In today’s episode of Uncooked, I’m sitting down with Gioel and Ronni Molinari, founders of Autostrada—a boutique car storage and social club in Westport, CT. It started as a simple idea: a safe, stylish spot for vehicle storage. But then… plot twist… it morphed into a buzzing social club, where car enthusiasts gather in an exceptional space that allows vehicles to be appreciated as art.

In this chat, we explore the journey behind Autostrada’s inception. And spoiler alert: This isn’t a story about cars—it’s a business story about rethinking what a niche market can become when you expand the brand’s value beyond just one service.

Episode highlights:
A masterclass in adaptability: How they swerved when life threw a curveball, crushing the original business plan.
More than a building: How real relationships are formed using cars as the backdrop.
Premium programming rules: How weekend rallies, Kate’s cocktails, and Esme’s cappuccinos ensure member engagement stays at an all-time high.

Grab your headphones, buckle up, and get ready for a ride through grit, gumption, and the art of turning storage into something spectacular.



About our Guests: 

Gioel Molinari is a technology entrepreneur and former President of Butterfly Network. He began his career in industrial automation and was then founder, president and CTO of ClariFI Inc., a software platform to simplify quantitative equity investing. ClariFI was acquired by S&P Capital IQ in 2007. Subsequently Molinari held senior product and technology leadership roles at Bloomberg LP and Bridgewater Associates. Mr. Molinari holds a BS in Chemical Engineering from Carnegie Mellon University.

Ronni Molinari is an architectural designer with over 20 years of experience in residential and commercial projects across South Florida, New York, and Connecticut. Recently, she has focused on consulting as an owner’s representative, overseeing workplace design, facilities coordination, and construction management. Since 2020, Ronni has also been leading Autostrada Westport, a passion project with her husband Gioel, creating a unique car storage facility and social club in Fairfield County, Connecticut. The space integrates a member lounge, office, and event areas, allowing vehicles to be appreciated as art. Outside of work, Ronni is a proud mother of three sons and enjoys spending time outdoors with her golden retriever.



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In today’s episode of Uncooked, I’m sitting down with Gioel and Ronni Molinari, founders of Autostrada—a boutique car storage and social club in Westport, CT. It started as a simple idea: a safe, stylish spot for vehicle storage. But then… plot twist… it morphed into a buzzing social club, where car enthusiasts gather in an exceptional space that allows vehicles to be appreciated as art.
In this chat, we explore the journey behind Autostrada’s inception. And spoiler alert: This isn’t a story about cars—it’s a business story about rethinking what a niche market can become when you expand the brand’s value beyond just one service.
Episode highlights:
<ul>
<li>A masterclass in adaptability: How they swerved when life threw a curveball, crushing the original business plan.</li>
<li>More than a building: How real relationships are formed using cars as the backdrop.</li>
<li>Premium programming rules: How weekend rallies, Kate’s cocktails, and Esme’s cappuccinos ensure member engagement stays at an all-time high.</li>
</ul>
Grab your headphones, buckle up, and get ready for a ride through grit, gumption, and the art of turning storage into something spectacular.
 
About our Guests: 
Gioel Molinari is a technology entrepreneur and former President of Butterfly Network. He began his career in industrial automation and was then founder, president and CTO of ClariFI Inc., a software platform to simplify quantitative equity investing. ClariFI was acquired by S&amp;P Capital IQ in 2007. Subsequently Molinari held senior product and technology leadership roles at Bloomberg LP and Bridgewater Associates. Mr. Molinari holds a BS in Chemical Engineering from Carnegie Mellon University.
Ronni Molinari is an architectural designer with over 20 years of experience in residential and commercial projects across South Florida, New York, and Connecticut. Recently, she has focused on consulting as an owner’s representative, overseeing workplace design, facilities coordination, and construction management. Since 2020, Ronni has also been leading Autostrada Westport, a passion project with her husband Gioel, creating a unique car storage facility and social club in Fairfield County, Connecticut. The space integrates a member lounge, office, and event areas, allowing vehicles to be appreciated as art. Outside of work, Ronni is a proud mother of three sons and enjoys spending time outdoors with her golden retriever.
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

From Vehicle Vault to Social Club: The Autostrada Story

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly’s story is packed with actionable insights on marketing strategies and tips for how to know your audience.



