'Its not that good, is it?' Ferrari's EV backlash

Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platform…

Big Pharma & 'The Enhanced Games'

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically …

We speak to Sir Martin Sorrell

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss:  The AI revolution The 'vandalism' of legacy brands The global powe…

'If it's legal, you should be able to advertise it'

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.  We watch:  Austex PETA Windows

'They've come out swinging'; Gloves are off in Aussie marketing warfare

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch:  Vodafone Data Protection Commission Ireland …

'Stop jumping at shadows': Why Nike was wrong to apologise

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon.  We watch: VW  British Airways  Tesco Vintage Vauxhall

Vodafone & Telstra in a 'coverage war'

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'.  We watch: 'I'd like to buy the world a Coke' from Coca …

'Nothing good about it'; Government fuel ad misses the mark

Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility. We watch:  'Sabrina Carpenter x Johnnie Walker'  'Every Little …

'Pitch perfect advertising' from British Airways

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch:  'Delivering to 2,655 …

Burger King's public Oscars apology

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.  We watch:  Macca's CEO video  'There’s a New King and It’s You' f…