Shania Twain, Uber & the Hollywood marketing crisis

We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. 

'The best 20 seconds of advertising produced in the history of advertising'

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

Robots, John Lewis & Coca Cola

Christmas campaigns have started, subscription addictions, robots & ads that make you cry. 

How cereal built America

Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. 

Social media ban; 'This campaign has me worried'

Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.

De Beers campaign has 'missed the mark'; 7-Eleven nails it

Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok. 

ChatGPT's latest campaign & 'Va Va Voom' comeback

Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'. Get in touch with Russ & Freddie via Instagram or LinkedIn

Why 'brand purpose' doesn't really matter

Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). 

Bumble, Apple & John Lewis

Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster. 

Nike's new spot, smutty micro-dramas & beta blockers

Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'.