Key Takeaways:
Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level.
Marketing in the Clean Beauty Space: Hear how Gilly’s organic approach to marketing helped her reach the shelf at Whole Foods. 
Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.



This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.



About our Guest: 

Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at www.gillysorganics.com, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S. 



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly’s story is packed with actionable insights on marketing strategies and tips for how to know your audience.
 
Key Takeaways:
<ul>
<li>Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level.</li>
<li>Marketing in the Clean Beauty Space: Hear how Gilly’s organic approach to marketing helped her reach the shelf at Whole Foods. </li>
<li>Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.</li>
</ul>
 
This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.
 
About our Guest: 
Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.gillysorganics.com&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=reAJo4QefZZ1Qi2ugZRZbQm8QHiq-CBlMzgKNcN0wFA&amp;m=1NdXTMvoWwQ0rwZF9BQ1XLF-pPj5FfG-NEo7miBmo3NxkwJDMlcB_N_ipSko7YYt&amp;s=aHWJlnZxlxAU0ZZoEbFExBwqupjGqJNfJy9f7g643k4&amp;e=">www.gillysorganics.com</a>, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S. 
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Gilly’s Organics: Clean Skincare That Took an Organic Path to Success

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client’s energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show. 



Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone’s day with good energy. Her story is a testament to the power of perseverance and intention.



Key highlights of what we cover:
How bootstrapping, passion and self-discovery shaped Vikki's business journey
How taking bets on yourself is the best gamble of all
Why focus + perseverance is the secret formula every business owner needs 



About our Guest: 

Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.



You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar 



Try out VK Energy Bar at www.vkenergybar.com



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client’s energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show. 
 
Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone’s day with good energy. Her story is a testament to the power of perseverance and intention.
 
Key highlights of what we cover:
<ul>
<li>How bootstrapping, passion and self-discovery shaped Vikki's business journey</li>
<li>How taking bets on yourself is the best gamble of all</li>
<li>Why focus + perseverance is the secret formula every business owner needs </li>
</ul>
 
About our Guest: 
Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.
 
You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar 
 
Try out VK Energy Bar at <a href="http://www.vkenergybar.com">www.vkenergybar.com</a>
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

VK Energy Bar: Raising Standards for Good Energy

In this episode, we’re introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers. 



Key highlights of what we cover:
The Power of Creating Emotion with Virtual Reality 
How to Compete in the Landscape of Virtual Storefronts
What the Future of Retail Looks Like with Obsess



About our Guest: 

Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.



Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/



Connect with Obsess on LinkedIn: https://www.linkedin.com/company/10689169/



Visit the Obsess Website: https://obsessar.com/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In this episode, we’re introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers. 
 
Key highlights of what we cover:
<ul>
<li>The Power of Creating Emotion with Virtual Reality </li>
<li>How to Compete in the Landscape of Virtual Storefronts</li>
<li>What the Future of Retail Looks Like with Obsess</li>
</ul>
 
About our Guest: 
Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.
 
Connect with Samantha on LinkedIn: <a href="https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/">https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/</a>
 
Connect with Obsess on LinkedIn: <a href="https://www.linkedin.com/company/10689169/">https://www.linkedin.com/company/10689169/</a>
 
Visit the Obsess Website: <a href="https://obsessar.com/">https://obsessar.com/</a>
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Obsess: The Virtual Storefront Built by Human Curiosity

This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose.

Some highlights of what we cover:
How Podium was built from within the CrossFit community
Why supplement brands are so hard to trust
How Podium places lots of bets and feeds the marketing winner
The importance of treating consumers like VIPs when launching a new brand
How having a long-term vision relies in being hyper-intentional in business



About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum. 



Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/

Find out more about Podium: https://www.321podium.com/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose.
Some highlights of what we cover:
<ul>
<li>How Podium was built from within the CrossFit community</li>
<li>Why supplement brands are so hard to trust</li>
<li>How Podium places lots of bets and feeds the marketing winner</li>
<li>The importance of treating consumers like VIPs when launching a new brand</li>
<li>How having a long-term vision relies in being hyper-intentional in business</li>
</ul>
 
About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum. 
 
Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/
Find out more about Podium: https://www.321podium.com/
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Podium Nutrition: How to Create a Brand Formula CrossFitters Trust

Today’s unfiltered truth comes from my guest, Ian Stewart, the CMO of Wedge Brands. Wedge Brands is a Private Equity firm run by surfers, who manages a portfolio of outdoor brands that includes Xcel Wetsuits. Wedge Brands has a unique model, focusing on providing back-office support to share across the brand portfolio, so owners can focus on growth, not logistics. 

This episode is a masterclass in brand building through e-commerce, from Ian who has done it his entire career. He’s stood behind the most iconic brands of our culture such as Nike, Coca-Cola, Converse, TOMS Shoes and MTV. 

Don’t miss this conversation where we discuss how to fix your abandon cart rates and convert more customers in the sales funnel. We also digress and touch upon what makes surfing a “Zen” activity.

Some highlights of what we cover:
How Wedge Brands helps build businesses for the long-term
How Ian applies his iconic expertise to the brand portfolio
The importance of being a patient and consistent marketer 
Successful blocking and tackling tactics of an e-commerce business



About Ian Stewart: Ian Stewart is the CMO of Wedge Brands, a private equity firm managing a portfolio of surf and snow brands that includes Xcel Wetsuits. Prior to Wedge, Ian was the CMO of TOMS Shoes, VP Marketing UGG, and VP Marketing Converse. Ian has also worked in marketing roles at MTV and Coca-Cola.



Connect with Ian on Linkedin: https://www.linkedin.com/in/iansb77/

Check out Xcel Wetsuits here: https://xcelwetsuits.com/

Check out here: https://wedgebrands.com/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Today’s unfiltered truth comes from my guest, Ian Stewart, the CMO of Wedge Brands. Wedge Brands is a Private Equity firm run by surfers, who manages a portfolio of outdoor brands that includes Xcel Wetsuits. Wedge Brands has a unique model, focusing on providing back-office support to share across the brand portfolio, so owners can focus on growth, not logistics. 
This episode is a masterclass in brand building through e-commerce, from Ian who has done it his entire career. He’s stood behind the most iconic brands of our culture such as Nike, Coca-Cola, Converse, TOMS Shoes and MTV. 
Don’t miss this conversation where we discuss how to fix your abandon cart rates and convert more customers in the sales funnel. We also digress and touch upon what makes surfing a “Zen” activity.
Some highlights of what we cover:
<ul>
<li>How Wedge Brands helps build businesses for the long-term</li>
<li>How Ian applies his iconic expertise to the brand portfolio</li>
<li>The importance of being a patient and consistent marketer </li>
<li>Successful blocking and tackling tactics of an e-commerce business</li>
</ul>
 
About Ian Stewart: Ian Stewart is the CMO of Wedge Brands, a private equity firm managing a portfolio of surf and snow brands that includes Xcel Wetsuits. Prior to Wedge, Ian was the CMO of TOMS Shoes, VP Marketing UGG, and VP Marketing Converse. Ian has also worked in marketing roles at MTV and Coca-Cola.
 
Connect with Ian on Linkedin: <a href="https://www.linkedin.com/in/iansb77/">https://www.linkedin.com/in/iansb77/</a>
Check out Xcel Wetsuits here: <a href="https://xcelwetsuits.com/">https://xcelwetsuits.com/</a> 
Check out here: https://wedgebrands.com/
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Wedge Brands: How to Win @E-Commerce + Not Lose Your Soul

We’re ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he’s using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he’s focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose.  

Some highlights of what we cover:
How Jed is laying the groundwork as a new leader by focusing on purpose first
Why Kenneth Cole is focused on social advocacy as part of his brand mission
How Kenneth Cole’s bootstrapping beginnings impact the brand purpose today
The importance of incorporating brand values into the product details



About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker’s award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company’s investments.



