Marker 02

Morten Anderesen, Wexer’s Global Head of Content talks with Paul about 2024’s digital content statistics in Wexer’s ever-growing, well-rounded wellness library. He breaks down the differences in in-club usage versus mobile statistics, why some wellness trends seem to be losing ground, which trends are winning, and 2025 predictions.

Additional Resources:

Wexer Virtual Fitness

Morten Andersen on LinkedIn

 

Morten Anderesen, Wexer&rsquo;s Global Head of Content talks with Paul about 2024&rsquo;s digital content statistics in Wexer&rsquo;s ever-growing, well-rounded wellness library. He breaks down the differences in in-club usage versus mobile statistics, why some wellness trends seem to be losing ground, which trends are winning, and 2025 predictions.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/morten-andersen-4171a64b/">Morten Andersen on LinkedIn</a>
&nbsp;

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
&nbsp;

The Wexer Podcast

Wexer Podcast

Morten Andersen — Digital Fitness Trends: What Content is Consumed and for How Long?

Bodyfit's CEO, Nat Grosvenor, unveils the future of fitness, driven by biometric integration and strategic innovation. Learn about how she leverages her high-performing teams, her strategy to maintain relevance to clients of all ages, and how she adapts Bodyfit’s business model for sustained growth.

 

Bodyfit’s mission is to do meaningful work by changing lives for the better. They are more than just a gym; they are a vibrant community that celebrates diversity and inclusivity.

Additional Resources:

Wexer Virtual Fitness

Nat Grosvenor on LinkedIn

Bodyfit

 

Bodyfit's CEO, Nat Grosvenor, unveils the future of fitness, driven by biometric integration and strategic innovation. Learn about how she leverages her high-performing teams, her strategy to maintain relevance to clients of all ages, and how she adapts Bodyfit&rsquo;s business model for sustained growth.
&nbsp;
Bodyfit&rsquo;s mission is to do meaningful work by changing lives for the better. They are more than just a gym; they are a vibrant community that celebrates diversity and inclusivity.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/nat-grosvenor-030996122/">Nat Grosvenor on LinkedIn</a>
<a href="https://www.bodyfit.com.au/">Bodyfit</a>
&nbsp;

Nat Grosvenor — Biometrics & Wellness Analytics Will Drive Industry Change 

Paul’s conversation with Amy Thompson, the CEO of IDEA Health & Fitness Association helps unlock the secrets to thriving in the fitness industry. Amy discusses practical strategies for independent professionals and brick-and-mortar gyms, from retaining top talent as brand ambassadors, building a vibrant culture, boosting membership, and evolving your business with a robust group fitness schedule. 

IDEA Health & Fitness Association is a membership association for fitness and wellness professionals, with approximately 22,000 members in over 80 countries. Members are personal fitness trainers, group fitness instructors, body-mind-spirit professionals, health club facility owners, managers, and fitness program directors. IDEA’s media division produces and distributes content in the form of magazines, journals, and conferences.

In 2025, join IDEA Fit at the regional Health & Fitness Summit in March in Denver, CO, or IDEA World, a 3-day education event and expo, in Sacramento, CA in July.

Additional Resources:

Wexer Virtual Fitness

Amy B Thompson on LinkedIn 

IDEA Fit Website

 

Paul&rsquo;s conversation with Amy Thompson, the CEO of IDEA Health &amp; Fitness Association helps unlock the secrets to thriving in the fitness industry. Amy discusses practical strategies for independent professionals and brick-and-mortar gyms, from retaining top talent as brand ambassadors, building a vibrant culture, boosting membership, and evolving your business with a robust group fitness schedule.&nbsp;
IDEA Health &amp; Fitness Association is a membership association for fitness and wellness professionals, with approximately 22,000 members in over 80 countries. Members are personal fitness trainers, group fitness instructors, body-mind-spirit professionals, health club facility owners, managers, and fitness program directors. IDEA&rsquo;s media division produces and distributes content in the form of magazines, journals, and conferences.
In 2025, join IDEA Fit at the regional Health &amp; Fitness Summit in March in Denver, CO, or IDEA World, a 3-day education event and expo, in Sacramento, CA in July.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/amybthompson/">Amy B Thompson on LinkedIn</a>&nbsp;
<a href="https://www.ideafit.com/">IDEA Fit Website</a>
&nbsp;

Amy Thompson — Key Success Strategies for Fitness Professionals: Embrace Culture & Continue Education

Paul speaks with Nad Myan, VP of Innovation and Corporate Growth at Good Life Fitness Canada. A respected figure in the fitness industry, Nad began his career in physical therapy and has since played a pivotal role in expanding the reach of fitness clubs globally. He is dedicated to supporting and inspiring individuals along their health journey. 

GoodLife Fitness strives to be more than just a gym. They offer tools for members and communities to live a happy, healthy, and good life inside and outside of the gym.

Nad talks about the significant benefits of digital content including how it caters to members of all demographics, the potential cost savings, and how prioritizing member needs emboldens communities.

Additional Resources:

Wexer Virtual Fitness

Good Life Fitness

Nad Myan on LinkedIn

 

Paul speaks with Nad Myan, VP of Innovation and Corporate Growth at Good Life Fitness Canada. A respected figure in the fitness industry, Nad began his career in physical therapy and has since played a pivotal role in expanding the reach of fitness clubs globally. He is dedicated to supporting and inspiring individuals along their health journey.&nbsp;
GoodLife Fitness strives to be more than just a gym. They offer tools for members and communities to live a happy, healthy, and good life inside and outside of the gym.
Nad talks about the significant benefits of digital content including how it caters to members of all demographics, the potential cost savings, and how prioritizing member needs emboldens communities.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.goodlifefitness.com/">Good Life Fitness</a>
<a href="https://www.linkedin.com/in/nadmyan/">Nad Myan on LinkedIn</a>
&nbsp;

Morten Andersen — Digital Fitness Trends: What Content is Consumed and for How Long?

In 1 playlist(s)

Wexer Podcast

Social links

Follow podcast

Recent clips