In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health & Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.

Core Health & Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.

Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.

Additional Resources:

Wexer Virtual Fitness

Core Health & Fitness

Bryan O’Rourke on LinkedIn

In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health &amp; Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.
Core Health &amp; Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.
Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://corehandf.com/es/">Core Health &amp; Fitness</a>
<a href="https://www.linkedin.com/in/bryankorourke">Bryan O’Rourke on LinkedIn</a>

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
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The Wexer Podcast

Wexer Podcast

Bryan O-Rourke — Digital Trend Reports: Technology Works Best When Solving Problems  

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In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.

GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities.

Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers.

Additional Resources:

Wexer Virtual Fitness

GLL

 

Owen Maskell on LinkedIn

 

&nbsp;
In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.
GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities.
Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.gll.org/">GLL</a>
&nbsp;
<a href="https://www.linkedin.com/in/owen-maskell-8a2a81ba/">Owen Maskell on LinkedIn</a>
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Owen Maskell — How Digital Fitness Offers Something for Everyone at GLL

 

In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial & Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience.

The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it.

Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition.

Additional Resources:

Wexer Virtual Fitness

Chiefs Rugby Club

Simon Graafhuis on LinkedIn

Megan Fleming on LinkedIn

&nbsp;
In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial &amp; Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience.
The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it.
Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.chiefs.co.nz/">Chiefs Rugby Club</a>
<a href="https://www.linkedin.com/in/simon-graafhuis-6702087/">Simon Graafhuis on LinkedIn</a>
<a href="https://www.linkedin.com/in/meghanbfleming/">Megan Fleming on LinkedIn</a>

Simon Graafhuis & Megan Fleming — Digital Content Delivers an Augmented Experience for Chiefs Local & Global Fans

In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 

Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.

Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.

Additional Resources:

Wexer Virtual Fitness

LiveWire Production

Stewart Miller on LinkedIn

In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 
Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.
Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://livewireproduction.com/about/">LiveWire Production</a>
<a href="https://www.linkedin.com/in/stewartmillerlw/">Stewart Miller on LinkedIn</a>

Bryan O-Rourke — Digital Trend Reports: Technology Works Best When Solving Problems

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