Learn more about Kenneth Cole and Jed here:



Kenneth Cole:

Twitter: https://twitter.com/kennethcole

IG: https://www.instagram.com/kennethcole/

LinkedIn: https://www.linkedin.com/company/kenneth-cole-productions/



Jed Berger:

Twitter: https://twitter.com/jedberger?lang=en

IG: https://www.instagram.com/jed.berger/?hl=en

LinkedIn: https://www.linkedin.com/in/jed-berger-273b734/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

We’re ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he’s using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he’s focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose.  
Some highlights of what we cover:
<ul>
<li>How Jed is laying the groundwork as a new leader by focusing on purpose first</li>
<li>Why Kenneth Cole is focused on social advocacy as part of his brand mission</li>
<li>How Kenneth Cole’s bootstrapping beginnings impact the brand purpose today</li>
<li>The importance of incorporating brand values into the product details</li>
</ul>
 
About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker’s award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company’s investments.
 
Learn more about Kenneth Cole and Jed here:
 
Kenneth Cole:
Twitter: <a href="https://twitter.com/kennethcole">https://twitter.com/kennethcole</a>
IG: <a href="https://www.instagram.com/kennethcole/">https://www.instagram.com/kennethcole/</a>
LinkedIn: <a href="https://www.linkedin.com/company/kenneth-cole-productions/">https://www.linkedin.com/company/kenneth-cole-productions/</a>
 
Jed Berger:
Twitter: <a href="https://twitter.com/jedberger?lang=en">https://twitter.com/jedberger?lang=en</a>
IG: <a href="https://www.instagram.com/jed.berger/?hl=en">https://www.instagram.com/jed.berger/?hl=en</a>
LinkedIn: <a href="https://www.linkedin.com/in/jed-berger-273b734/">https://www.linkedin.com/in/jed-berger-273b734/</a>
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Kenneth Cole: A Masterclass in How to Evolve an Iconic Brand

High quality products demand a perfect environment to thrive. Chief Marketing Officer of Grove Bags, Lance Lambert says that perfection can be obtained with a little bit of science, a keen eye for details, and a lot of handshakes. This week Lance and I are discussing how Grove Bags is showcasing the passion of the cannabis community with the perfect storage system that outperforms stereotypical jars and baggies on every level. Lance shares how his grassroots marketing efforts are focused on navigating the Wild West of the booming cannabis industry through education, establishing trust with growers, and breaking stereotypes along the way. 

Some highlights of what we cover:
How stereotypical sandwich bags impact the highest quality cannabis
Why you’ll never see a Grove Bags ad on Facebook
The details of Lance’s bottom-up and top-down marketing strategy
How Grove Bags is disrupting the perception of cannabis users and demanding industry innovation



Lance C. Lambert spent years cultivating brands and telling stories in the digital media and marketing space prior to shifting his expertise to the legal cannabis industry in 2013. He has had a strong focus on marketing and business development ever since, taking several brands global. In 2022, he was named Chief Marketing Officer at Grove Bags, where he was tasked with growing the company’s footprint at home and abroad. As a cancer survivor having grown up in Northern California, he embraces and actively advocates the benefits of cannabis.



Connect with Lance:

LinkedIn: https://www.linkedin.com/in/lanceclambert/

Grove Bags LinkedIn: https://www.linkedin.com/company/grove-bags/

Grove Bags IG page: https://www.instagram.com/grovebag

Grove Bags YouTube page: https://www.youtube.com/channel/UCA6-oCo8HcL_0xQqver4-FA



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

High quality products demand a perfect environment to thrive. Chief Marketing Officer of Grove Bags, Lance Lambert says that perfection can be obtained with a little bit of science, a keen eye for details, and a lot of handshakes. This week Lance and I are discussing how Grove Bags is showcasing the passion of the cannabis community with the perfect storage system that outperforms stereotypical jars and baggies on every level. Lance shares how his grassroots marketing efforts are focused on navigating the Wild West of the booming cannabis industry through education, establishing trust with growers, and breaking stereotypes along the way. 
Some highlights of what we cover:
<ul>
<li>How stereotypical sandwich bags impact the highest quality cannabis</li>
<li>Why you’ll never see a Grove Bags ad on Facebook</li>
<li>The details of Lance’s bottom-up and top-down marketing strategy</li>
<li>How Grove Bags is disrupting the perception of cannabis users and demanding industry innovation</li>
</ul>
 
Lance C. Lambert spent years cultivating brands and telling stories in the digital media and marketing space prior to shifting his expertise to the legal cannabis industry in 2013. He has had a strong focus on marketing and business development ever since, taking several brands global. In 2022, he was named Chief Marketing Officer at Grove Bags, where he was tasked with growing the company’s footprint at home and abroad. As a cancer survivor having grown up in Northern California, he embraces and actively advocates the benefits of cannabis.
 
