Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:
'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

Russ &amp; Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (&amp; triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.&nbsp;
We watch:
<ul>
<li>'Backstory' from Levi's - <a href="https://www.youtube.com/watch?v=j70p29KipEE">https://www.youtube.com/watch?v=j70p29KipEE</a></li>
<li>'Can I get a six pack quickly?' from Anthropic and Claude - <a href="https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s">https://www.youtube.com/watch?v=kQRu7DdTTVA&amp;t=1s</a></li>
<li>'For Those Who Bring The Heat' from ABSOLUT x TOBASCO -&nbsp;<a href="https://www.youtube.com/watch?v=1FBVEfTIGVg">https://www.youtube.com/watch?v=1FBVEfTIGVg</a></li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

AdMission

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am.

The daily podcast and best segments from their program are uploaded right here.

Ross Stevenson and Russel Howcroft keep Melbourne informed and entertained with their razor sharp wit and humour every morning on 3AW Breakfast, 5.30am-8.30am. The daily podcast and best segments from their program are uploaded right here.

3AW Breakfast with Ross and Russel

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. 

We watch:
'I'd like to buy the world a Coke' from Coca Cola
Telstra x Bear Meets Eagle
Vodafone

Gorgeous new stop motion spots from Telstra, Vodafone&rsquo;s 'Nothing&rsquo;s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign &amp;&nbsp;Coca-Cola revisits their iconic 'I&rsquo;d Like to Buy the World a Coke'.&nbsp;
We watch:
<ul>
<li><a href="https://www.youtube.com/watch?v=1VM2eLhvsSM">'I'd like to buy the world a Coke'</a> from Coca Cola</li>
<li><a href="https://lbbonline.com/news/aunz-work-of-the-week-telstra-stop-motion-bmeof">Telstra x Bear Meets Eagle</a></li>
<li><a href="https://lbbonline.com/news/ali-wong-cheeky-emu-vodafone-australia-howatson-company">Vodafone</a></li>
</ul>

Vodafone & Telstra in a 'coverage war'

Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

We watch: 
'Sabrina Carpenter x Johnnie Walker' 
'Every Little Bit Counts' Australian Government Canberra 

Sabrina Carpenter &amp; Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic &amp; the constant 'danger' messaging is starting to lose credibility.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/shorts/f_G71JaMOx0">'Sabrina Carpenter x Johnnie Walker'</a>&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=xDLVJHF0sd0">'Every Little Bit Counts'&nbsp;</a>Australian Government Canberra&nbsp;</li>
</ul>

'Nothing good about it'; Government fuel ad misses the mark 

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.

We watch: 
'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 
'Lump Lottery', Testicular Cancer NZ
'An Original British Briefing' from British Airways
'Its Love at First Test Drive' from Citroën 

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image &amp;&nbsp;Citro&euml;n rejects car category conventions to romanticise the test drive.
We watch:&nbsp;
<ul>
<li><a href="https://www.youtube.com/watch?v=zI2fA2dDEHY&amp;t=15s">'Delivering to 2,655 postcodes, connecting Australians from coast to country'</a> from Australia Post&nbsp;</li>
<li><a href="https://www.youtube.com/watch?v=_u4akg10x64">'Lump Lottery',</a> Testicular Cancer NZ</li>
<li><a href="https://www.youtube.com/watch?v=wnoqRlx7xpY">'An Original British Briefing'</a> from British Airways</li>
<li><a href="https://www.youtube.com/watch?v=pApbzrmn4AI">'Its Love at First Test Drive' </a>from Citro&euml;n&nbsp;</li>
</ul>

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

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