The billion dollar grey area: Why Rick Rubin partnered with a gambling giant

Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch:  Polymarket ad KFC

A very average billboard; & selling driverless cars

Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard.  We watch:  Waymo Liquid Death

Why soccer is the hardest sport in the world to monetise

How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch:  Apple

'Make it stand out like dogs balls'; Building businesses with Charlie Gearside

Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'. You can watch Charlie here Follow AdMission pod on Instagram

'Its not that good, is it?' Ferrari's EV backlash

Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platform…

Big Pharma & 'The Enhanced Games'

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically …

We speak to Sir Martin Sorrell

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss:  The AI revolution The 'vandalism' of legacy brands The global powe…

'If it's legal, you should be able to advertise it'

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.  We watch:  Austex PETA Windows

'They've come out swinging'; Gloves are off in Aussie marketing warfare

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch:  Vodafone Data Protection Commission Ireland …

'Stop jumping at shadows': Why Nike was wrong to apologise

We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon.  We watch: VW  British Airways  Tesco Vintage Vauxhall