Connect with Lance:
LinkedIn: <a href="https://www.linkedin.com/in/lanceclambert/">https://www.linkedin.com/in/lanceclambert/</a>
Grove Bags LinkedIn: <a href="https://www.linkedin.com/company/grove-bags/">https://www.linkedin.com/company/grove-bags/</a>
Grove Bags IG page: <a href="https://www.instagram.com/grovebag">https://www.instagram.com/grovebag</a>
Grove Bags YouTube page: <a href="https://www.youtube.com/channel/UCA6-oCo8HcL_0xQqver4-FA">https://www.youtube.com/channel/UCA6-oCo8HcL_0xQqver4-FA</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Grove Bags: Cannabis Storage Finally Gets an Upgrade

How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they’re just giving people what they want. This week my guest is St. Elmo’s VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo’s Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today’s customers. 

Some highlights of what we cover:
How St. Elmo’s moved beyond the physical walls of the restaurant and into retail
Why you’ll never see a St. Elmo Steak House in Las Vegas
Bryn’s simple formula for engaging content
How to be a brand that adds value, without being a value brand



About Bryn Jones: He’s the VP of Marketing & Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands.



Learn more about St. Elmo’s and purchase a signature cocktail here: https://www.stelmos.com/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they’re just giving people what they want. This week my guest is St. Elmo’s VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo’s Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today’s customers. 
Some highlights of what we cover:
<ul>
<li>How St. Elmo’s moved beyond the physical walls of the restaurant and into retail</li>
<li>Why you’ll never see a St. Elmo Steak House in Las Vegas</li>
<li>Bryn’s simple formula for engaging content</li>
<li>How to be a brand that adds value, without being a value brand</li>
</ul>
 
About Bryn Jones: He’s the VP of Marketing &amp; Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands.
 
Learn more about St. Elmo’s and purchase a signature cocktail here: <a href="https://www.stelmos.com/">https://www.stelmos.com/</a>
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

St. Elmo Steak House: Using Insights to Bottle an Iconic Experience

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world.  

Some highlights of what we cover:
How to navigate a marketing strategy for “dangerous goods”
Inviting your audience to be “part of the club”
Why product longevity is important to customer loyalty
The future of The James Brand and what you carry in your pockets



Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 



Connect with Ryan:

https://www.facebook.com/coultaire

https://www.linkedin.com/in/ryan-coulter-ab95531/



Learn more about The James Brand:

www.thejamesbrand.com

https://www.instagram.com/thejamesbrand/



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world.  
Some highlights of what we cover:
<ul>
<li>How to navigate a marketing strategy for “dangerous goods”</li>
<li>Inviting your audience to be “part of the club”</li>
<li>Why product longevity is important to customer loyalty</li>
<li>The future of The James Brand and what you carry in your pockets</li>
</ul>
 
Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 
 
Connect with Ryan:
<a href="https://www.facebook.com/coultaire">https://www.facebook.com/coultaire</a>
<a href="https://www.linkedin.com/in/ryan-coulter-ab95531/">https://www.linkedin.com/in/ryan-coulter-ab95531/</a>
 
Learn more about The James Brand:
<a href="http://www.thejamesbrand.com/">www.thejamesbrand.com</a>
<a href="https://www.instagram.com/thejamesbrand/">https://www.instagram.com/thejamesbrand/</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

The James Brand (P.2): What We Carry Every Day Tells a Story

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings. 

Anastasia Leng is the Founder & CEO of CreativeX. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world’s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.

 

You can learn more about Anastasia and CreativeX at https://www.creativex.com or on LinkedIn: Anastasia Leng | LinkedIn.

