In this episode of Defending Depth, Jacqueline explores what happens when brands accumulate strategy without ever making room to decide what stays and what goes. As CMOs come and go, teams inherit a growing pile of purpose statements, brand frameworks, campaigns, and guidelines until the one true thing about the brand gets buried.

In 8 minutes, she shares:
Why brand accumulation is really a backlog of unmade decisions.
How feeling pressure to “put your stamp on it” creates more clutter for CMOs.
Why the best first CMO move is to take inventory: open the boxes, then keep or pitch.

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline explores what happens when brands accumulate strategy without ever making room to decide what stays and what goes. As CMOs come and go, teams inherit a growing pile of purpose statements, brand frameworks, campaigns, and guidelines until the one true thing about the brand gets buried.
In 8 minutes, she shares:
<ul>
<li>Why brand accumulation is really a backlog of unmade decisions.</li>
<li>How feeling pressure to &ldquo;put your stamp on it&rdquo; creates more clutter for CMOs.</li>
<li>Why the best first CMO move is to take inventory: open the boxes, then keep or pitch.</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

The Real Reason Your Brand Keeps Getting Rebuilt (It’s Not What You Think)

Anna Rembold doesn't buy the excuse that event ROI can't be measured. In this conversation, Jacqueline sits down with the founder and CEO of Metavent to unpack the most common reason for “bad events” and why so many agencies build to a budget instead of a goal. Anna and Jacqueline also explore how registration data and CRM integration turn an attendee’s good feeling into a real number, and why AI is about to push people back toward real rooms.

Listen in to find out:
Why the business goal comes before the guest list 
The three numbers that prove your event actually worked
The one question to ask before you build a trade show booth 
Why AI makes a real handshake worth more

This is a masterclass for business leaders who need a real framework for proving event ROI to the C-suite. If you want to know how Anna builds events that earn customer loyalty and leadership confidence, this is the episode for you. 

About our Guest:
Anna Marie Rembold is the founder and CEO of Metavent. She's spent 20 years in the event industry, earning a spot on BizBash's list of the 500 most influential event professionals and landing Metavent at #403 on the Inc. 5000. Clients bring her in as a designer, a negotiator, and a strategic advisor, in that order.

Connect with Anna on LinkedIn: linkedin.com/company/meta-vent/ and learn more at https://www.metavent.io/.

Is your brand ready for an evolution? There's few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we'll walk you through them.

Anna Rembold doesn't buy the excuse that event ROI can't be measured. In this conversation, Jacqueline sits down with the founder and CEO of Metavent to unpack the most common reason for &ldquo;bad events&rdquo; and why so many agencies build to a budget instead of a goal. Anna and Jacqueline also explore how registration data and CRM integration turn an attendee&rsquo;s good feeling into a real number, and why AI is about to push people back toward real rooms.
Listen in to find out:
<ul>
<li>Why the business goal comes before the guest list&nbsp;</li>
<li>The three numbers that prove your event actually worked</li>
<li>The one question to ask before you build a trade show booth&nbsp;</li>
<li>Why AI makes a real handshake worth more</li>
</ul>
This is a masterclass for business leaders who need a real framework for proving event ROI to the C-suite. If you want to know how Anna builds events that earn customer loyalty and leadership confidence, this is the episode for you.&nbsp;
About our Guest: Anna Marie Rembold is the founder and CEO of Metavent. She's spent 20 years in the event industry, earning a spot on BizBash's list of the 500 most influential event professionals and landing Metavent at #403 on the Inc. 5000. Clients bring her in as a designer, a negotiator, and a strategic advisor, in that order.
Connect with Anna on LinkedIn: <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__linkedin.com_company_meta-2Dvent_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Thpzw7IBPAUEbbDuvmv327bRqU0_Rzll9RLN7-1Juu8&amp;m=4B-B0zSeerROLM0nkAQ-eC0SqzbnK4gajwsuuA5M0Nh3x1jJh7IFgZCtVFZxpQsj&amp;s=FzwU0kap6MeO8FyFaiwQ4GQyhduBMdz3IiyT_IuGBwo&amp;e=">linkedin.com/company/meta-vent/</a> and learn more at <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.metavent.io_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Thpzw7IBPAUEbbDuvmv327bRqU0_Rzll9RLN7-1Juu8&amp;m=4B-B0zSeerROLM0nkAQ-eC0SqzbnK4gajwsuuA5M0Nh3x1jJh7IFgZCtVFZxpQsj&amp;s=AIQJRORk2m1SIJ7an4jEybsM0TbAZE6CjfYJBBosDpE&amp;e=">https://www.metavent.io/</a>.
Is your brand ready for an evolution? There's few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we'll walk you through them.

