Wexer PodcastLen Fridman — Leveraging Data to Scale Your Business Growth
In this episode, Paul talks with WellnessLiving’s CEO and cofounder Len Fridman. In his words, Len was a scrawny competitive tennis player. That was until, at 18, he picked up some weights and never looked back. When faced with the decision to re-enter the corporate world, Len followed his passion and started his own boot camp fitness business. Later, he partnered with a friend to create the business that eventually grew into WellnessLiving.
WellnessLiving’s mission is to be an all-in-one solution for helping business owners easily run their businesses. Known as the software company with a heart, their customers are the heart and soul of their business! That's why they go above and beyond to serve and take the customer experience to whole new heights!
Tune in to hear Len discuss how data can turn into valuable insights, reduce member churn, create efficiencies in marketing campaigns, and guide business decisions toward scalable growth. For fitness business managers, Len explains the common challenges of implementing operating software, why the adoption of data is slow, and what the future of fitness looks like from an AI perspective.
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