 

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

On today&rsquo;s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it&rsquo;s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings. 
Anastasia Leng is the Founder &amp; CEO of&nbsp;<a href="https://www.creativex.com/">CreativeX</a>. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world&rsquo;s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.
&nbsp;
You can learn more about Anastasia and CreativeX at <a href="https://www.creativex.com">https://www.creativex.com</a> or on LinkedIn: <a href="https://www.linkedin.com/in/aleng/">Anastasia Leng | LinkedIn</a>.
&nbsp;
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings.

CreativeX: Optimizing Your Visual Marketing Performance

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We’ll break down insights into the role of social media and the platform he’s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community. 

 

Some highlights of what we cover:
How an immersive experience started with understanding how Steve wanted people to feel in his space
How the Gideon’s Bakehouse brand reveals their raw truth in obsessing over the visual details
Why a bakery is just the beginning of the Gideon story

 

About Steve Lewis:

Steve is the owner and creator of Gideon’s Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon’s Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon’s Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White.

Check out Gideon’s here:

https://gideonsbakehouse.com/

 

 

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

This week baker, creative and self-appointed &ldquo;Sublime Prince of the Esoteric Order of Cookie&rdquo; Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon&rsquo;s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We&rsquo;ll break down insights into the role of social media and the platform he&rsquo;s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community. 
&nbsp;
Some highlights of what we cover:
<ul>
<li>How an immersive experience started with understanding how Steve wanted people to feel in his space</li>
<li>How the Gideon&rsquo;s Bakehouse brand reveals their raw truth in obsessing over the visual details</li>
<li>Why a bakery is just the beginning of the Gideon story</li>
</ul>
&nbsp;
About Steve Lewis:
Steve is the owner and creator of Gideon&rsquo;s Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon&rsquo;s Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon&rsquo;s Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White.
Check out Gideon&rsquo;s here:
https://gideonsbakehouse.com/
&nbsp;
&nbsp;
If you&rsquo;re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We’ll break down insights into the role of social media and the platform he’s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community.

Gideon’s Bakehouse: A Palatable Love Letter To A Community

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.

 

HAYVN Founder Felicia Rubinstein is a true trailblazer, starting her career as an engineer at GE and Apple before “Women in STEM” was a movement. She thrived at the Fortune 500 companies, working there for more than a decade. When Rubinstein wanted a flexible work schedule after her first son was born, she asked Apple for it—and got it—pioneering one of the company’s first-ever job share programs. Eventually she left to start her own business and forge a new path: engineering a better way to work.

 

She created Maven Marketing and later 341 Studios, a Marketing and Branding Agency, one of the first virtual workspaces for independent contractors and freelancers in Fairfield County, and where she held regular educational roundtable breakfasts for clients and partners. The launch of 341 Studios became an unintentional pilot program for HAYVN, a women-centered co-working space in Darien, CT, and her latest venture.

Rubinstein designed HAYVN to be just that—a “haven” for women to “connect, create and get stuff done.”

 

You can connect with HAYVN in the following ways:

 

Contact Felicia:

felicia@hayvn.com 833-HAYVNLY 833-429-8659

LINKEDIN: https://www.linkedin.com/in/feliciarubinstein/

 

Contact HAYVN:

LINKEDIN: https://www.linkedin.com/company/hayvn

INSTAGRAM: @hayvncoworking

FACEBOOK: https://www.facebook.com/HAYVNcoworking/

TWITTER: https://twitter.com/HayvnC

 

