Inside out advertising, the ‘burger wars’ and Speedo’s new campaign

Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.

'It's really bloody gross': The decline of dating apps & Apple's big flop

Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand.  Also discuss the come-back of the 'dumb phone'. 

Is privacy a thing of the past? And why streaming giants are slipping

Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. 

Old El Paso's 'big leap' and anti violence against women campaigns

Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia.

'I think we just fixed free to air TV!’ and the pointless Telstra Ad

Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.

Coffee: Good-Cheap-Fast and Government restrictions

If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction. THE PRICE OF COFFEE A tweak in the gears, a quiet shuffle behind the scenes, …

‘We need 100 million’, Gather Round and ADF recruitment

Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

Apple and Splendour in the Grass

It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now.  Russ and Freddie offer up their ideas as to why Australian festivals are struggling. 

Tassie's new footy team & AI in advertising

Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising. And Russ has a very tough brief for Freddie... 

Guinness and the unsellable "Australian" beer

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time.  Russ asks Freddie how he would revitalise an iconic "Australian" beer.