This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building. In first half, Russ & Freddie dive into high-level creative execution, navigating modern fashion advertising, integrating AI into the styling workflow, and maintaining an artist-first ethos through the grind of intense commercial productions.The second half features author Jason Kimberley, shifting the focus to ground-level sales and commercial strategy. The conversation deconstructs how packaging, perception, and grit ultimately turn creative ideas into commercially viable brands.

We watch: 
Hermes (Not affiliated with Hermès)
Apple

This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building.&nbsp;In first half, Russ &amp; Freddie dive into high-level creative execution, navigating modern fashion advertising, integrating AI into the styling workflow, and maintaining an artist-first ethos through the grind of intense commercial productions.The second half features author Jason Kimberley, shifting the focus to ground-level sales and commercial strategy. The conversation deconstructs how packaging, perception, and grit ultimately turn creative ideas into commercially viable brands.
We watch:&nbsp;
<ul>
<li data-path-to-node="0"><a href="https://www.instagram.com/p/DetXwl3jEpf/?cplk=bjN1cWdxZDBmOXB1">Hermes (Not affiliated with Herm&egrave;s)</a></li>
<li data-path-to-node="0"><a href="https://www.youtube.com/watch?v=1XxNXkOHKZw">Apple</a></li>
</ul>

Selling Taste with Jason Kimberley: From Guinness & Hermès to Door-to-Door Marketing 

In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a charge or a recharge. From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor.

We watch: 
Visit Sweden - Introvert Travel Agency
Target

In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a&nbsp;charge or a recharge. From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=SUG2ACZotP8">Visit Sweden - Introvert Travel Agency</a></li>
<li><a href="https://www.youtube.com/watch?v=8tGy31p17NQ">Target</a></li>
</ul>

Are You Charge or Recharge?

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games. 

We watch: 
MLC 'The Heist' (Short Form)
MLC 'The Heist' (Long Form)
Sonos

In today's episode we dive into the power of simple outdoor advertising and praise MLC Super&rsquo;s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos&rsquo;s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games.&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=prJJxIeeMVI">MLC 'The Heist' (Short Form)</a></li>
<li><a href="https://www.youtube.com/watch?v=3-g972YHYAo">MLC 'The Heist' (Long Form)</a></li>
<li><a href="https://www.youtube.com/watch?v=LVm_zZ_HCTo">Sonos</a></li>
</ul>

When Modern Branding Misses The Mark 

In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

In today&rsquo;s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he&rsquo;s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.

'Don’t let the magic leave the building'; Creating a hospitality empire

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.

We watch: 
Tennis Etiquette Reel
Cadbury

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reels/Dc2C26exK30/">Tennis Etiquette Reel</a></li>
<li><a href="https://www.youtube.com/watch?si=XDYgYfqkojMhLIGr&amp;v=H4nOUL-HYnA&amp;feature=youtu.be">Cadbury</a></li>
</ul>

The Power of Usage Occasion 

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market.&nbsp;Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.

'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.

From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby.
From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world&rsquo;s most lucrative league is taking over Australia for a historic first regular-season game at the MCG.

How Brett Gosper Brought the NFL to Australia

Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.

We watch: 
National Tiles
Crocs

Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson&rsquo;s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.
We watch:&nbsp;
<ul>
<li><a href="https://vimeo.com/1222577000?fl=pl&amp;fe=sh">National Tiles</a></li>
<li><a href="https://www.instagram.com/reel/DcJ4bcsCtJn/?utm_source=ig_web_copy_link&amp;stkn=MzRlODBiNWFlZA==">Crocs</a></li>
</ul>

Distinct Brand Assets & Brand Owned Media

In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout.

We watch:
Optus
Fanta
Gap

In today&rsquo;s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout.
We watch:
<ul>
<li><a href="https://youtu.be/YyftrpH_m8c?si=ug8jvXsopQPAi_uX">Optus</a></li>
<li><a href="https://www.youtube.com/watch?v=3JZebAoypto">Fanta</a></li>
<li><a href="https://www.youtube.com/watch?v=6eQ6NWuFaCk">Gap</a></li>
</ul>

AI makes execution instant; Imagination makes it matter

In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies. 

We watch:
Heinz

In today&rsquo;s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history&rsquo;s greatest marketing case studies.&nbsp;
We watch:
<ul>
<li><a href="https://www.instagram.com/reel/Db23cVhNK_B/?igsh=dzNldjJwcGVkc2k2&amp;wa_logging_event=video_play_open">Heinz</a></li>
</ul>

The Masterclass in Modern Marketing: With Mark Ritson

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

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