In this episode, Paul chats with industry expert Mel Tempest. She is a keynote speaker, podcaster, fitness business advisor, and founder of Ballarat Body and Soul Health and Fitness Studio. Mel was well into her 30s before she entered a gym, yet shortly after her first class, she went on to become an aerobics instructor and a fitness industry powerhouse.

Ballarat Fitness provides an extensive timetable of classes, as well as personal training, small group training, and a spacious, diverse, and well-equipped gym floor. Add to this their awesome team, flexible terms, and supportive community and they offer everything anyone could want in a club.

Elevate your fitness business by tuning in to hear Mel share insights about marketing to the wealthy Boomer demographic, how education empowers, the impact future regulations may have on the fitness industry, and what 2024 has in store for her.

Additional Resources:

Wexer Virtual Fitness

Gym Owners Fitness Business Podcast

Mel Tempest on LinkedIn