the mark

Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility. We watch:  'Sabrina Carpenter x Johnnie Walker'  'Every Little …

'Pitch perfect advertising' from British Airways

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch:  'Delivering to 2,655 …

Burger King's public Oscars apology

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.  We watch:  Macca's CEO video  'There’s a New King and It’s You' f…

How Philly Cream Cheese reaches 'advertising perfection'

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch:  'Second Life Sounds' from Telstra - https://www.yout…

Prediction markets & why trust in advertising it at an all time high

We watch:  'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.  W…

Super Bowl: The winners of advertising's biggest day of the year

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.   We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' fr…