Anna Rembold doesn't buy the excuse that event ROI can't be measured. In this conversation, Jacqueline sits down with the founder and CEO of Metavent to unpack the most common reason for “bad events” and why so many agencies build to a budget instead of a goal. Anna and Jacqueline also explore how registration data and CRM integration turn an attendee’s good feeling into a real number, and why AI is about to push people back toward real rooms.

Listen in to find out:

• Why the business goal comes before the guest list 
• The three numbers that prove your event actually worked
• The one question to ask before you build a trade show booth 
• Why AI makes a real handshake worth more

This is a masterclass for business leaders who need a real framework for proving event ROI to the C-suite. If you want to know how Anna builds events that earn customer loyalty and leadership confidence, this is the episode for you. 

About our Guest:
Anna Marie Rembold is the founder and CEO of Metavent. She's spent 20 years in the event industry, earning a spot on BizBash's list of the 500 most influential event professionals and landing Metavent at #403 on the Inc. 5000. Clients bring her in as a designer, a negotiator, and a strategic advisor, in that order.

Connect with Anna on LinkedIn: linkedin.com/company/meta-vent/ and learn more at https://www.metavent.io/.

Is your brand ready for an evolution? There's few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we'll walk you through them.