In this episode, Paul talks with Thiago Somera, the Infrastructure and Supply Chain Director of Smart Fit. Thiago’s long history of international trade marketing and supply chain experience assist him in successfully implementing both physical clubs and digital platforms.

Smart Fit entered the Latin American market in 2009. Since that time, Smart Fit has grown to 1400 clubs in the region. Smart Fit has a strong culture of innovation that aims to constantly improve the customer experience, and the productivity of clubs. Ever since the launch of Smart Fit, it has revolutionized the concept of clubs, adding new spaces and equipment for varied training, which provide members with a more dynamic and productive experience in using the equipment and spaces at the clubs.

Tune in to hear Thiago describe how he manages the rapid growth of Smart Fit in the Latin American market, the blueprint for the customer journey from digital to physical, and how he uses micro-influencers and other marketing efforts to drive attention to their digital platform.

 Additional Resources:

Wexer Virtual Fitness

Thiago Somera: Infrastructure and Supply Chain Director at Smart Fit LinkedIn

Smart Fit Website