Metavent: The Company Turning Events into a Critical Business Metric

In this episode of Defending Depth, Jacqueline takes us inside a dinner with ten senior leaders who, within ninety seconds, were all performing their professional personas. She shares what happened when one guest put down his fork and told the truth—and why that moment is the whole reason she does this work. The episode makes the case that the most valuable customer insight doesn’t live in a survey or a Zoom call. It lives in a room where someone finally feels safe enough to go first.

In 6 minutes, she shares:
What it takes to for a leader to feel safe being vulnerable in a professional setting.
What they reveal when leaders stop reciting their LinkedIn bios and start telling the truth.
The one thing AI cannot automate, and why your edge depends on it.

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline takes us inside a dinner with ten senior leaders who, within ninety seconds, were all performing their professional personas. She shares what happened when one guest put down his fork and told the truth&mdash;and why that moment is the whole reason she does this work. The episode makes the case that the most valuable customer insight doesn&rsquo;t live in a survey or a Zoom call. It lives in a room where someone finally feels safe enough to go first.
In 6 minutes, she shares:
<ul>
<li>What it takes to for a leader to feel safe being vulnerable in a professional setting.</li>
<li>What they reveal when leaders stop reciting their LinkedIn bios and start telling the truth.</li>
<li>The one thing AI cannot automate, and why your edge depends on it.</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

When Leaders are Vulnerable, an Unlock Happens Like No Other

Episode Title: AI Should Attack Your Work

In this episode of Defending Depth, Jacqueline explains how the true power of AI tools can be seen when you ask them to break your work. She shares how using AI as a sparring partner to stress-test and strengthen thinking produces strategy you can defend, giving you an edge over those who use AI to validate their work. 

In 8 minutes, she shares:
How AI-generated output accepted without scrutiny is fueling a wave of mediocrity.
Why using AI to poke holes in your thinking privately makes your work easier to defend in the real world.

The human move that no AI can make and why it's your biggest advantage.

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

Episode Title: AI Should Attack Your Work
In this episode of Defending Depth, Jacqueline explains how the true power of AI tools can be seen when you ask them to break your work. She shares how using AI as a sparring partner to stress-test and strengthen thinking produces strategy you can defend, giving you an edge over those who use AI to validate their work.&nbsp;
In 8 minutes, she shares:
<ul>
<li>How AI-generated output accepted without scrutiny is fueling a wave of mediocrity.</li>
<li>Why using AI to poke holes in your thinking privately makes your work easier to defend in the real world.</li>
</ul>
The human move that no AI can make and why it's your biggest advantage.
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

AI Should Attack Your Work

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.  

In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook. 

In this episode:
The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact.
The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator.
Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now. 

The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you.
 

About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide.
 

Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com.
 

Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we’ll walk you through them.

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.&nbsp;&nbsp;
In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook.&nbsp;
In this episode:
<ul>
<li>The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact.</li>
<li>The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator.</li>
<li>Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now.&nbsp;</li>
</ul>
The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you. &nbsp;
About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide. &nbsp;
Connect with Ben on LinkedIn: <a href="https://www.linkedin.com/in/ben-lewis-082b7915/">https://www.linkedin.com/in/ben-lewis-082b7915/</a> and learn more at <a href="https://www.infobip.com">www.infobip.com</a>. &nbsp;
Is your brand ready for an evolution? There&rsquo;s few key questions that can get you started. Contact Jacqueline Lieberman at <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or <a href="mailto:jacqueline@brandcrudo.com">jacqueline@brandcrudo.com</a> and we&rsquo;ll walk you through them.

Infobip: When Your Customers Start Selling for You

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it.

In 7 minutes, she shares:
Why AI isn't the problem — and the uncomfortable place leaders should actually be looking
What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience
Why weak internal reasoning always shows up as weak external positioning — and what it actually takes to fix it

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depth

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it.
In 7 minutes, she shares:
<ul>
<li>Why AI isn't the problem &mdash; and the uncomfortable place leaders should actually be looking</li>
<li>What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience</li>
<li>Why weak internal reasoning always shows up as weak external positioning &mdash; and what it actually takes to fix it</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depth

You’re Creating Editors. Not Thinkers.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking.

