



How Philly Cream Cheese reaches 'advertising perfection'
We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch: 'Second Life Sounds' from Telstra - https://www.yout…

Prediction markets & why trust in advertising it at an all time high
We watch: 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain
Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. W…

Super Bowl: The winners of advertising's biggest day of the year
We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year. We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' fr…

The Netflix takeover of Hollywood
We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood.

Shania Twain, Uber & the Hollywood marketing crisis
We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead.

'The best 20 seconds of advertising produced in the history of advertising'
Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

Robots, John Lewis & Coca Cola
Christmas campaigns have started, subscription addictions, robots & ads that make you cry.

How cereal built America
Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot.

Social media ban; 'This campaign has me worried'
Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.