Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:

• 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
• 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
• 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg