'Hungover is a big market'; The meat industry & Guzman y Gomez goes public

Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public. 

'They have more money than God': Telstra's new campaign and the woes of Gen Z

Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. 

The ad ‘more popular than babies’ & the durability of Brand Trump

Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment.  Russ has a pitch for Freddie and the team at Good One Creative. 

Inside out advertising, the ‘burger wars’ and Speedo’s new campaign

Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.

'It's really bloody gross': The decline of dating apps & Apple's big flop

Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand.  Also discuss the come-back of the 'dumb phone'. 

Is privacy a thing of the past? And why streaming giants are slipping

Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. 

Old El Paso's 'big leap' and anti violence against women campaigns

Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia.

'I think we just fixed free to air TV!’ and the pointless Telstra Ad

Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.

Coffee: Good-Cheap-Fast and Government restrictions

If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction. THE PRICE OF COFFEE A tweak in the gears, a quiet shuffle behind the scenes, …

‘We need 100 million’, Gather Round and ADF recruitment

Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.