Why are fewer Americans getting married—and having children? And what role should government policy play in reversing the trend?

On this episode of Wellness Unmasked, Dr. Nicole Saphier sits down with Kevin Roberts, President of the Heritage Foundation, to break down the growing marriage and fertility crisis in the United States—and the policy solutions aimed at addressing it.

They explore the cultural, economic, and policy-driven factors behind declining birth rates, including how federal programs may unintentionally discourage marriage. Roberts outlines bold proposals to incentivize family formation, from expanding tax credits for parents to rewarding early marriage and removing financial penalties for married couples.

The conversation also tackles the biggest criticisms:

• Can pro-family policy support both careers and parenthood?

• Do these proposals favor traditional family structures?

• And what data actually says about outcomes for children and society

Plus, they discuss bipartisan messaging, economic barriers facing young Americans, and what success would look like if these policies are implemented.

If you care about the future of the American family, economic stability, and the policies shaping the next generation—this is a must-listen conversation.