Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

Russ &amp; Freddie break down IKEA&rsquo;s new campaign, look at Reuters&rsquo; first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken&rsquo;s pitch-perfect parody response.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

'The best 20 seconds of advertising produced in the history of advertising'

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch: 
'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at: 
Rio Anti-Vape Campaign
McDonald’s “You Know Where” OOH 

We&rsquo;ll unpack Telstra&rsquo;s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia&rsquo;s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.
We watch:&nbsp;
<ul>
<li>'Second Life Sounds'<a href="https://www.youtube.com/@Telstra"></a> from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc</li>
<li>'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - <a href="https://www.youtube.com/watch?v=aZ7Z5LTJWHM">https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc</a></li>
<li>'When the day is done but the job isn't' from VB, CUB - <a href="https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/">https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/</a></li>
</ul>
We look at:&nbsp;
<ul>
<li>Rio Anti-Vape Campaign</li>
<li>McDonald&rsquo;s &ldquo;You Know Where&rdquo; OOH </li>
</ul>

How Philly Cream Cheese reaches 'advertising perfection' 

We watch: 
'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

We watch:&nbsp;
<ul>
<li>'Rich People Live Longer' from Hims &amp; Hers - <a href="https://www.youtube.com/watch?v=aZ7Z5LTJWHM">https://www.youtube.com/watch?v=aZ7Z5LTJWHM</a></li>
<li>'Question everything but yourself' from Equinox - <a href="https://www.youtube.com/watch?v=8hj-EIu94yk">https://www.youtube.com/watch?v=8hj-EIu94yk</a></li>
<li>Kalshi - <a href="https://www.youtube.com/watch?v=-QMftwmyW-A">https://www.youtube.com/watch?v=-QMftwmyW-A</a></li>
</ul>

Prediction markets & why trust in advertising it at an all time high 

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:
'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

Russ &amp; Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (&amp; triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.&nbsp;
We watch:
<ul>
<li>'Backstory' from Levi's - <a href="https://www.youtube.com/watch?v=j70p29KipEE">https://www.youtube.com/watch?v=j70p29KipEE</a></li>
<li>'Can I get a six pack quickly?' from Anthropic and Claude - <a href="https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s">https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s</a></li>
<li>'For Those Who Bring The Heat' from ABSOLUT x TOBASCO -&nbsp;<a href="https://www.youtube.com/watch?v=1FBVEfTIGVg">https://www.youtube.com/watch?v=1FBVEfTIGVg</a></li>
</ul>

'The best 20 seconds of advertising produced in the history of advertising'

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