In 10 minutes, she shares:
Why digital tools create a false sense of safety that works against real strategic thinking
Why Sharpies produce better thinking than keyboards
One question to write on any whiteboard when your team needs to surface the truth they have been avoiding

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking.
In 10 minutes, she shares:
<ul>
<li>Why digital tools create a false sense of safety that works against real strategic thinking</li>
<li>Why Sharpies produce better thinking than keyboards</li>
<li>One question to write on any whiteboard when your team needs to surface the truth they have been avoiding</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

Everyone Nods. No One Commits. Design a Decision Room Instead.

In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize.

She shares how letting go of rigid thinking changed everything, and how Inner Excellence by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built.

In 9 minutes she will cover:
Why separating your identity from your outcomes creates space to grow
How to treat your calendar like the strategy document it actually is
Why insight matters more than inputs when you're drowning in data
How to stay committed to your goals while being flexible on the path



Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize.
She shares how letting go of rigid thinking changed everything, and how <a href="https://www.amazon.com/s?k=inner+excellence&amp;adgrpid=189973953481&amp;hvadid=779511228888&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9210099&amp;hvnetw=g&amp;hvocijid=13043674569146888798--&amp;hvqmt=e&amp;hvrand=13043674569146888798&amp;hvtargid=kwd-299474151013&amp;hydadcr=19132_13658290_2458201&amp;mcid=8786cb50d846316ba4f79fb25fe98e87&amp;tag=googhydr-20&amp;ref=pd_sl_3zntyeyfgx_e">Inner Excellence</a> by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built.
In 9 minutes she will cover:
<ul>
<li>Why separating your identity from your outcomes creates space to grow</li>
<li>How to treat your calendar like the strategy document it actually is</li>
<li>Why insight matters more than inputs when you're drowning in data</li>
<li>How to stay committed to your goals while being flexible on the path </li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

The Cost of Getting it Right

In this episode of Defending Depth, Jacqueline explores how convenience and shortcuts are slowly weakening strategic thinking. She explains why friction actually helps us think better and how removing it too quickly can dull judgment and meaning.

Drawing from The Comfort Crisis and real-world experience, she challenges the idea that faster isn't always better. Instead, she shows how small amounts of discomfort can sharpen thinking and lead to better decisions at work and in life.

In this episode, you’ll learn:
• Why convenience and speed are quietly dulling strategic judgment
• How friction trains better thinking, not worse outcomes
• What marketers are actually paid for in an age of AI and automation

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting. 
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline explores how convenience and shortcuts are slowly weakening strategic thinking. She explains why friction actually helps us think better and how removing it too quickly can dull judgment and meaning.
Drawing from The Comfort Crisis and real-world experience, she challenges the idea that faster isn't always better. Instead, she shows how small amounts of discomfort can sharpen thinking and lead to better decisions at work and in life.
In this episode, you&rsquo;ll learn: &bull; Why convenience and speed are quietly dulling strategic judgment &bull; How friction trains better thinking, not worse outcomes &bull; What marketers are actually paid for in an age of AI and automation
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.&nbsp; Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="https://brandcrudo.com/defending-depth">Defending Depth</a>.

Shortcut Culture is Killing Strategic Thinking

The Uncooked Podcast is where we uncover raw marketing insight. That only happens when we slow down enough to think.

Defending Depth is a series of short-form Uncooked episodes that drop between full interviews. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

In this episode, Jacqueline introduces Defending Depth and explains why thinking has become the real advantage. She talks about how AI tools are changing the way content is created, why speed creates noise instead of clarity, and what marketers are actually paid for when strategy matters.

If you work in marketing, strategy, or leadership and feel buried in output but short on insight, this episode is for you.

 

Be more interesting. 

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

<a href="https://podcasts.apple.com/us/podcast/uncooked/id1535090919">The Uncooked Podcast</a> is where we uncover raw marketing insight. That only happens when we slow down enough to think.
Defending Depth is a series of short-form Uncooked episodes that drop between full interviews. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
In this episode, Jacqueline introduces Defending Depth and explains why thinking has become the real advantage. She talks about how AI tools are changing the way content is created, why speed creates noise instead of clarity, and what marketers are actually paid for when strategy matters.
If you work in marketing, strategy, or leadership and feel buried in output but short on insight, this episode is for you.
&nbsp;
Be more interesting.&nbsp;
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="https://brandcrudo.com/defending-depth">Defending Depth</a>.