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

On today&rsquo;s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We&rsquo;ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they&rsquo;re redefining coworking in 2021 and beyond.
&nbsp;
HAYVN Founder Felicia Rubinstein is a true trailblazer, starting her career as an engineer at GE and Apple before &ldquo;Women in STEM&rdquo; was a movement. She thrived at the Fortune 500 companies, working there for more than a decade. When Rubinstein wanted a flexible work schedule after her first son was born, she asked Apple for it&mdash;and got it&mdash;pioneering one of the company&rsquo;s first-ever job share programs. Eventually she left to start her own business and forge a new path: engineering a better way to work.
&nbsp;
She created Maven Marketing and later 341 Studios, a Marketing and Branding Agency, one of the first virtual workspaces for independent contractors and freelancers in Fairfield County, and where she held regular educational roundtable breakfasts for clients and partners. The launch of 341 Studios became an unintentional pilot program for HAYVN, a women-centered co-working space in Darien, CT, and her latest venture.
Rubinstein designed HAYVN to be just that&mdash;a &ldquo;haven&rdquo; for women to &ldquo;connect, create and get stuff done.&rdquo;
&nbsp;
You can connect with HAYVN in the following ways:
&nbsp;
Contact Felicia:
<a href="mailto:felicia@hayvn.com">felicia@hayvn.com</a>&nbsp;833-HAYVNLY 833-429-8659
LINKEDIN:&nbsp;<a href="https://www.linkedin.com/in/feliciarubinstein/">https://www.linkedin.com/in/feliciarubinstein/</a>
&nbsp;
Contact HAYVN:
LINKEDIN:&nbsp;<a href="https://www.linkedin.com/company/hayvn">https://www.linkedin.com/company/hayvn</a>
INSTAGRAM: @hayvncoworking
FACEBOOK:&nbsp;<a href="https://www.facebook.com/HAYVNcoworking/">https://www.facebook.com/HAYVNcoworking/</a>
TWITTER:&nbsp;<a href="https://twitter.com/HayvnC">https://twitter.com/HayvnC</a>
&nbsp;
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.

HAYVN Coworking: It Takes More Than Free Coffee to Build a Professional Community

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. 

Some highlights of what we cover:
Why finding the right formula is critical for marketing success
How to trigger customer emotions in a positive way
The power of the inner child when it comes to purchasing power
How to use technology to build your branding toolbox

FREE OFFER TO LISTENERS OF UNCOOKED: 

To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to info@admanity.com, say you’re a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar!

About Brian Gregory:

Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com



Hey listeners✋🏼, send a voice message to Uncooked to tell us about your test results!

Click here: Uncooked: A Marketing Insights Podcast - Speaky (thespeaky.com)



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. 
Some highlights of what we cover:
<ul>
<li>Why finding the right formula is critical for marketing success</li>
<li>How to trigger customer emotions in a positive way</li>
<li>The power of the inner child when it comes to purchasing power</li>
<li>How to use technology to build your branding toolbox</li>
</ul>
FREE OFFER TO LISTENERS OF UNCOOKED: 
To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to <a href="mailto:info@admanity.com">info@admanity.com</a>, say you’re a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar!
About Brian Gregory:
Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com 
 
Hey listeners✋🏼, send a voice message to Uncooked to tell us about your test results!
Click here: <a href="https://thespeaky.com/voice/TEVUMCLE/">Uncooked: A Marketing Insights Podcast - Speaky (thespeaky.com)</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Find Your Formula to Emotional Branding with Admanity

Marker 01

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  



Some highlights of what we cover:
How simplicity and refinement can be communicated in business systems and brand purpose
Why entrepreneurship can be a delicate balance of risk and confidence
How to apply lessons from Jazz music to your customer experience
Why Dave loves innovation but sticks to tradition within his organization
What a wine-stained guitar can do for long-term customer loyalty

About Dave Miner:

Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.



In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.



You can learn more about Miner Family Wines here: https://minerwines.com/



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  
 
Some highlights of what we cover:
<ul>
<li>How simplicity and refinement can be communicated in business systems and brand purpose</li>
<li>Why entrepreneurship can be a delicate balance of risk and confidence</li>
<li>How to apply lessons from Jazz music to your customer experience</li>
<li>Why Dave loves innovation but sticks to tradition within his organization</li>
<li>What a wine-stained guitar can do for long-term customer loyalty</li>
</ul>
About Dave Miner:
Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.
 
In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.
 
You can learn more about Miner Family Wines here: <a href="https://minerwines.com/">https://minerwines.com/</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Uncorking Loyalty with Miner Family Winery

Check out the most popular episodes of Uncooked and make your marketing brain bigger. 

The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Check out the most popular episodes of Uncooked and make your marketing brain bigger. 
The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked Top 5

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

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