Defending Depth: Why Deep Thinking Still Wins in Marketing and AI

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings. 

Anastasia Leng is the Founder & CEO of CreativeX. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world’s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.

 

You can learn more about Anastasia and CreativeX at https://www.creativex.com or on LinkedIn: Anastasia Leng | LinkedIn.

 

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

On today&rsquo;s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it&rsquo;s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings. 
Anastasia Leng is the Founder &amp; CEO of&nbsp;<a href="https://www.creativex.com/">CreativeX</a>. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world&rsquo;s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.
&nbsp;
You can learn more about Anastasia and CreativeX at <a href="https://www.creativex.com">https://www.creativex.com</a> or on LinkedIn: <a href="https://www.linkedin.com/in/aleng/">Anastasia Leng | LinkedIn</a>.
&nbsp;
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings.

CreativeX: Optimizing Your Visual Marketing Performance

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We’ll break down insights into the role of social media and the platform he’s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community. 

 

Some highlights of what we cover:
How an immersive experience started with understanding how Steve wanted people to feel in his space
How the Gideon’s Bakehouse brand reveals their raw truth in obsessing over the visual details
Why a bakery is just the beginning of the Gideon story

 

About Steve Lewis:

Steve is the owner and creator of Gideon’s Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon’s Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon’s Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White.

Check out Gideon’s here:

https://gideonsbakehouse.com/

 

 

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

This week baker, creative and self-appointed &ldquo;Sublime Prince of the Esoteric Order of Cookie&rdquo; Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon&rsquo;s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We&rsquo;ll break down insights into the role of social media and the platform he&rsquo;s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community. 
&nbsp;
Some highlights of what we cover:
<ul>
<li>How an immersive experience started with understanding how Steve wanted people to feel in his space</li>
<li>How the Gideon&rsquo;s Bakehouse brand reveals their raw truth in obsessing over the visual details</li>
<li>Why a bakery is just the beginning of the Gideon story</li>
</ul>
&nbsp;
About Steve Lewis:
Steve is the owner and creator of Gideon&rsquo;s Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon&rsquo;s Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon&rsquo;s Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White.
Check out Gideon&rsquo;s here:
https://gideonsbakehouse.com/
&nbsp;
&nbsp;
If you&rsquo;re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We’ll break down insights into the role of social media and the platform he’s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community.

Gideon’s Bakehouse: A Palatable Love Letter To A Community

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.

 

HAYVN Founder Felicia Rubinstein is a true trailblazer, starting her career as an engineer at GE and Apple before “Women in STEM” was a movement. She thrived at the Fortune 500 companies, working there for more than a decade. When Rubinstein wanted a flexible work schedule after her first son was born, she asked Apple for it—and got it—pioneering one of the company’s first-ever job share programs. Eventually she left to start her own business and forge a new path: engineering a better way to work.

 

She created Maven Marketing and later 341 Studios, a Marketing and Branding Agency, one of the first virtual workspaces for independent contractors and freelancers in Fairfield County, and where she held regular educational roundtable breakfasts for clients and partners. The launch of 341 Studios became an unintentional pilot program for HAYVN, a women-centered co-working space in Darien, CT, and her latest venture.

Rubinstein designed HAYVN to be just that—a “haven” for women to “connect, create and get stuff done.”

 

You can connect with HAYVN in the following ways:

 

Contact Felicia:

felicia@hayvn.com 833-HAYVNLY 833-429-8659

LINKEDIN: https://www.linkedin.com/in/feliciarubinstein/

 

Contact HAYVN:

LINKEDIN: https://www.linkedin.com/company/hayvn

INSTAGRAM: @hayvncoworking

FACEBOOK: https://www.facebook.com/HAYVNcoworking/

TWITTER: https://twitter.com/HayvnC

 

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

On today&rsquo;s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We&rsquo;ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they&rsquo;re redefining coworking in 2021 and beyond.
&nbsp;
HAYVN Founder Felicia Rubinstein is a true trailblazer, starting her career as an engineer at GE and Apple before &ldquo;Women in STEM&rdquo; was a movement. She thrived at the Fortune 500 companies, working there for more than a decade. When Rubinstein wanted a flexible work schedule after her first son was born, she asked Apple for it&mdash;and got it&mdash;pioneering one of the company&rsquo;s first-ever job share programs. Eventually she left to start her own business and forge a new path: engineering a better way to work.
&nbsp;
She created Maven Marketing and later 341 Studios, a Marketing and Branding Agency, one of the first virtual workspaces for independent contractors and freelancers in Fairfield County, and where she held regular educational roundtable breakfasts for clients and partners. The launch of 341 Studios became an unintentional pilot program for HAYVN, a women-centered co-working space in Darien, CT, and her latest venture.
Rubinstein designed HAYVN to be just that&mdash;a &ldquo;haven&rdquo; for women to &ldquo;connect, create and get stuff done.&rdquo;
&nbsp;
You can connect with HAYVN in the following ways:
&nbsp;
Contact Felicia:
<a href="mailto:felicia@hayvn.com">felicia@hayvn.com</a>&nbsp;833-HAYVNLY 833-429-8659
LINKEDIN:&nbsp;<a href="https://www.linkedin.com/in/feliciarubinstein/">https://www.linkedin.com/in/feliciarubinstein/</a>
&nbsp;
Contact HAYVN:
LINKEDIN:&nbsp;<a href="https://www.linkedin.com/company/hayvn">https://www.linkedin.com/company/hayvn</a>
INSTAGRAM: @hayvncoworking
FACEBOOK:&nbsp;<a href="https://www.facebook.com/HAYVNcoworking/">https://www.facebook.com/HAYVNcoworking/</a>
TWITTER:&nbsp;<a href="https://twitter.com/HayvnC">https://twitter.com/HayvnC</a>
&nbsp;
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.

HAYVN Coworking: It Takes More Than Free Coffee to Build a Professional Community

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. 

Some highlights of what we cover:
Why finding the right formula is critical for marketing success
How to trigger customer emotions in a positive way
The power of the inner child when it comes to purchasing power
How to use technology to build your branding toolbox

FREE OFFER TO LISTENERS OF UNCOOKED: 

To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to info@admanity.com, say you’re a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar!

About Brian Gregory:

Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com



Hey listeners✋🏼, send a voice message to Uncooked to tell us about your test results!

Click here: Uncooked: A Marketing Insights Podcast - Speaky (thespeaky.com)



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. 
Some highlights of what we cover:
<ul>
<li>Why finding the right formula is critical for marketing success</li>
<li>How to trigger customer emotions in a positive way</li>
<li>The power of the inner child when it comes to purchasing power</li>
<li>How to use technology to build your branding toolbox</li>
</ul>
FREE OFFER TO LISTENERS OF UNCOOKED: 
To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to <a href="mailto:info@admanity.com">info@admanity.com</a>, say you’re a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar!
About Brian Gregory:
Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com 
 
Hey listeners✋🏼, send a voice message to Uncooked to tell us about your test results!
Click here: <a href="https://thespeaky.com/voice/TEVUMCLE/">Uncooked: A Marketing Insights Podcast - Speaky (thespeaky.com)</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Find Your Formula to Emotional Branding with Admanity

Marker 01

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  



Some highlights of what we cover:
How simplicity and refinement can be communicated in business systems and brand purpose
Why entrepreneurship can be a delicate balance of risk and confidence
How to apply lessons from Jazz music to your customer experience
Why Dave loves innovation but sticks to tradition within his organization
What a wine-stained guitar can do for long-term customer loyalty

About Dave Miner:

Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.



In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.



You can learn more about Miner Family Wines here: https://minerwines.com/



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  
 
Some highlights of what we cover:
<ul>
<li>How simplicity and refinement can be communicated in business systems and brand purpose</li>
<li>Why entrepreneurship can be a delicate balance of risk and confidence</li>
<li>How to apply lessons from Jazz music to your customer experience</li>
<li>Why Dave loves innovation but sticks to tradition within his organization</li>
<li>What a wine-stained guitar can do for long-term customer loyalty</li>
</ul>
About Dave Miner:
Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.
 
In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.
 
You can learn more about Miner Family Wines here: <a href="https://minerwines.com/">https://minerwines.com/</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Uncorking Loyalty with Miner Family Winery

Check out the most popular episodes of Uncooked and make your marketing brain bigger. 

The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Check out the most popular episodes of Uncooked and make your marketing brain bigger. 
The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked Top 5

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

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